Maileon vs Mailchimp

It’s not really about finding the best (email) marketing automation software out there, it’s about finding the one that best suits your company and goals.  

That’s why you’ll find the comparison of Maileon vs. Mailchimp here. Compare features like marketing automation, privacy, integrations, audience management, reviews, price and more. To help you make the right choice, we’ve listed the main differences in privacy, integrations, contact management, marketing automation, reviews, contract options and costs below. 

Summary

Maileon offers more, for a comparable price.

Maileon has been around for 18 years and is a very complete email marketing automation platform. Maileon offers more features and options than Mailchimp. This is one of the reasons a lot of companies outgrowing Mailchimp choose Maileon to drive their (email) marketing automation efforts. 

Privacy, security & deliverability

Maileon offers more in terms of privacy, security and deliverability.  

Maileon is built according to strict German regulations and goes beyond what is necessary to be AVG or GDPR-proof. For example, it is possible to disable user tracking on an individual level. Financials, educational institutions and governments often choose Maileon for this reason. 

Option to disable user tracking at an individual level
Different consent levels
2-factor identification
Roles and rights adjustable at a detailed level
Dedicated deliverability team
Automatic spam trap detection
Data centres in the EU

Integrations & APIs

Maileon and Mailchimp are comparable in terms of integrations and API.  

With over 100+ standard integrations, Maileon offers the possibility of a complete and custom MarTech stack, without you having to pay more. Thanks to the extensive API and the possibility to enrich and return data via webhooks, our software is often chosen by companies dealing with certain data complexity. For example, publishers and larger e-commerce players. 

E-commerce systems
CDP / DMPs
CRM
Social
SMS
PRINT
App/ Web
REST API and API calls
Webhooks

Contacts and templates

In terms of contacts & templates, Maileon offers more than Mailchimp, for example through automatically personalised send-out time (AI) and Google AMP. Because of this, many innovative and technological parties choose Maileon for its software. 

A/B Testing
Drip Campaigns
Dynamic Content
Image Library
List Management
Mobile optimised emails
Automatic personalised sending time
Real-time reporting and analytics
Subscriber Management
Template Management
Drag and Drop Email Editor
Responsive design
Template library
HTML editor
AMP for email
QR/Barcode generator
Automatic RSS feeds
Surfing behaviour tracking

Marketing automation   

In terms of marketing automation, Maileon has more to offer than Mailchimp. 

Maileon especially offers more in terms of lead scoring and advanced segmentation. 

Drag and drop marketing automation campaign editor
Unlimited number of workflows
Triggers and filters
Branching workflows Time-based automations
Behaviour-based automations
Lead scoring
Advanced segmentation
Dynamic landing pages / surveys /forms etc

Capterra 

Maileon and Mailchimp are comparable in terms of reviews on Capterra. 

When it comes to reviews by Capterra, one of the leading software comparison sites, Maileon scores an overall score of 4.6 (out of 5), with Mailchimp scoring a 4.5. 

Contract options

In terms of contract options, Maileon offers more flexibility, especially when it comes to contracts for multiple years.

 

Multi-annual
Annually
Quarterly
Monthly

Annual costs 

Maileon and Mailchimp have a comparable price model. 

Based on the calculation example above, the prices don’t differ immensely.  

The annual costs do not include the one-off set-up costs. In this calculation example, we assume 10 users, 250,000 contacts, 10 million emails and 5 million API calls per year. Including a connection to Magento and the use of a landing page builder. 

What people are saying

Partner & client quotes

Offspring Media

We experience the cooperation with Maileon as pleasant. Short lines of communication, swift action, proactive thinking. Their years of experience are noticeable and ensure a good collaboration. We have already recommended Maileon to various clients and relations.

– Mathijs Visser, Co-founder
De Hypotheker

We are happy to recommend Maileon as an ESP because they listen well and think along with you. It is also their goal to achieve our goals. They are true sparring partnerseasy to contact directly, friendly and true experts.

– Marcia Merenciana, Data analyst
Utrecht University

We find the cooperation with Maileon very pleasant. Questions are dealt with quickly and Maileon is open to our wishes. We would certainly recommend Maileon for its user-friendliness, different tracking levels and the extensive rights and roles structure.

– Erik Roelofs, Online Consultant
Vote Company

I would certainly recommend Maileon to ambitious parties with a slightly larger volume: Maileon is user-friendly and customisation is possible.

– Wilfred Romijn, Co-founder
Bikkelhart

We will definitely recommend Maileon to other companies. Firstly, because of the system. It is really nice to work with, you can build good emails in the editor. You always get a quick response when you send an e-mail or give them a call, they always return your call. In addition, they like to think along with you. So we really recommend everyone to work with Maileon.

– Jelle van den Berg, Marketing Automation Specialist
Bjorn van Breeman giving or presenting a demo

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