1. Campaign Management

In the category of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to Klaviyo, Maileon is particularly convincing in the area of campaign optimisation. Useful tools such as darkmode optimisation or send time optimisation support in the creation and quality assurance of your newsletters. Through the recommendation engine, image personalisation and the option to create and manage coupons & QR codes, you can also use personalised content to increase your customer engagement. To improve the user experience of your newsletter subscribers, you can also create your own customised landing pages for your campaigns and host and manage them directly within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays which can be used as inspiration for future campaigns.

2. Marketing Automation

For your marketing automation, Maileon and Klaviyo offer a versatile automation editor that allows you to create automations in just a few steps using drag & drop. With unlimited workflows, Maileon also offers the option of creating customised and more extensive automations. Furthermore, Maileon also allows you to integrate app and web push into your marketing automation.

3. Transactions

Both systems offer you a trigger email editor that allows you to easily create and send transactional emails such as invoice or order confirmation. Both systems are providing the option of individual placeholders that allow you to personalise your transactional emails extensively. You can also use the RSS feed function to automatically fill your newsletters with valuable content from your website.

4. Integrations & APIs

Maileon and Klaviyo impress with a large number of integrations. In the area of customer data platforms and print services, however, only Maileon offers system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.

5. Privacy, Security & Deliverability

In contrast to Klaviyo, Maileon has a server location exclusively in Germany and fulfils all the legal requirements. In addition, Maileon also fulfils comprehensive aspects in the area of user security. The 2-factor identification guarantees maximum security when logging into your Maileon account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas. Maileon also offers multiple DOI processes and different consent levels. You can create as many double opt-in emails as you like in Maileon in order to optimally organise your permission process in just one account. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

6. Summary

Maileon is especially convincing in the categories of campaign management, marketing automation, privacy and security because of its comprehensive options and functions. In addition, the uncomplicated creation, monitoring, and management of newsletters or extensive marketing automations allows you to create and extend customised and automated campaigns for an ideal customer journey.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.