1. Campaign Management

In the area of campaign management, both systems provide a wide range of functions that allow you to plan, design and create your newsletter campaigns.
Compared to Mailjet, Maileon stands out particularly in the area of campaign optimisation. With Maileon’s send time optimisation, you can ensure that your newsletters are always sent at the perfect time for each contact. In addition, Maileon’s recommendation engine and the integrated function for creating and managing coupons allow you to send personalised content to increase your customer engagement. On the one hand, Maileon’s recommedation engine enables your recipients to find relevant content and product suggestions faster and easier, and on the other hand, this in turn leads to an increase in sales and an improvement in customer loyalty. To further optimise the user experience, you can create customised landing pages for your campaigns and host and manage them in Maileon.

2. Marketing Automation

Maileon and Mailjet provide versatile automation editors for your marketing automation that allow you to create automations effortlessly using drag & drop. With an unlimited number of workflows, Maileon also offers the flexibility to implement customised and more extensive marketing automations. This allows you to define multiple start points and other nodes to map different use cases, which in turn enables customised and effective customer communication. In addition, Maileon and Mailjet can also integrate app and web push notifications as well as SMS sendout into your marketing automations.

3. Transactions

Both systems offer a trigger email editor that allows you to easily create and send transactional emails such as invoice or order confirmation. Both systems are providing the option of individual placeholders that allow you to personalise your transactional emails extensively. You can also use the RSS feed function to automatically fill your newsletters with valuable content from your website.

4. Integrations & APIs

Both Maileon and Mailjet are characterised by their wide range of integrations. Both systems offer seamless integration into e-commerce and customer data platforms. However, only Maileon offers a direct connection to print services that can take your customer communication to the next level. Due to Maileon’s comprehensive API and the option to exchange data via webhooks, businesses with complex data structures in particular often choose Maileon.

5. Privacy, Security & Deliverability

Mailjet has server locations in the EU. In contrast, Maileon has a server location exclusively in Germany and is ISO 27001 certified. Both systems fulfil comprehensive aspects of user security. The 2-factor identification guarantees maximum security when logging into your Maileon account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas in Maileon. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to optimally organise your permission process in just one account. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

6. Summary

With its extensive functions and options, Maileon is particularly convincing in the area of campaign management and marketing automation. The simple creation, management and monitoring of newsletters as well as complex automations enable you to create, manage and evaluate customised and automated campaigns quickly and easily for an optimal customer journey. Maileon offers you a 100% GDPR compliant email marketing solution with excellent delivery rates for your newsletter campaigns and marketing automations. In addition, Maileon has special solutions for partners and agencies, such as multi-client solutions, embedded white label and franchise solutions or multi-level marketing models.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.