De Hypotheker: Success Story
De Hypotheker is the Netherlands’ largest organisation in selecting, advising and realising mortgages. Discover this client case in depth.

Facts & Figures
Industry: Financial Service Company
Integrations & APIs: For De Hypotheker an integration with Blueconic and a Customer Data Warehouse have been made.
Favourite features: Trigger mailings and the marketing automation module. These are deployed for example when someone downloads a whitepaper, updates preferences or posts a review.
Meet the company: The mortgage advice from De Hypotheker is completely independent: they are connected to our clients and in no way tied to lenders. De Hypotheker serves only your interests as a customer. And judging from almost 5,000 reviews with an average score of 9.1, clients seem to agree.

Communication for over 180 franchise offices
De Hypotheker is the Netherlands’ largest organisation in selecting, advising and realising mortgages. Through more than 180 franchise offices, their specialists provide independent advice about your mortgage: the available mortgage forms and the associated insurances. After advising on the right mortgage, De Hypotheker then takes care of the offer and the conclusion of your mortgage.
Challenges
“The ESP we were working with no longer met our expectations and did not give us enough certainty about future development. Bikkelhart supports us in our email strategy, and they mentioned Maileon as a new player in the Dutch market that could meet our requirements and expectations.”
We are happy to recommend Maileon as an ESP because they listen well and think along with you. It is also their goal to achieve our goals.
Results
“To date, our collaboration has brought us a lot of information and insight, especially on the level of data.
We started migrating existing flows to Maileon, so the recipient didn’t notice much of this. The platform has a very high level of data detail, which is very important to us. We can use the API to determine which data we should extract and with what frequency.
Maileon also has a very friendly user interface that does not require any HTML knowledge. The templates are easy to edit and create, which gives us more freedom in the layout of our mailings. Maileon also thinks along with us, and there are always custom options and solutions possible, which contributes to flexibility.”
Success Stories

Utrecht University
Utrecht University is an esteemed international research university, consistently positioned in the top 15 in continental Europe and the worldwide top 100 of international rankings. With Maileon they reach and engage potential, current and former students and staff, without losing sight of privacy.

De Hypotheker
De Hypotheker is the Netherlands’ largest organisation in selecting, advising and realising mortgages. Partnered with Bikkelhart they have switched to using Maileon. They’ve been using Maileon to keep in touch with more than one million clients from over 180 franchise locations.

More Cases
Explore some of our other client cases such as Offspring Media or the partner client relationship with Spare Rib Express and Bikkelheart.
They are true sparring partners, easy to contact directly, friendly and true experts.

Let’s talk!
Whether you’re looking for a new platform, a partnership or just want to have a cup of coffee and a chat: we’d love to hear from you.