Maileon vs Mailchimp

Mailchimp is a solid place to start. But as you grow, privacy, deliverability, automation and costs become more decisive. Compare Maileon vs Mailchimp and choose what fits your organisation.

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Capterra reviews: Maileon vs Mailchimp

Curious what it’s like in practice? On Capterra, Maileon scores an average of 4.6/5 and Mailchimp 4.5/5. It’s a small difference, but it supports what customers often mention: powerful functionality, personal support and a strong focus on GDPR compliance.

Privacy & control

Maileon runs on EU data centres and is built according to strict German privacy principles. You get granular control over tracking and consent, plus roles and permissions that fit larger teams. Where Mailchimp is “good enough” for many organisations, Maileon offers extra control once compliance, governance and internal approvals become more important.

This is useful for teams with multiple brands, countries or stakeholders that need to demonstrate control over data and access.

For example, it is possible to disable user tracking on an individual level. Financials, educational institutions and governments often choose Maileon for this reason.

EU data centres (default focus)

Roles and rights adjustable at a detailed level

Individual user tracking can be disabled

Two-factor identification

Automatic spam trap detection

Marketing automation that scales with you

From simple drip campaigns to mature customer journeys: Maileon is designed to make automation more advanced without making it messy. Build extensive workflows with branches and triggers, and power them with segmentation based on behaviour and profile data.

This helps you set up journeys per lifecycle stage (onboarding, activation, win-back) and vary them by audience , while keeping things clear for your team. Mailchimp is often quick to get started with, but Maileon really comes into its own when you run multiple journeys in parallel and want to optimise continuously.

Unlimited workflows at no extra cost

Branching (if/then logic)

Time- and behaviour-based automation

Advanced segmentation

Lead scoring

Quotes from partners & clients

What our users are saying

Reisen Aktuell

In Maileon, we have found the right sparring partner working closely with us to achieve our ambitious goals. Short lines of communication and direct contact, the flexible user interface, and the possibility to jointly develop and implement customized solutions lay the foundation of achieving those goals. We happily recommend Maileon to those with similar aspirations.

– Franziska Ganz, Online Marketing

Offspring Media

We experience the cooperation with Maileon as pleasant. Short lines of communication, swift action, proactive thinking. Their years of experience are noticeable and ensure a good collaboration. We have already recommended Maileon to various clients and relations.

– Mathijs Visser, Co-founder

Go to case Offspring Media

apo.com Group

Thanks to Maileon, we can automate our emails precisely, personalise content even more effectively and significantly increase our open rates. We greatly appreciate the excellent cooperation and high level of commitment shown by the Maileon team.

– Michalis Salabassis, Head of Engagement, apo.com Group

Joule Performance

With Maileon, we were able to reorganise our entire email marketing much faster than expected and noticeably reduce the workload. In addition to the extremely simple and powerful shop integrations and the comprehensive functions of design and automation, the fast, competent and customer-oriented support is a real highlight.

– Laura Evers, Content Marketing Manager

De Hypotheker

We are happy to recommend Maileon as an ESP because they listen well and think along with you. It is also their goal to achieve our goals. They are true sparring partners, easy to contact directly, friendly and true experts.

– Marcia Merenciana, Data analyst

Go to case de Hypotheker

MEGA Möbel SB

The cooperation with Maileon is very good. Together with our Maileon contact person, we have developed/elaborated and implemented great projects. Requests are handled quickly, friendly and competently. Maileon is very user-friendly and ideas can be implemented easily and independently for the most part.

– Lena Schikowski

Utrecht University

We find the cooperation with Maileon very pleasant. Questions are dealt with quickly and Maileon is open to our wishes. We would certainly recommend Maileon for its user-friendliness, different tracking levels and the extensive rights and roles structure.

– Erik Roelofs, Online Consultant

Go to case Utrecht University

Frankfurter Buchmesse

We have been using Maileon for our email marketing for many years. With the user-friendly platform, extensive templates and excellent support, we increase our email marketing success effectively and efficiently.

– Rebekka Buss, Content Manager

Vote Company

I would certainly recommend Maileon to ambitious parties with a slightly larger volume: Maileon is user-friendly and customisation is possible.

– Wilfred Romijn, Co-founder

Go to case Vote Company

ELV Elektronik

Maileon is a cost-effective solution for our email marketing needs. We have achieved a higher ROI while improving our customer retention.

– Martin Möhlmann, Online Marketing Manager

Bikkelhart

We will definitely recommend Maileon to other companies. Firstly, because of the system. It is really nice to work with, you can build good emails in the editor. You always get a quick response when you send an e-mail or give them a call, they always return your call. In addition, they like to think along with you. So we really recommend everyone to work with Maileon.

– Jelle van den Berg, Marketing Automation Specialist

Klambt Verlag

As a publisher, it is very important for us to be in close contact with our users. Thanks to Maileon, we can now create professional newsletters that appeal to them and bind them to the respective title.

– Holger Brand, Online Marketing Manager

Integrations & APIs – build for complexity

Both platforms offer integrations, but Maileon becomes especially strong when your data landscape is more complex. With 100+ integrations, an API and webhooks, you can enrich data, write events back in real time, and feed segments from your CRM, webshop or data warehouse.

That helps you run smarter campaigns and keep messaging more consistent across channels. Mailchimp works well for standard integrations, while Maileon gives you more flexibility when you work with multiple systems, data fields and ownership structures.

100+ standard integrations

REST API and API calls

Webhooks

Templates, personalisation & impact

Mailchimp is quick to design in and works well for “beautiful newsletters”. Maileon is built for ongoing optimisation, with dynamic content, personalisation based on behaviour and attributes, and insights that help you test and improve with purpose.

Think: fewer batch sends, more relevant variants per segment or lifecycle stage. That doesn’t just lead to nicer emails, it supports stronger performance: more relevant, more consistent, and easier to measure. Ideal if email is a serious revenue or retention channel for your organisation.

Dynamic Content blocks

AMP for email

QR/barcode generator

Personalised send time

Mobile optimised emails

Get clarity on switching: comparison + migration plan

Fill in the form and you’ll quickly know whether switching makes sense. We’ll compare your current Mailchimp setup with Maileon across:

privacy/GDPR
automation
integrations
templates

After that, you’ll receive a migration plan with a cost breakdown, with no obligation.

Want to see what this looks like for your sector? Explore examples for industries such as financial services, education & public sector, publishing and e-commerce.

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Costs: what do you actually pay for?

Mailchimp can be attractive at first, but as you grow, costs are mainly driven by contacts, send volume, users and the features you need (automation, support, add-ons). Maileon is often chosen once you work with multiple teams, want more control over privacy/roles, and use automation more seriously.

That’s why the fairest comparison is based on your situation: database quality, send frequency, the workflows you need and your integrations. Want to make it concrete? We’ll do a cost check with a clear breakdown (no obligation).

Monthly subscriptions available

Annual subscriptions available

Multi-year contract options

Custom quote (procurement-friendly)

Multiple users/teams at no extra cost

Unlimited automation flows at no extra cost

Support/onboarding included (personal)

Cost check based on your use case (pay for what you use)

Free Mailchimp migration: switch without the stress

Book a short migration call and we’ll review your current Mailchimp setup. You’ll receive a clear migration plan and a cost/impact estimate, with no obligation.

After that, we guide you from ‘A to go-live’ in three straightforward steps:

Discovery (±30 minutes) — We discuss goals, current setup, templates, lists/segments and integrations.
Migration & setup — We migrate contacts and templates (where possible) and configure the basics for tracking, consent, roles and deliverability.
Test & go-live — Test campaigns, a deliverability check, fine-tuning and a short training session for your team.

Book a free migration call

Mailchimp vs Maileon: feature comparison at a glance

EU data centres

Roles and rights adjustable at a detailed level

Real-time reporting & analytics

Individual user tracking can be disabled

Multiple consent levels

Dedicated deliverability support team

Webhooks for data write-back/enrichment

100+ standard integrations

AMP for Email

QR/barcode generator

Lead scoring

Unlimited workflows at no extra cost

Advanced segmentation

Dynamic landing pages / surveys / forms etc.

List management

FAQ

Migration & timing

How long does a migration from Mailchimp to Maileon take?

Usually 1–2 weeks, depending on database size, number of templates, integrations and automation complexity.

Can we keep sending in parallel during the switch?

Yes. We often recommend a short parallel period for extra peace of mind around deliverability and internal alignment.

Data & deliverability

We migrate what can be exported (contact data, fields, segments and templates). History and specific reporting depend on export options; we always provide a migration plan you can review.

Do you help with domain settings and deliverability?

Yes. We include deliverability setup and checks, so inbox placement isn’t a guessing game.

Costs & choosing what fits

Is Maileon more expensive than Mailchimp?

It depends on your number of contacts and send volume, but also on the features and support you need. Mailchimp can be competitively priced at first, but costs often rise as you scale due to limits and add-ons. Maileon is often more predictable: you don’t pay extra for multiple users/teams, and you can build unlimited automation flows without extra costs. If you’d like a fair comparison, we can do a short cost check based on your use case.

Who is Maileon best suited to?

Growing organisations with higher requirements around privacy/compliance, multiple teams/roles, more complex data, and the ambition to use automation at a mature level.