1. Campaign Management

In the area of campaign management, both systems offer you extensive options for planning, designing and creating your newsletter campaigns. Compared to Klaviyo, Maileon is particularly convincing in the area of campaign optimisation. Useful tools such as email client testing and dark mode optimisation support you significantly in the creation and quality assurance of your newsletter designs. This ensures that your customers and partners always receive appealing newsletters in their inbox, regardless of the used email application or the activation of dark mode. Maileon also provides you with a smart AI text generator that uses artificial intelligence to automatically create texts and suitable subject lines. The recommendation engine, image personalisation and the option to create and manage coupons and QR codes can also be used to send personalised content to increase your customer engagement. This makes it quicker and easier for your recipients to find relevant content and product suggestions, which also increases sales and improves customer loyalty. To further enhance the customer experience of your subscribers, you can also create your own customised landing pages for your campaigns, which can be hosted and managed via Maileon.

2. Marketing Automation

For your marketing automations, Maileon & Klaviyo offer a versatile automation editor that allows you to create automations in just a few steps using drag & drop. In contrast to Klaviyo, Maileon offers unlimited workflows, allowing you to create customised and more complex automations for fully automated and effective email marketing. You can define different start points and other automation nodes to include all eventualities and thus ensure customised and tailored customer communication. Furthermore, Maileon can also integrate app and web push as well as SMS sendout into your marketing automation.

3. Transactions

Transactions can be realised with both Maileon and Klaviyo. Both systems provide you with a trigger mailing editor with which you can easily create transaction-related emails such as registration, order or shipping confirmations. Individual placeholders can be used in both systems, allowing you to extensively personalise your transactional emails. In addition, you can use the RSS feed function to automatically integrate valuable content from your website into your newsletter.

4. Integrations & APIs

Maileon and Klaviyo have a wide range of integrations. Both systems offer seamless integrations with e-commerce & customer data platforms, CRM systems, social media channels and print services. This allows you to efficiently link different data sources such as your website, CRM and offline data across all channels. This gives you a comprehensive and detailed omnichannel customer overview. This overall perspective makes a significant contribution to optimising the touchpoints in the customer journey.

5. Privacy, Security & Deliverability

In contrast to Klaviyo, Maileon has a server location exclusively in Germany and fulfils all the legal requirements. In addition, Maileon is ISO 27001 certified and fulfils comprehensive aspects in the area of user security. The 2-factor identification guarantees maximum security when logging into your Maileon account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas. Maileon also offers multiple DOI processes and different consent levels. You can create as many double opt-in emails as you like in Maileon in order to optimally organise your permission process in just one account. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

6. Summary

Maileon is particularly convincing in the areas of campaign management, marketing automation and data protection because of its extensive options and functions. The platform offers advanced tools with which you can effortlessly create, manage and send appealing newsletters and complex, multi-level automation workflows with minimal effort. This allows you to set up automated and cross-channel campaigns in just a few steps to personalise interactions with your customers and subscribers. Thanks to our powerful integrations and partnerships, you have everything you need to successfully master your marketing challenges.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.