Maileon vs Copernica

It’s not really about finding the best (email) marketing automation software out there, it’s about finding the one that best suits your company and goals.

That’s why you’ll find the comparison of Maileon vs. Copernica here. Compare features like marketing automation, privacy, integrations, audience management, reviews, price and more. To help you make the right choice, we’ve listed the main differences in privacy, integrations, contact management, marketing automation, reviews, contract options and costs below.

Summary

Maileon en Copernica are comparable but with a clear difference in price.

Maileon has been around for 18 years and is a very complete email marketing automation platform. Maileon and Copernica are comparable in many ways. Maileon offers some more in terms of privacy, contacts and templates. Maileon also scores higher in reviews and ease of use, and has considerably less year-on-year costs.

Privacy, security & deliverability

Maileon offers slightly more than Copernica in terms of privacy, security and deliverability.

Maileon is built according to strict German regulations and goes beyond what is necessary to be AVG or GDPR-proof. For example, it is possible to disable user tracking on an individual level. Financials, educational institutions and governments often choose Maileon for this reason.

Option to disable user tracking at an individual level

Different consent levels

2-factor identification

Roles and rights adjustable at a detailed level

Dedicated deliverability team

Automatic spam trap detection

Data centres in the EU

Integrations & APIs

Maileon and Copernica are comparable when it comes to integrations and API.

With over 100+ standard integrations, Maileon offers the possibility of a complete and custom MarTech stack, without you having to pay more. Thanks to the extensive API and the possibility to enrich and return data via webhooks, our software is often chosen by companies dealing with certain data complexity. For example, publishers and larger e-commerce players.

E-commerce systems

CDP / DMPs

CRM

Social

SMS

App/ Web

REST API and API calls

Webhooks

Contacts & templates

In terms of contacts & templates, Maileon offers just that bit more than Copernica, for example through automatically personalised send-out time (AI). Because of this, many innovative and technological parties choose Maileon for its software.

A/B Testing

Drip Campaigns

Dynamic Content

Image Library

List Management

Mobile optimised emails

Automatic personalised sending time

Real-time reporting and analytics

Subscriber Management

Template Management

Drag and Drop Email Editor

Responsive design

Template library

HTML editor

AMP for email

QR/Barcode generator

Automatic RSS feeds

Surfing behaviour tracking

Marketing automation

In terms of marketing automation, Copernica and Maileon are very comparable. The two platforms don’t have any major differences in terms of marketing automation.

Drag and drop marketing automation campaign editor

Unlimited number of workflows

Triggers and filters

Branching workflows Time-based automations

Behaviour-based automations

Lead scoring

Advanced segmentation

Dynamic landing pages / surveys /forms etc

Capterra

Maileon gets better reviews than Copernica.

When it comes to reviews by Capterra, one of the leading software comparison sites, Maileon scores slightly higher with an overall score of 4.6 (out of 5) than Copernica with a 2.5 (out of 5). Maileon especially distinguishes itself positively in support, price/quality and willingness to recommend.

Contract options

Both Maileon and Copernica offer a lot of flexibility in terms of contract options. Apart from contracts for one year or multiple years, you can also choose a contract for shorter periods.

Multi-annual

Annually

Quarterly

Monthly

Annual costs

Maileon has a significantly more favourable price model

Based on the calculation example below, Maileon costs significantly less than Copernica.

The annual costs do not include the one-off set-up costs. In this calculation example, we assume 10 users, 250,000 contacts, 10 million emails and 5 million API calls per year. Including a connection to Magento and the use of a landing page builder.

What people are saying

Partner & client quotes

Reisen Aktuell

In Maileon, we have found the right sparring partner working closely with us to achieve our ambitious goals. Short lines of communication and direct contact, the flexible user interface, and the possibility to jointly develop and implement customized solutions lay the foundation of achieving those goals. We happily recommend Maileon to those with similar aspirations.

– Franziska Ganz, Online Marketing

Offspring Media

We experience the cooperation with Maileon as pleasant. Short lines of communication, swift action, proactive thinking. Their years of experience are noticeable and ensure a good collaboration. We have already recommended Maileon to various clients and relations.

– Mathijs Visser, Co-founder

Joule Performance

With Maileon, we were able to reorganise our entire email marketing much faster than expected and noticeably reduce the workload. In addition to the extremely simple and powerful shop integrations and the comprehensive functions of design and automation, the fast, competent and customer-oriented support is a real highlight.

– Laura Evers, Content Marketing Manager

De Hypotheker

We are happy to recommend Maileon as an ESP because they listen well and think along with you. It is also their goal to achieve our goals. They are true sparring partners, easy to contact directly, friendly and true experts.

– Marcia Merenciana, Data analyst

MEGA Möbel SB

The cooperation with Maileon is very good. Together with our Maileon contact person, we have developed/elaborated and implemented great projects. Requests are handled quickly, friendly and competently. Maileon is very user-friendly and ideas can be implemented easily and independently for the most part.

– Lena Schikowski

Utrecht University

We find the cooperation with Maileon very pleasant. Questions are dealt with quickly and Maileon is open to our wishes. We would certainly recommend Maileon for its user-friendliness, different tracking levels and the extensive rights and roles structure.

– Erik Roelofs, Online Consultant

Frankfurter Buchmesse

We have been using Maileon for our email marketing for many years. With the user-friendly platform, extensive templates and excellent support, we increase our email marketing success effectively and efficiently.

– Rebekka Buss, Content Manager

Vote Company

I would certainly recommend Maileon to ambitious parties with a slightly larger volume: Maileon is user-friendly and customisation is possible.

– Wilfred Romijn, Co-founder

ELV Elektronik

Maileon is a cost-effective solution for our email marketing needs. We have achieved a higher ROI while improving our customer retention.

– Martin Möhlmann, Online Marketing Manager

Bikkelhart

We will definitely recommend Maileon to other companies. Firstly, because of the system. It is really nice to work with, you can build good emails in the editor. You always get a quick response when you send an e-mail or give them a call, they always return your call. In addition, they like to think along with you. So we really recommend everyone to work with Maileon.

– Jelle van den Berg, Marketing Automation Specialist

Klambt Verlag

As a publisher, it is very important for us to be in close contact with our users. Thanks to Maileon, we can now create professional newsletters that appeal to them and bind them to the respective title.

– Holger Brand, Online Marketing Manager

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