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  Which email metrics should you focus on?

  Which email metrics should you focus on? The metric (or metrics) most useful for you will depend on the goal you choose. Here’s what to watch when monitoring your email campaigns

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  What is deliverability?

  What is deliverability? Deliverability is largely based on your ‘Sender Reputation’. This is a score assigned by ISPs, based on how valuable, engaging, and generally, desirable your emails are to inbox users.

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  Auditing email marketing – the Maileon guide

  Auditing email marketing - the Maileon guide. But where should you start? And what should you focus on?

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  Personalisation – is it all it is cracked up to be?

  Personalisation - is it all it is cracked up to be? If you’ve been in the world of marketing for any length of time (or even if you’ve just dipped a toe in, honestly) you will have heard the word ‘personalisation’.

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  Why aren’t my emails reaching the inbox?

  Why aren’t my emails reaching the inbox? You could craft the most perfect, persuasive email marketing campaign in the world - but it will fail miserably if nobody sees it.