1. Campaign Management

In the category of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to KlickTipp, Maileon is particularly convincing in the area of campaign optimisation. Useful tools such as darkmode optimisation or send time optimisation support in the creation and quality assurance of your newsletters. Through the recommendation engine, RSS-Feeds and the option to create and manage coupons, you can also use personalised content to increase your customer engagement. To improve the user experience of your newsletter subscribers, you can also create your own customised landing pages for your campaigns and host and manage them directly within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays which can be used as inspiration for future campaigns.

2. Marketing Automation

Maileon and KlickTipp provide a flexible automation editor for your marketing automations that allows you to create automations quickly and easily using drag & drop. Maileon goes one step further and allows you to create customised and complex automations with unlimited workflows. In addition, Maileon also gives you the ability to seamlessly integrate app, web push and SMS sendout into your marketing automation to target your customers across channels.

3. Transactions

You can create transactional emails with both Maileon and KlickTipp. Both platforms offer a trigger mailing editor with which you can easily design and send transactional emails. In both systems, you have access to individual placeholders that allow you to personalise transactional emails extensively. In addition, you can use Maileon’s RSS feed function to seamlessly integrate valuable and relevant content from your website into your newsletters.

4. Integrations & APIs

Maileon and KlickTipp impress with a large number of integrations. In the area of customer data platforms and print services, however, only Maileon offers a system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.

5. Privacy, Security & Deliverability

Both systems have a server location in Germany and fulfil all the legal requirements. Through the option of multiple DOI processes and different consent levels, any number of double opt-in mails can also be created in Maileon in order to optimally organise your permission process in just one account. In comparison to KlickTipp, Maileon offers a dedicated deliverability team. For these reasons, Maileon is often chosen by financial service providers, educational institutions, and public authorities.

6. Summary

Maileon’s strength lies in its wide range of powerful features, especially for data protection, campaign management and marketing automation. The platform offers a wide variety of tools that allow you to easily design, organise and send customised newsletters and multi-level automations to maintain and improve customer relationships across channels.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.