Turn your contact data into highly-targeted campaigns
Manage, segment and activate your audience with Maileon’s powerful contact management tools. Import and export contact data with ease, create precise audience segments and use retargeting and recommendations to deliver more relevant experiences and build lasting customer relationships.
Import and export contacts your way
Keep your contact data connected to the systems and processes that matter to your business. Import contacts manually using CSV files or transfer data automatically via the Maileon REST API. Choose exactly which contacts and data you want to transfer, from active subscribers and unsubscribed contacts to demographic and campaign data. Flexible import and export options mean you don’t have to adapt your data to rigid formats, while export files can be configured to include exactly the information you need.
Build precise audience segments in just a few clicks
Create highly targeted audiences using the criteria that matter to your campaigns. Combine contact data, campaign activity, engagement, usage patterns and customer affinities to build precise segments for every communication. Maileon’s flexible contact filters let you create, edit and combine conditions with ease. Build intersections, samples and complex filter combinations to create distribution lists for specific audiences, topics or campaigns. Use the same filters to generate detailed reports or split campaigns for more targeted testing.
Personalise campaigns with dynamic filters
Make every campaign more relevant by sending it to exactly the right audience. In Maileon, distribution lists are built from contact filters, allowing you to define the audience for each campaign based on your own criteria. Create one-off lists for planned campaigns or dynamic lists that automatically adapt to changing contact data – for example, for birthday emails or retargeting campaigns. Our ListScore analysis also helps you assess the quality and engagement of each audience, giving you valuable insights into list performance and recency.
Re-engage your audience with one-click retargeting
Give your campaigns a second chance to generate results. Maileon’s retargeting feature lets you quickly create follow-up campaigns based on previous mailings and target recipients according to their behaviour. Reach contacts who opened, clicked or converted, as well as those who did not engage or whose messages bounced. Refine your follow-up campaigns to match the behaviour of each audience and turn missed opportunities into engagement and conversions.
Use customer affinities to deliver more relevant recommendations
Go beyond basic segmentation with personalised product and content recommendations. Maileon’s recommendation engine uses individual click behaviour and defined customer affinities to identify relevant products, services and content for each recipient. Use these insights to make your newsletters more personal and relevant to individual interests. More relevant content can drive stronger engagement, improve open, click-through and conversion rates, and help build lasting customer relationships.
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