1. Campaign Management

In terms of campaign management, both systems offer you extensive tools with which you can easily plan, design and create your newsletter campaigns. With the help of Maileon’s RSS feed function and the option to create interactive AMP and drip campaigns, you can also send out personalised content to increase your customer engagement. To enhance the user experience of your recipients, you can also create your own customised landing pages for your campaigns and host and manage them via Maileon. Maileon also offers you automatic dark mode optimisation, which makes a significant contribution to the quality assurance of your newsletter designs. This ensures that your customers and partners always receive your newsletters in an appealing look – regardless of the used email application and whether dark mode is activated. Maileon also offers an intelligent AI text generator that enables texts and suitable subject lines to be created automatically using artificial intelligence. Also, Maileon offers 100% customisation and full flexibility for agencies including template building & intuitive customer management.

2. Marketing Automation

For your marketing automations, Maileon and Emarsys offer a versatile automation editor that allows you to create customised automations in just a few steps using drag & drop. Maileon, on the other hand, offers you the option of realising even more complex and customised automation workflows with unlimited automation nodes.  This allows you to define various automation nodes in order to take all eventualities into account for a personalised and effective customer communication. This enables you to fully automate your email marketing. To reach your target group across multiple channels, Maileon and Emarsys offer you the option of integrating SMS into your campaigns.

3. Transactions

Transactions can be created and sent with both Maileon and Emarsys. Both systems provide a trigger mailing editor with which you can easily create transaction-related mails, such as invoice or order confirmation. In both systems, you have the option to use individual placeholders, which allow you to extensively personalise your transactional emails, which can have a significant positive impact on your customer communication. Using Maileon’s RSS feed module, you can also automatically fill your newsletters with valuable content from your website. This significantly reduces working time and effort and allows you to concentrate fully on your email marketing campaigns.

4. Integrations & APIs

Maileon and Emarsys impress with a large number of integrations. In the area of customer e-commerce systems, customer data platforms, CRM systems and print services, both newsletter tools offer a system integration. In addition, both tools support the use of webhooks. In this way, you benefit from the ability to link various data sources such as your website, CRM and offline data efficiently and across channels. In this way, you can gain a comprehensive and detailed omnichannel customer view that contributes significantly to the optimisation of the touchpoints along the customer journey.

5. Privacy, Security & Deliverability

In contrast to Emarsys, Maileon has a server location exclusively in Germany. Maileon also covers comprehensive aspects of user security and offers user tracking that can be deactivated. Thanks to the option of multiple DOI processes and different consent levels, any number of double opt-in mails can also be created in both systems in order to optimally map your authorisation procedure in just one account. Both Maileon and Emarsys have a dedicated deliverability team.

6. Summary

Maileon is particularly convincing in the areas of campaign management and data protection because of its extensive options and functions. In particular, the uncomplicated creation, handling and management of newsletters or extensive automation workflows enables you to set up customised and automated campaigns for a customer journey that is perfectly tailored to your target group. You also benefit from an AI-based text generator, which significantly supports you in content creation and provides driving inspiration for your team. Maileon also offers special models for partners and agencies, such as multi-client solutions, embedded white label and franchise solutions or multi-level marketing models.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.