Maileon vs Salesforce

It’s not really about finding the best (email) marketing automation software out there, it’s about finding the one that best suits your company and goals.  

That’s why you’ll find the comparison of Maileon vs. Salesforce here. Compare features like marketing automation, privacy, integrations, audience management, reviews, price and more. To help you make the right choice, we’ve listed the main differences in privacy, integrations, contact management, marketing automation, reviews, contract options and costs below. 

Summary

Maileon offers a similarly extensive platform, for a better price.

Maileon offers almost all features and option that Salesforce has to offer, but costs a fraction of the price. Maileon has been around for 18 years and is a very complete email marketing automation platform. The two platforms are comparable in a lot of aspects, with Salesforce offering more possibilities only in terms of marketing automation.  

Companies that don’t use, or aren’t planning to use, the full 100% of Salesforce choose the Maileon platform for its richness in features and attractive price.    

Privacy, security & deliverability

Salesforce and Maileon are very comparable in terms of privacy, security and deliverability.  

Maileon is built according to strict German regulations and goes beyond what is necessary to be AVG or GDPR-proof. For example, it is possible to disable user tracking on an individual level. Financials, educational institutions and governments often choose Maileon for this reason. 

Option to disable user tracking at an individual level
Different consent levels
2-factor identification
Roles and rights adjustable at a detailed level
Dedicated deliverability team
Automatic spam trap detection
Data centres in the EU

Integrations & APIs

Maileon are very similar in terms of integrations and API.  

With over 100+ standard integrations, Maileon offers the possibility of a complete and custom MarTech stack, without you having to pay more. Thanks to the extensive API and the possibility to enrich and return data via webhooks, our software is often chosen by companies dealing with certain data complexity. For example, publishers and larger e-commerce players.

E-commerce systems
CDP / DMPs
CRM
Social
SMS
PRINT
App/ Web
REST API and API calls
Webhooks

Contacts and templates

In terms of contacts & templates, Salesforce and Maileon are, again, very similar.

A/B Testing
Drip Campaigns
Dynamic Content
Image Library
List Management
Mobile optimised emails
Automatic personalised sending time
Real-time reporting and analytics
Subscriber Management
Template Management
Drag and Drop Email Editor
Responsive design
Template library
HTML editor
AMP for email
QR/Barcode generator
Automatic RSS feeds
Surfing behaviour tracking

Marketing automation   

Even though Salesforce and Maileon are very similar in terms of marketing automation, Salesforce does offer a bit more features. Especially when it comes to (extensive) lead scoring.

Drag and drop marketing automation campaign editor
Unlimited number of workflows
Triggers and filters
Branching workflows Time-based automations
Behaviour-based automations
Lead scoring
Advanced segmentation
Dynamic landing pages / surveys /forms etc

Capterra 

Maileon scores better than Salesforce on Capterra. Maileon scores a 4,6 and Salesforce Marketing Cloud scores 4,1 on Capterra, one of the leading software comparison sites

Contract options

In terms of contract options, Maileon offers more flexibility, like the possibility to not only choose a contract for one or multiple years, but also for shorter periods.

 

Multi-annual
Annually
Quarterly
Monthly

Annual costs 

Maileon has a significantly more attractive price model than Salesforce. 

Based on the calculation example below, Maileon offers more platform, for a better price compared to Salesforce.  

The annual costs do not include the one-off set-up costs. In this calculation example, we assume 10 users, 250,000 contacts, 10 million emails and 5 million API calls per year. Including a connection to Magento and the use of a landing page builder. 

What people are saying

Partner & client quotes

Reisen Aktuell

In Maileon, we have found the right sparring partner working closely with us to achieve our ambitious goals. Short lines of communication and direct contact, the flexible user interface, and the possibility to jointly develop and implement customized solutions lay the foundation of achieving those goals. We happily recommend Maileon to those with similar aspirations.

– Franziska Ganz, Online Marketing
Offspring Media

We experience the cooperation with Maileon as pleasant. Short lines of communication, swift action, proactive thinking. Their years of experience are noticeable and ensure a good collaboration. We have already recommended Maileon to various clients and relations.

– Mathijs Visser, Co-founder
Joule Performance

With Maileon, we were able to reorganise our entire email marketing much faster than expected and noticeably reduce the workload. In addition to the extremely simple and powerful shop integrations and the comprehensive functions of design and automation, the fast, competent and customer-oriented support is a real highlight.

– Laura Evers, Content Marketing Manager
De Hypotheker

We are happy to recommend Maileon as an ESP because they listen well and think along with you. It is also their goal to achieve our goals. They are true sparring partnerseasy to contact directly, friendly and true experts.

– Marcia Merenciana, Data analyst
MEGA Möbel SB

The cooperation with Maileon is very good. Together with our Maileon contact person, we have developed/elaborated and implemented great projects. Requests are handled quickly, friendly and competently. Maileon is very user-friendly and ideas can be implemented easily and independently for the most part.

– Lena Schikowski
Utrecht University

We find the cooperation with Maileon very pleasant. Questions are dealt with quickly and Maileon is open to our wishes. We would certainly recommend Maileon for its user-friendliness, different tracking levels and the extensive rights and roles structure.

– Erik Roelofs, Online Consultant
Frankfurter Buchmesse

We have been using Maileon for our email marketing for many years. With the user-friendly platform, extensive templates and excellent support, we increase our email marketing success effectively and efficiently.

– Rebekka Buss, Content Manager
Vote Company

I would certainly recommend Maileon to ambitious parties with a slightly larger volume: Maileon is user-friendly and customisation is possible.

– Wilfred Romijn, Co-founder
ELV Elektronik

Maileon is a cost-effective solution for our email marketing needs. We have achieved a higher ROI while improving our customer retention.

– Martin Möhlmann, Online Marketing Manager
Bikkelhart

We will definitely recommend Maileon to other companies. Firstly, because of the system. It is really nice to work with, you can build good emails in the editor. You always get a quick response when you send an e-mail or give them a call, they always return your call. In addition, they like to think along with you. So we really recommend everyone to work with Maileon.

– Jelle van den Berg, Marketing Automation Specialist
Klambt Verlag

As a publisher, it is very important for us to be in close contact with our users. Thanks to Maileon, we can now create professional newsletters that appeal to them and bind them to the respective title.

– Holger Brand, Online Marketing Manager
Bjorn van Breeman giving or presenting a demo

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