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Personalisation – is it all it is cracked up to be?
Personalisation - is it all it is cracked up to be? If you’ve been in the world of marketing for any length of time (or even if you’ve just dipped a toe in, honestly) you will have heard the word ‘personalisation’.
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Why aren’t my emails reaching the inbox?
Why aren’t my emails reaching the inbox? You could craft the most perfect, persuasive email marketing campaign in the world - but it will fail miserably if nobody sees it.