1. Campaign Management

In the category of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to GetResponse, Maileon is particularly convincing in the area of campaign optimisation. Useful tools such as darkmode optimisation or send time optimisation support in the creation and quality assurance of your newsletters. Using the recommendation engine and the option to create and manage coupons, you can also use personalised content to increase your customer engagement. To improve the user experience of your newsletter subscribers, you can also create your own customised landing pages for your campaigns and host and manage them directly within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays which can be used as inspiration for future campaigns.

2. Marketing Automation

For your marketing automations, Maileon and GetResponse offer a versatile automation editor that allows you to create automations in just a few steps using drag & drop. With the option of using an unlimited number of workflows, Maileon also offers the flexibility to implement customised and more extensive automations. This allows you to define multiple start and other node points to create different use cases. Furthermore, with Maileon and GetResponse, you can integrate webpush and SMS into your marketing automation. Maileon also offers the option of app push notifications.

3. Transactions

Transaction mails can be created in both Maileon and GetResponse. The trigger email editor is available in both platforms, allowing you to quickly and easily create and send transaction-related emails such as order, registration or shipping confirmations. In addition, both systems allow you to use individual placeholders for sending, enabling extensive personalisation within your transactional emails. The RSS feed function also allows you to automatically enrich your newsletters with relevant content from your website.

4. Integrations & APIs

Maileon and Getresponse impress with a large number of integrations. In the area of print services, however, only Maileon offers system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures often choose Maileon.

5. Privacy, Security & Deliverability

GetResponse has server locations in the EU as well as in the USA. In comparison, Maileon has a server location exclusively in Germany and is ISO 27001 certified. Both systems fulfil comprehensive aspects of user security. The 2-factor identification guarantees maximum security when logging into your Maileon account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas in Maileon. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to optimally organise your permission process in just one account. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

6. Summary

Maileon’s strength lies in its wide range of functions for data protection, campaign management and marketing automation. Its intuitive user interface makes it possible to create and send newsletters in just a few steps and to develop complex automations for fully automated email marketing. With Maileon, you can set up customised and cross-channel campaigns to optimally support your subscribers and customers throughout their entire customer lifecycle. Maileon offers you a 100% GDPR-compliant email marketing solution with excellent delivery rates for your newsletter campaigns and automations.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.