Maileon vs Emarsys
It’s not really about finding the best (email) marketing automation software out there, it’s about finding the one that best suits your company and goals.
That’s why you’ll find the comparison of the agency-friendly solution Maileon vs. Emarsys here. To help you make the right choice, we have listed the main differences in campaign management, marketing automation, transactions, integrations, and data privacy below.
Maileon vs Emarsys: Full Comparison
Maileon or Emarsys? Unsure which one to choose?
Check out the features, strengths and weaknesses of Emarsys & Maileon below and find out the best newsletter tool for your email marketing. For fast navigation through the relevant topics, you can use the table of contents:
1. Campaign Management
In the category of campaign management, both systems offer extensive options for planning, designing and creating your newsletter campaigns. Additionally, through Maileon’s RSS feed function and the ability to create interactive AMP and drip campaigns, you can use personalised content to increase your customer engagement. To improve the user experience of your recipients, you can also create your own customised landing pages for your campaigns and host and manage them within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays that can be used as inspiration for future campaigns. Also, Maileon offers 100% customisation and full flexibility for agencies including template building & intuitive customer management.
Comparison
Track Lifecycle Phases with our Custom Reportings
As an omnichannel platform, Maileon offers comprehensive options for reaching out to your customers automatically at every touchpoint along the entire customer journey. With numerous integrations, unlimited automation workflows, and SMS dispatch within your automation workflow, you can create complex, cross-channel automation for an impressive customer experience.
2. Marketing Automation
For your marketing automation, Maileon and Emarsys offer a versatile automation editor that allows you to create automations in just a few steps using drag & drop. With unlimited workflows, Maileon also offers the option of creating customised and more extensive automations. Furthermore, Maileon and Emarsys also allow you to integrate app and web push and SMS into your marketing automation.
Comparison
Build Omnichannel Automations with speed and agility
As an omnichannel platform, Maileon offers comprehensive options for reaching out to your customers automatically at every touchpoint along the entire customer journey. With numerous integrations, unlimited automation workflows, and SMS dispatch within your automation workflow, you can create complex, cross-channel automation for an impressive customer experience.
3. Transactions
Both systems offer a trigger email editor that allows you to easily create and send transactional emails such as invoice or order confirmation. Both systems are providing the option of individual placeholders that allow you to personalise your transactional emails extensively. Using Maileon’s RSS feed module, you can also automatically fill your newsletter with valuable content from your website.
Comparison
Patented High-Speed Deliverability for your Campaigns
Benefit from first-class delivery rates for your newsletter campaigns and transactional emails with Maileon’s patented high-speed email marketing technology. In addition, our intern deliverability team monitors all delivery processes and performs daily IP optimisations to continuously improve your sender score.
4. Integrations & APIs
Maileon and Emarsys impress with a large number of integrations. Both systems offer an integration for e-commerce, customer relationship management, customer data platforms, and print services. Both tools also support webhooks.
Comparison
Connect Maileon with individual In-House Software
Maileon’s impressive range of integration options provides optimal support for building your customer loyalty on and off-page and generating new conversions. In addition to over 140 standard integrations in the areas of shop systems, CMS, CRM, analytics & tracking, CDP and more, Maileon also offers the option of developing custom integrations for your own in-house software.
5. Privacy, Security & Deliverability
In contrast to Emarsys, Maileon has a server location exclusively in Germany. Maileon also covers comprehensive aspects of user security and offers user tracking that can be deactivated. Thanks to the option of multiple DOI processes and different consent levels, any number of double opt-in mails can also be created in both systems in order to optimally map your authorisation procedure in just one account. Both Maileon and Emarsys have a dedicated deliverability team.
Comparison
Best-In-Class Delivery Rates & GDPR Compliance
With numerous certifications, including from the CSA, DDV, ISPA and ECO, Maileon offers an all-in-one email marketing solution that is 100% compliant with data protection regulations (GDPR).
In addition, the experienced Maileon service team provides excellent customer support and looks forward to helping you achieve your individual goals.
6. Summary
Maileon is especially convincing in the categories of campaign management and privacy & security because of its comprehensive options and functions. In addition, the uncomplicated creation, monitoring, and management of newsletters or extensive marketing automations allows you to create and extend customised and automated campaigns for an ideal customer journey.
*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.
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