Utrecht University: Embracing Innovation

Implementation and results

Switching over to Maileon was a total game-changer for us at Utrecht University. Honestly, it’s like we’ve found a real gem with its easy-to-use setup and all those features that have seriously levelled up our email marketing game. Now, we’re getting our messages out there in a way that really clicks with our diverse audience.

One of my favourite features in Maileon is the dynamic content capabilities. It’s like we can read our recipients’ minds, giving them content that matches what they’re into, their groups, and what they prefer, creating a personalised message every time. This personal touch has made a huge difference, increasing our engagement rates and providing positive feedback from our community.

Team structure

Shifting focus to our Maileon user’s structure, The functional team handles the technical aspects of Maileon. With full clearance, we manage the mailing lists, oversee the addition and removal of contacts, and ensure they’re correctly categorised. Meanwhile, the various departments and faculties have their designated mailing lists and manage the emailing process themselves.

Another key aspect of Maileon that has impressed our team is the platform’s commitment to privacy and security. With anonymous tracking and detailed access controls, we can ensure that sensitive data remains protected while still gaining insights into the performance of our email campaigns.  This means anyone outside our team can’t access contact details or individual preferences. However, they can still review overall reports, such as open rates and click-throughs, to understand what resonates with the audience.

Marketing Automation efforts

In the past year, we’ve successfully implemented an onboarding automation flow tailored for new employees at Utrecht University. This welcome sequence includes 8 or 9 emails, distributed over the first two months. New members of our staff are automatically enrolled to receive these emails, starting just a few hours after their onboarding begins. The purpose of this flow is to ensure they have all the necessary information and guidance needed to navigate their early days at UU effectively. The feedback on this new initiative has been overwhelmingly positive, highlighting its impact on helping new employees feel informed and supported.

Conclusion

Wrapping up, our adventure with Maileon at Utrecht University really shines a light on the impressive things you can do with the right tools and a bit of teamwork in email marketing. Opting for a platform that doesn’t skimp on privacy, security, or making things easy for users has definitely opened some new doors for us in terms of engaging with our community and growing our reach.

As we keep pushing the envelope on what email marketing can achieve, it’s clear that having Maileon in our corner is a big plus. This partnership, built on a solid foundation of striving for the best and crafting top-notch experiences, sets us up for some exciting times ahead.