1. Campaign Management

In the category of campaign management, both systems offer comprehensive options for planning, designing and creating your newsletter campaigns. Compared to Brevo, Maileon is particularly convincing in the area of campaign optimisation. Furthermore, through the recommendation engine and the ability to create and manage QR codes, you can also use personalised content to increase your customer engagement. To improve the user experience of your subscribers, you can create and send innovative AMP campaigns with interactive content through Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays that can be used as inspiration for future campaigns.

2. Marketing Automation

For your marketing automation, Maileon and Brevo offer a versatile automation editor that allows you to create automations in just a few steps using drag & drop. With unlimited workflows, Maileon also offers the option of creating customised and more extensive automations. This gives you the opportunity to define various automation nodes in order to take all eventualities into account for a personalised and effective customer communication. Furthermore, in Maileon and Brevo it is possible to integrate app and web push and SMS into your marketing automation.

3. Transactions

Both systems offer a trigger email editor that allows you to easily create and send transactional emails such as invoice or order confirmation. Both systems are providing the option of individual placeholders that allow you to personalise your transactional emails extensively. You can also use the RSS feed function to automatically fill your newsletters with valuable content from your website.

4. Integrations & APIs

Maileon and Brevo impress with a large number of integrations. Both systems offer an integration for e-commerce and customer relationship management systems. In the area of customer data platforms, however, only Maileon offers a system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.

5. Privacy, Security & Deliverability

Both systems have a server location in Germany and fulfil all the legal requirements. In addition, Maileon and Brevo also fulfill comprehensive aspects in the area of user security. The 2-factor identification guarantees maximum security when logging into your account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to optimally organise your permission process in just one account. For these reasons, financial service providers, educational institutions, and public authorities in particular often choose Maileon.

6. Summary

Maileon impresses with its wide range of functions and options in the area of campaign management and marketing automation. The user-friendly platform enables you to easily create, manage and monitor newsletters and comprehensive automations including SMS sendout. This allows you to develop customised and automated campaigns across channels, enabling a seamless and professional customer experience. In addition, Maileon offers special models for partners and agencies, such as multi-client solutions, embedded white label and franchise solutions or multi-level marketing models.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.