Case: Dacia & Renault/ Werbeagentur Fly-out

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Who is Fly-out?

Fly-out Werbeagentur, based in Bamberg, was founded in 1992 and has since supported over 500 clients, realizing numerous high-end campaigns. As a full-service agency, Fly-out Werbeagentur accompanies clients from the initial concept to the final implementation of their advertising projects. As part of a special project with the car manufacturers Dacia and Renault, Fly-out Werbeagentur selected Maileon as a professional and flexible partner to ensure optimal customer communication and seamless integration.

The Challenge of the Custom Project

Fly-out Werbeagentur was commissioned by the automotive manufacturers Dacia and Renault to send individualized mailings to the customers of each dealership. These mailings were to communicate special offers on winter tires and brake services, tailored to each dealership and vehicle type. However, the customer data was not allowed to be stored centrally in a single account. Each dealership also needed the ability to send its own newsletter campaigns independently.

The challenge – combining all requirements in one streamlined process:

Dealerships: Create and send mailings independently
Manufacturers: Initiate mailing creation and trigger global dispatch across all dealership accounts to the desired recipients – without access to personal data or address details
Dealership customers: Receive timely, relevant, and individually tailored information

Maileon – The Solution for Complex Requirements

To meet all customer demands, Maileon created hundreds of individual accounts for the participating dealerships. Each account contains customized information, including:

Dealership-specific links
Legal notice (imprint) details
Contact information
Dealership and manufacturer logos
Special conditions per dealership for winter tires and brake services

Maileon enriched custom contact fields with the required data to ensure standardized output and correct assignment to each respective dealership. Additionally, two main accounts were set up for the manufacturers Dacia and Renault to enable seamless communication between all dealership accounts via API integration.

A central control interface was also developed for the manufacturers, allowing them to issue commands to the sub-accounts of each dealership efficiently.

Benefits of Automation

The manufacturer was now able to create a mailing within their main account. It was then distributed to the individual dealership accounts via a dedicated API. As part of this process, the target audience and sending time for each mailing were also defined. The mailings in the dealership accounts were automatically enriched with the respective special conditions. Maileon also added all additional information – such as the specific dealership offers – during this step.

Depending on the vehicle model owned by the customer, they received tailored offers relevant to their specific car. The final mailing matched the intended design and appearance, with all required information inserted automatically.

The Result

The response was overwhelming – some objectives were even exceeded. One of the most significant improvements was the drastic reduction in time required to create mailings. Previously, the agency needed days or even weeks to manually insert the data of each dealership into the mailings. Now, the entire process takes just a few hours.

Moreover, the dealerships achieved five-figure revenues, and the open rates of the mailings increased by an impressive 30%.

Our Conclusion

With our tailored setup, we offer automotive manufacturers a seamless solution for designing and delivering impactful marketing campaigns on a global scale – directly to individual vehicle owners. Throughout this process, all dealerships are equally relieved of operational effort. They no longer need to invest time and resources in creating individual newsletters.

This enables them to fully focus on their core business while benefiting from the advantages of an automated newsletter system. In addition, for the first time, the automotive manufacturer was able to run direct marketing campaigns to end customers—without owning or accessing any personal data.

Success Stories

Many companies have already discovered the strength of Maileon and are using our platform to improve their marketing efforts. From increasing engagement to boosting conversions, our customers are seeing real results. Discover their experiences here: