1. Campaign Management

In the area of campaign management, both systems offer you extensive options for planning, designing and creating your newsletter campaigns. Compared to Rapidmail, Maileon is especially convincing in the area of campaign optimisation. Useful tools such as dark mode optimisation or email client testing support you significantly in the creation and quality assurance of your newsletter designs. In this way, you can ensure that your newsletters are optimally displayed in the inboxes of your target group. Using the recommendation engine and the option to create and manage coupons, you can also send out personalised content to increase your customer engagement. With Maileon, you also benefit from an AI-based text generator that significantly supports you in content creation and provides driving inspiration for your team. To enhance the user experience of your recipients, you can also create your own customised landing pages for your campaigns and host and manage them via Maileon.

2. Marketing Automation

For your marketing automation, Maileon offers a versatile automation editor that allows you to create automations in just a few steps using drag & drop. Rapidmail offers only 3 predefined workflows: Welcome emails, annual event emails, and one-time event emails. Furthermore, no customised workflows can be created with Rapidmail. Maileon, on the other hand, offers the option of creating customised and more complex automations with unlimited workflows. Furthermore, Maileon allows you to integrate app and web push and SMS into your marketing automation.

3. Transactions

With both newsletter tools you can create and send transactional emails. Maileon also provides the trigger mailing editor, which helps you to easily create transactional mails such as invoice or order confirmation being send via Maileon. Both systems are providing the option of individual placeholders that allow you to personalise your transactional emails extensively. In addition, you can use Maileon’s RSS feed module to automatically fill your newsletters with valuable content from your website.

4. Integrations & APIs

Maileon and Rapidmail impress with a large number of integrations. In the area of customer data platforms and print services, however, only Maileon offers system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon. The option of integrating app- and webpush also gives you numerous options for a customised email marketing strategy.

5. Privacy, Security & Deliverability

Both systems have a server location in Germany and fulfil all the legal requirements. In addition, Maileon also fulfils comprehensive aspects in the area of user security. The 2-factor identification guarantees maximum security when logging into your Maileon account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas in Maileon. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to optimally organise your permission process in just one account. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

6. Summary

Maileon is especially convincing in the categories of campaign management and marketing automation because of its comprehensive options and functions. Maileon’s intuitive and user-friendly interface allows you to easily and quickly design, implement and manage newsletters and multi-level automation workflows, including SMS sendout, to optimally support your subscribers and customers throughout their entire customer lifecycle and offer them a personalised and cross-channel customer experience. By using different online and offline channels, you can develop more effective marketing strategies and reach your customers with personalised messages on different platforms to maximise interactions.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.