Agency partner: discover Happy Horizon
Welcome to our Partner Spotlight, where we shine a light on the expertise of our Maileon partners. Meet Happy Horizon, a creative digital agency on a mission to guide brands towards realising their full potential. They specialise in helping businesses grow and make an impact, thanks to their in-depth industry knowledge and expertise in marketing and technology.
Your partner in marketing automation
“Happy Horizon is een creatieve digital agency. Verspreid over 7 Hubs (locaties) in Nederland
helpen we merken, producenten en groothandels bij het realiseren van groei en impact. Dit
doen we door een combinatie van onze industriekennis en onze expertise in marketing en
technologie.”
“Happy Horizon is a creative digital agency. Spread across 7 hubs (locations) in the Netherlands, we support brands, manufacturers, and wholesalers in achieving growth and making an impact. We do this by combining our industry expertise with our knowledge of marketing and technology.”
Who for?
“Our focus is on medium to large sized businesses or large organisations, though we also work with SMEs. Our ideal client is someone ready to take the next step in the digital world – with big ambitions for growth. We serve clients in B2B, B2C, healthcare, non-profit, and the public sector.”
Our services
“As a full-service digital agency, we help clients keep a sharp focus on their target audience. Our services cover online marketing, development, technology, data, strategy, and innovation.”
We guide brands to reach their full potential.
Working together with Maileon
“Maileon excels at providing powerful, user-friendly, and stable software. Happy Horizon is your partner when it comes to all the additional marketing and data pillars you need. Together with Maileon’s expertise in email and marketing automation, combined with our strength in marketing and tech, ensures we can handle any challenge.
Thanks to Maileon’s many best practices, we don’t need to reinvent the wheel each time. Maileon’s flexibility gives us all the tools we need to set up successful campaigns.
Favourite Maileon Feature
The drag-and-drop email editor. It allows us to build almost anything without having to use HTML code – whether it’s conditional formatting of a block or ensuring emails display correctly in dark mode. This makes it easy to create attractive, high-converting emails quickly, even without technical knowledge.
The segmentation features are also highly detailed, helping us reach exactly the right contacts.
Integrations
We love using standard integrations with platforms like Magento and Ticketcounter. But in principle, we can connect any platform to Maileon (and vice versa). We do this using standard tools or by developing custom integrations with our in-house Development & Technology team.
We also work with the PRDCT integration, which centralises customer data and sends it to Maileon to optimise personalised and data-driven email campaigns. Through PRDCT’s Audience Builder and other apps, detailed customer segments and insights are pushed directly to Maileon.
Our projects
For a client in the leisure industry, we created a welcome flow that perfectly matched their needs: a welcome campaign with a double opt-in (DOI) and a reminder, along with welcome emails tailored to customer preferences. This approach ensured legal compliance and gave better insight into what their customers truly value.
This resulted in a DOI confirmation rate of an impressive 87%, with 23% of those confirmations coming from the DOI reminder email.
