How to Build a Re-engagement Campaign in Maileon

Want to win back inactive subscribers without wrecking your sender reputation? Watch this practical tutorial and learn how to build a simple, reliable re-engagement campaign in Maileon. From cleaning your list to launching the automation flow.

Sign up and master the complete re-engagement workflow

A re-engagement campaign is an automated message flow that targets inactive contacts to win back attention by reminding them of your value, giving them a reason to return, or confirming whether they still want to hear from you.

In this tutorial video, you’ll discover:

  • Step 1: How to clean your email list + create your filter/segment for inactive contacts
  • Step 2: Build emails in the Maileon editor
  • Step 3: Create a new contact field
  • Step 4: Build the complete re-engagement automation in the Maileon automation builder

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Why use a re-engagement flow?

Three key benefits for your email marketing performance:

✅ Boost results from the list you already have – reactivate dormant subscribers and unlock hidden potential
✅ Protect deliverability – focus sends on engaged contacts and reduce dead weight
✅ Improve segmentation & data quality – learn who’s still interested, and who isn’t

 

Who is this for?

This tutorial is perfect for:

  • Email marketers who want to protect sender reputation and improve engagement rates
  • Marketing automation specialists working with Maileon
  • CRM teams looking for a repeatable workflow to clean and maintain list quality
Tutorial: How to build a re-engagement campaign in Maileon