Maileon vs Mailingwork
It’s not really about finding the best (email) marketing automation software out there, it’s about finding the one that best suits your company and goals.
That’s why you’ll find the comparison of Maileon vs. Mailingwork here. To help you make the right choice, we have listed the main differences in campaign management, marketing automation, transactions, integrations and data privacy below.
Maileon vs Mailingwork: Full Comparison
Maileon or Mailingwork? Unsure which one to choose?
Check out the features, strengths and weaknesses of Mailingwork & Maileon below and find out the best newsletter tool for your email marketing. For fast navigation through the relevant topics, you can use the table of contents:
1. Campaign Management
In the category of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to Mailingwork, Maileon is particularly convincing in the area of campaign optimisation. Through the recommendation engine, send time optimisation and the RSS feed option, you can also use personalised content to increase your customer engagement. You can also create and send innovative AMP and drip campaigns with interactive content in Maileon. To improve the user experience of your recipients, you can create your own customised landing pages for your campaigns and host and manage them within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays that can be used as inspiration for future campaigns.
Comparison
Track Lifecycle Phases with our Custom Reportings
As an omnichannel platform, Maileon offers comprehensive options for reaching out to your customers automatically at every touchpoint along the entire customer journey. With numerous integrations, unlimited automation workflows, and SMS dispatch within your automation workflow, you can create complex, cross-channel automation for an impressive customer experience.
2. Marketing Automation
For your marketing automation, Maileon and Mailingwork offer a versatile automation editor that allows you to create automations in just a few steps using drag & drop. With unlimited workflows, Maileon also offers the option of creating customised and more extensive automations. Maileon provides app and web push integration, too. Furthermore, Maileon and Mailingwork also allow you to use SMS into your marketing automation.
Comparison
Build Omnichannel Automations with speed and agility
As an omnichannel platform, Maileon offers comprehensive options for reaching out to your customers automatically at every touchpoint along the entire customer journey. With numerous integrations, unlimited automation workflows, and SMS dispatch within your automation workflow, you can create complex, cross-channel automation for an impressive customer experience.
3. Transactions
Both systems offer a trigger email editor that allows you to easily create and send transactional emails such as invoice or order confirmation. Both systems are providing the option of individual placeholders that allow you to personalise your transactional emails extensively. Furthermore, Maileon offers a RSS feed function, which you can use to automatically fill your newsletters with valuable content from your website.
Comparison
Patented High-Speed Deliverability for your Campaigns
Benefit from first-class delivery rates for your newsletter campaigns and transactional emails with Maileon’s patented high-speed email marketing technology. In addition, our intern deliverability team monitors all delivery processes and performs daily IP optimisations to continuously improve your sender score.
4. Integrations & APIs
Maileon and Mailingwork impress with a large number of integrations. In the area of customer data platforms, however, only Maileon offers a system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.
Comparison
Connect Maileon with individual In-House Software
Maileon’s impressive range of integration options provides optimal support for building your customer loyalty on and off-page and generating new conversions. In addition to over 140 standard integrations in the areas of shop systems, CMS, CRM, analytics & tracking, CDP and more, Maileon also offers the option of developing custom integrations for your own in-house software.
5. Privacy, Security & Deliverability
Both systems have a server location in Germany and fulfil all the legal requirements. Maileon also guarantees comprehensive aspects of user security. The 2-factor identification ensures maximum security when logging into your Maileon account. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to organise your permission process in just one account. In comparison to Mailingwork, Maileon offers a dedicated deliverability team. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.
Comparison
Best-In-Class Delivery Rates & GDPR Compliance
With numerous certifications, including from the CSA, DDV, ISPA and ECO, Maileon offers an all-in-one email marketing solution that is 100% compliant with data protection regulations (GDPR).
In addition, the experienced Maileon service team provides excellent customer support and looks forward to helping you achieve your individual goals.
6. Summary
Maileon is especially convincing in the categories of campaign management, integrations, data privacy & security because of its comprehensive options and functions. In addition, the uncomplicated creation, monitoring, and management of newsletters or extensive marketing automations allows you to create and extend customised and automated campaigns for an ideal customer journey.
*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.
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