Frontis: a digital partner for manufacturing & wholesalers

Frontis

Frontis, a full-service digital agency, works as a strategic partner for B2B companies, particularly in the manufacturing industry. ‘We devise, create and optimize digital solutions that contribute to efficient operations, targeted digital marketing and smart online sales at (manufacturing) companies in the region. This includes customer portals, online links and configurators to sell complex products online, but also digital marketing to increase online visibility. We have a team of 40 professionals and merged with Perplex from Arnhem since 2022, doubling our knowledge, expertise and manpower. ‘ Explains Anton Pieterson, who is a digital marketer at Frontis.

A successful campaign.

“ We successfully partnered with Kingspan Insulated Panels for an extensive webinar campaign, where Maileon played a crucial role in reaching the right audience with personalised information. The campaign spanned multiple channels and phases, including “awareness,” “consideration,” and “decision”. In each phase, we targeted an increasingly interested audience. The campaign included 5 webinars in the Netherlands and 3 in Belgium, with different target groups and a complex setup.

The main goal was to stimulate conversion to registrations for one or more webinars, which was also the starting point for the automation flow. This flow was relatively complex, as it had to provide all participants with the right information at the right time around the right webinar, all personalised.

Maileon played an important role in this. Despite some challenges, we achieved excellent results. We not only met but exceeded the set goal, leading the client to consider this a very successful campaign. This is one of our first major successes with Maileon. ”

“Meanwhile, we work for various clients in Maileon, ranging from periodic newsletters, where we mainly provide technical support and not so much in content creation. But also clients requesting content support both in regular newsletters and in automation flows. The intuitive nature allows clients to work by themselves, and our support is experienced as pleasant. Maileon is often compared with better-known alternatives, and the feedback is that Maileon is much more pleasant to work with. The fact that we have short lines of communication and access to Dutch support is perceived as very positive.

Email marketing was relatively in its infancy with us a few years ago. Through the partnership with Maileon and our own efforts from Frontis, email marketing is now a mature service that we also offer to our clients. Maileon has certainly contributed to this.”