1. Campaign Management

In the category of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to Mailingwork, Maileon is particularly convincing in the area of campaign optimisation. Through the recommendation engine, send time optimisation and the RSS feed option, you can also use personalised content to increase your customer engagement. You can also create and send innovative AMP and drip campaigns with interactive content in Maileon. To improve the user experience of your recipients, you can create your own customised landing pages for your campaigns and host and manage them within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays that can be used as inspiration for future campaigns.

2. Marketing Automation

For your marketing automation, both systems offer a versatile automation editor that allows you to create automations via drag & drop. With an unlimited number of workflows, Maileon also offers the flexibility to create customised and extensive automations. Furthermore, with Maileon and Mailingwork, SMS sendout can also be integrated into the marketing automations. In contrast to Mailingwork, with Maileon it is also possible to seamlessly integrate app- and webpush into your automations, in order to create a cross-channel customer journey.

3. Transactions

You can create and send transactional emails using both Maileon and Mailingwork. Both systems provide you with a trigger mailing editor with which you can easily set up transactional emails such as registration, order or shipping confirmations. Both systems support the use of individual placeholders that allow you to personalise transactions. Maileon also allows you to automatically enrich your newsletters with valuable content from your website using the RSS feed function.

4. Integrations & APIs

Maileon and Mailingwork impress with a large number of integrations. In the area of customer data platforms, however, only Maileon offers a system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.

5. Privacy, Security & Deliverability

Both systems have a server location in Germany and fulfil all the legal requirements. Maileon also guarantees comprehensive aspects of user security. The 2-factor identification ensures maximum security when logging into your Maileon account. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to organise your permission process in just one account. In comparison to Mailingwork, Maileon offers a dedicated deliverability team. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

6. Summary

Compared to Mailingwork, Maileon’s strength lies in its wide range of useful functions and tools in the areas of campaign management, integrations and data protection. Through its intuitive user interface, it is possible to create and send newsletters in just a few steps and to build complex automations for fully automated email marketing. With Maileon, you can set up customised, cross-channel & innovative campaigns to optimally support your subscribers and customers throughout their entire customer lifecycle.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.