1. Campaign Management

In the area of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to Inxmail, Maileon is particularly convincing in the area of campaign optimisation. Useful tools such as dark mode optimisation support in the creation and quality assurance of your newsletter designs. Through the recommendation engine and the option to generate and manage coupons, you can also use personalised content to increase your customer engagement. To improve the user experience of your subscribers, you can also create your own customised landing pages for your campaigns and host and manage them within Maileon. Furthermore, our event calendar gives you detailed insight into international events and holidays that can be used as inspiration for future campaigns.

2. Marketing Automation

For your marketing automations, Maileon and Inxmail offer a versatile automation editor that allows you to create automations in just a few steps using drag & drop. With unlimited workflows, Maileon also offers the option of creating customised and more complex automations. Furthermore, in Maileon it is also possible to integrate app and web push and SMS into your marketing automation.

3. Transactions

Transactional mails can be created with both Maileon and Inxmail. Both systems offer a trigger mailing editor which allows you to easily create and send transactional emails such as invoice or order confirmation. Both are providing the option of individual placeholders, which allow you to personalise your transactional emails. In addition, you can use Maileon’s RSS feed module to automatically fill your newsletters with valuable content from your website.

4. Integrations & APIs

Maileon and Inxmail have a large number of integrations. In the area of customer data platforms and print services, however, only Maileon offers system integration. This allows you to benefit from detailed, real-time collection of customer data, giving you a complete 360-degree view of your customers and partners. This gives you the opportunity to create a cross-channel and personalised customer approach that leads to improved customer loyalty and trust. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.

5. Privacy, Security & Deliverability

Both systems have a server location in Germany and fulfil all the legal requirements. In addition, Maileon also fulfils comprehensive aspects in the area of user security and is ISO 27001 certified. The 2-factor identification guarantees maximum security when logging into your Maileon account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas in Maileon. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to optimally organise your permission process in just one account. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

6. Summary

With its extensive functions and options, Maileon is particularly impressive in the areas of campaign management, data protection and marketing automation. The simple creation, management and monitoring of newsletters and automations allow you to easily plan and set up customised and automated campaigns for an optimal customer journey. By coordinating marketing campaigns across different channels, you can develop more effective marketing strategies and engage your customers with customised messages on multiple platforms to increase engagement rates and maximise sales.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.