1. Campaign Management

In terms of campaign management, in contrast to MailBeez, Maileon offers advanced and effective functions for the fast and efficient planning, design and creation of your newsletter. Maileon impresses in the area of campaign optimisation. Maileon’s Recommendation Engine enables you to automatically identify your customers’ interests based on content and then use them for your newsletter campaigns. Personalised sending time options also allow you to track individual opening times of your contacts in order to identify the optimal sending time for your next newsletter, which contributes significantly to improving customer communication and loyalty. To help you with the quality assurance of your newsletter designs, Maileon also offers automatic dark mode optimisation and email client testing. In this way, you can ensure that your newsletters are optimally displayed in the mailboxes of your target group.

2. Marketing Automation

While MailBeez only provides you with a visual editor, with Maileon you can also benefit from the convenient and time-saving drag & drop function, which makes using our platform intuitive and easy. As there is no limit to the number of workflows with Maileon, you have the option to create customised and multi-step workflows to fully automate your email marketing. You can define various start and middle points to take into account all eventualities for personalised and effective customer communication. Furthermore, both Maileon and MailBeez allow you to integrate app and web push notifications into your marketing automations. In order to reach your target group across all channels, Maileon also offers you SMS sendout.

3. Transactions

Transactional emails can be created and sent with both Maileon and MailBeez. In contrast to MailBeez, Maileon offers you a trigger mailing editor with which you can quickly and intuitively design transactional emails, such as your invoice mailing, in just a few steps. Maileon also provides you with individual placeholders that give you extensive personalisation options for your transactional emails. Furthermore, only with Maileon is it possible to automatically fill newsletters with valuable website content, such as the latest products and offers, as our email marketing solution supports the RSS feed function.

4. Integrations & APIs

Both platforms can be seamlessly integrated into e-commerce systems and offer REST API and API calls as well as data exchange via webhooks. In contrast to MailBeez, Maileon also provides you with integrations with customer data & social media platforms, CRM systems and print services. This allows you to benefit from detailed, real-time collection of customer data, giving you a complete 360-degree view of your customers and partners. This gives you the opportunity to create a cross-channel and personalised customer approach that leads to improved customer loyalty and trust. Due to the wide range of integrations, companies with more complex data structures in particular prefer to use Maileon as an email marketing and automation platform.

5. Privacy, Security & Deliverability

MailBeez has a server location in the EU. Maileon, on the other hand, relies exclusively on server locations in Germany. In contrast to MailBeez, Maileon covers extensive aspects of user security and is ISO-27001 certified. The use of 2-factor authentication ensures maximum security when logging into your Maileon account, while the role system allows you to individually manage user rights for editing and viewing specific areas. Maileon also offers you the option of multiple DOI processes. This allows you to create and send any number of double opt-in emails to manage the permission process in a single Maileon account. Furthermore, our dedicated deliverability team monitors all sendouts and performs daily IP optimisations to continuously improve your sender score. In contrast to MailBeez, Maileon also offers you various consent levels and automatic spam trap detection. This is why educational institutions, financial service providers and public authorities in particular often choose Maileon.

6. Summary

With its extensive functions and options, Maileon impresses in the areas of campaign management, marketing automation, integrations and data protection. The intuitive and user-friendly Maileon email marketing platform enables you to design, implement and manage newsletters and multi-step automations, including SMS sendouts quickly and efficiently in order to optimally support your subscribers and customers throughout their entire customer lifecycle and offer them a personalised and cross-channel customer experience. Maileon offers you a 100% data protection compliant email marketing solution with excellent delivery rates for your newsletter campaigns and automations.

*The online research was done in august 2024, without guarantee of completeness or up-to-dateness.