1. Campaign Management

In the category of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to ActiveCampaign, Maileon is particularly convincing in the area of campaign optimisation with useful tools such as dark mode optimisation, image personalisation and a heat map function. With Maileon’s send time optimisation, you can always send your newsletters at the perfect time. Furthermore, through the recommendation engine and the option to create and manage coupons, you can also use personalised content to increase your customer engagement. To improve the user experience of your recipients, you can also create your own customised landing pages for your campaigns and host and manage them within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays that can be used as inspiration for future campaigns.

2. Marketing Automation

For your marketing automation, Maileon and ActiveCampaign offer a versatile automation editor that allows you to create automations in just a few steps using drag & drop. With Maileon you can also develop more extensive automation workflows as it offers unlimited nodes. In addition, both Maileon and ActiveCampaign allow you to integrate app- and web push notifications and SMS into your automation workflows to create customised and cross-channel customer interactions.

3. Transactions

Both systems offer a trigger email editor that allows you to easily create and send transactional emails such as invoice or order confirmation. Both systems are providing the option of individual placeholders that allow you to personalise your transactional emails extensively. You can also use the RSS feed function to automatically fill your newsletters with valuable content from your website.

4. Integrations & APIs

Maileon and ActiveCampaign impress with a large number of integrations. Both systems offer system integration in the area of print services and customer data platforms. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.

5. Privacy, Security & Deliverability

Both systems have a server location in Germany and fulfil all the legal requirements. In addition, Maileon and ActiveCampaign also fulfill comprehensive aspects in the area of user security. The 2-factor identification guarantees maximum security when logging into your account and the adjustable roles enables the creation of individual user rights for editing and viewing individual sub-areas. In comparison to ActiveCampaign, Maileon offers multiple DOI processes and different consent levels. You can create as many double opt-in emails as you like in Maileon in order to organise your permission process in just one account. For these reasons, financial service providers, educational institutions and public authorities in particular often choose Maileon.

6. Summary

Maileon is characterised by its wide range of options and functions, particularly in the area of campaign management and data protection. The platform offers a variety of tools that enable you to easily create, manage and send appealing newsletters and complex, multi-level automation processes. This allows you to set up automated and cross-channel campaigns in just a few steps in order to tailor interactions with your customers and subscribers to their individual needs.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.