1. Campaign Management

In the category of campaign management, both systems offer useful functions for planning, designing and creating your newsletter campaigns. Maileon stands out from MailerLite particularly in the area of campaign optimisation. Through the recommendation engine and the ability to create and manage coupon codes, you can use personalised content to increase your customer engagement. On the one hand, Maileon’s Recommedation Engine enables your recipients to find relevant content and product suggestions faster and more easily, and on the other hand, this in turn increases sales and improves customer loyalty. In contrast to MailerLite, Maileon provides helpful functions such as email client testing and automatic dark mode optimisation, which significantly help you with the quality assurance of your newsletter designs. This allows you to ensure that your customers and partners always receive an appealing presentation of your newsletters in their inbox, regardless of which email software they are using and whether dark mode is activated.

2. Marketing Automation

Maileon and MailerLite offer a versatile automation editor for your marketing automations. Thanks to a user-friendly drag & drop editor, you can create automations quickly and intuitively. With unlimited workflows, Maileon also offers the option of creating customised and more extensive automations. In order to take all eventualities into account, you have the flexibility to define several workflow starting points and triggers, which enables personalised and effective customer communication. Furthermore, with both Maileon and MailerLite it is possible to integrate app and web push notifications as well as SMS dispatch into your workflows.

3. Transactions

You can create & send transactional emails with both Maileon and MailerLite. Both platforms offer a trigger email editor that allows you to easily design transactional emails in just a few steps, such as invoice or confirmation emails. Both systems provide you with individual placeholders that offer you extensive personalisation options for your transactional emails. You can also use the RSS feed function to automatically fill your newsletters with valuable content from your website.

4. Integrations & APIs

Both Maileon and MailerLite impress with a wide range of integrations. Both platforms can be seamlessly integrated into e-commerce and CRM systems as well as social media channels. However, only Maileon offers a direct integration with customer data platforms and print services. These give you the opportunity to efficiently link all data sources such as website, CRM and offline across all channels in order to obtain a comprehensive and detailed omnichannel customer view that makes a significant contribution to improving your customer journey touchpoints. Due to Maileon’s extensive API and the ability to exchange data via webhooks, businesses with more complex data structures in particular prefer to use Maileon as an email marketing platform.

5. Privacy, Security & Deliverability

In contrast to MailerLite, Maileon has a server location exclusively in Germany. Both systems cover comprehensive aspects of user security and are ISO-27001 certified. The use of 2-factor authentication ensures maximum security when logging into your account, while the role system allows you to individually manage user rights to edit and view specific software areas. In addition, Maileon offers you the option for multiple DOI processes, which allows you to create as many double opt-in mails as you like in order to optimally manage the permission process in a single Maileon account. In contrast to Mailerlite, Maileon also offers you different consent levels and automatic detection of spam traps. This is why financial service providers, educational institutions and public authorities in particular often choose Maileon.

6. Summary

Maileon impresses with its wide range of functions and options in the areas of campaign management, integrations and data protection. The advanced & intuitive Maileon platform allows you to easily design, implement and manage newsletters and comprehensive automations including SMS. This allows you to create customised, highly personalised and automated campaigns across channels, which are the foundation for the seamless and professional customer experience your customers and partners are looking for.

*The online research was done in august 2024, without guarantee of completeness or up-to-dateness.