Maileon vs Rapidmail

It’s not really about finding the best (email) marketing automation software out there, it’s about finding the one that best suits your company and goals.

That’s why you’ll find the comparison of Maileon vs. Rapidmail here. To help you make the right choice, we have listed the main differences in campaign management, marketing automation, transactions, integrations, and data privacy below. 

Maileon vs Rapidmail: Summary

Maileon is especially convincing in the categories of campaign management and marketing automation because of its comprehensive options and functions. In addition, the uncomplicated creation, monitoring and management of newsletters or extensive marketing automations allows you to create and extend customised and automated campaigns for an ideal customer journey.

Campaign Management

In the category of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to Rapidmail, Maileon is particularly convincing in the area of campaign optimisation. Useful tools such as dark mode optimisation or email client testing support in the creation and quality assurance of your newsletter designs. Using the recommendation engine and the option to create and manage coupons, you can also use personalised content to increase your customer engagement. To improve the user experience of your recipients, you can also create your own customised landing pages for your campaigns and host and manage them within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays that can be used as inspiration for future campaigns.

Newsletter Drag & Drop Editor
HTML Email Editor
Template Library
Recommendation Engine
A/B Testing
Email Personalisation
Forms
Send time optimisation
Interactive AMP campaign
Drip Campaigns
Event Calendar
Image Personalisation
Coupon generation and management
Darkmode optimisation
QR code generator
Landing Page Editor
Heatmap
Email Client Testing
RSS-Feeds

Marketing Automation

For your marketing automation, Maileon offers a versatile automation editor that allows you to create automations in just a few steps using drag & drop. Rapidmail offers only 3 predefined workflows: Welcome emails, annual event emails, and one-time event emails. Furthermore, no customised workflows can be created with Rapidmail. Maileon, on the other hand, offers the option of creating customised and more complex automations with unlimited workflows. Furthermore, Maileon allows you to integrate app and web push and SMS into your marketing automation.

Drag & drop marketing automation editor
Unlimited number of workflows
Branching workflows Time-based automations
SMS marketing
Behaviour-based automations
Lead scoring
Custom workflows
App und web push

Transactions

With both newsletter tools you can create and send transactional emails. Maileon also provides the trigger mailing editor, which helps you to easily create transactional mails such as invoice or order confirmation being send via Maileon. Both systems are providing the option of individual placeholders that allow you to personalise your transactional emails extensively. In addition, you can use Maileon’s RSS feed module to automatically fill your newsletters with valuable content from your website.

Transaction emails
Trigger Email Editor
Placeholders
RSS Feed Trigger emails

Integrations & APIs

Maileon and Rapidmail impress with a large number of integrations. In the area of customer data platforms and print services, however, only Maileon offers system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.

E-commerce systems
CDP
CRM
Social
Print
REST API and API Calls
Webhooks

Privacy, Security & Deliverability

Both systems have a server location in Germany and fulfil all the legal requirements. In addition, Maileon also fulfils comprehensive aspects in the area of user security. The 2-factor identification guarantees maximum security when logging into your Maileon account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas in Maileon. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to optimally organise your permission process in just one account. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

Data Center in Germany
Option to disable user tracking at an individual level
Roles and rights adjustable at a detailed level
Multiple DOI processes
2-factor identification
Different consent levels
Automatic spam trap detection
Dedicated deliverability team

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.

 

What people are saying

Partner & client quotes

Reisen Aktuell

In Maileon, we have found the right sparring partner working closely with us to achieve our ambitious goals. Short lines of communication and direct contact, the flexible user interface, and the possibility to jointly develop and implement customized solutions lay the foundation of achieving those goals. We happily recommend Maileon to those with similar aspirations.

– Franziska Ganz, Online Marketing
Offspring Media

We experience the cooperation with Maileon as pleasant. Short lines of communication, swift action, proactive thinking. Their years of experience are noticeable and ensure a good collaboration. We have already recommended Maileon to various clients and relations.

– Mathijs Visser, Co-founder
Joule Performance

With Maileon, we were able to reorganise our entire email marketing much faster than expected and noticeably reduce the workload. In addition to the extremely simple and powerful shop integrations and the comprehensive functions of design and automation, the fast, competent and customer-oriented support is a real highlight.

– Laura Evers, Content Marketing Manager
De Hypotheker

We are happy to recommend Maileon as an ESP because they listen well and think along with you. It is also their goal to achieve our goals. They are true sparring partnerseasy to contact directly, friendly and true experts.

– Marcia Merenciana, Data analyst
MEGA Möbel SB

The cooperation with Maileon is very good. Together with our Maileon contact person, we have developed/elaborated and implemented great projects. Requests are handled quickly, friendly and competently. Maileon is very user-friendly and ideas can be implemented easily and independently for the most part.

– Lena Schikowski
Utrecht University

We find the cooperation with Maileon very pleasant. Questions are dealt with quickly and Maileon is open to our wishes. We would certainly recommend Maileon for its user-friendliness, different tracking levels and the extensive rights and roles structure.

– Erik Roelofs, Online Consultant
Frankfurter Buchmesse

We have been using Maileon for our email marketing for many years. With the user-friendly platform, extensive templates and excellent support, we increase our email marketing success effectively and efficiently.

– Rebekka Buss, Content Manager
Vote Company

I would certainly recommend Maileon to ambitious parties with a slightly larger volume: Maileon is user-friendly and customisation is possible.

– Wilfred Romijn, Co-founder
ELV Elektronik

Maileon is a cost-effective solution for our email marketing needs. We have achieved a higher ROI while improving our customer retention.

– Martin Möhlmann, Online Marketing Manager
Bikkelhart

We will definitely recommend Maileon to other companies. Firstly, because of the system. It is really nice to work with, you can build good emails in the editor. You always get a quick response when you send an e-mail or give them a call, they always return your call. In addition, they like to think along with you. So we really recommend everyone to work with Maileon.

– Jelle van den Berg, Marketing Automation Specialist
Klambt Verlag

As a publisher, it is very important for us to be in close contact with our users. Thanks to Maileon, we can now create professional newsletters that appeal to them and bind them to the respective title.

– Holger Brand, Online Marketing Manager
Bjorn van Breeman giving or presenting a demo

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