1. Campaign Management

In the category of campaign management, both systems offer extensive options for planning, designing, and creating your newsletter campaigns. Compared to CleverReach, Maileon is particularly convincing in the area of campaign optimisation. Useful tools such as darkmode optimisation or send time optimisation support in the creation and quality assurance of your newsletters. Using the recommendation engine and the option to create and manage coupons, you can also use personalised content to increase your customer engagement. To improve the user experience of your newsletter subscribers, you can also create your own customised landing pages for your campaigns and host and manage them directly within Maileon. Furthermore, our event calendar gives you detailed insights into international events and holidays which can be used as inspiration for future campaigns.

2. Marketing Automation

Both email marketing platforms, Maileon and CleverReach, offer you an intuitive automation editor with which you can create your marketing automation workflows quickly and easily using drag & drop. You can also use Maileon to implement customised and complex automations, as Maileon has no limit to the number of workflows. This allows you to define various automation nodes in order to take all eventualities into account for personalised and effective customer communication. Maileon also offers the option of integrating app and web push notifications as well as sending SMS into your marketing automation workflows in order to reach your target group across multiple channels.

3. Transactions

Both systems offer you a trigger email editor that allows you to easily create and send transactional emails such as invoice or order confirmation. Both systems provide you with the option of individual placeholders that allow you to personalise your transactional emails extensively. You can also use the RSS feed function to automatically fill your newsletters with valuable content from your website.

4. Integrations & APIs

Maileon and CleverReach impress with a large number of integrations. In the area of customer data platforms and print services, however, only Maileon offers system integration. Due to Maileon’s extensive API and the ability to exchange data via webhook, businesses with more complex data structures in particular often choose Maileon.

5. Privacy, Security & Deliverability

CleverReach has server locations in both Germany and the EU. In comparison, Maileon has a server location exclusively in Germany and has an ISO 27001 certification. Maileon also guarantees comprehensive aspects of user security. The 2-factor identification ensures maximum security when logging into your Maileon account. Both email marketing solutions have a role system that allows you to create individual user rights for editing and viewing individual sub-areas in Maileon. Through the option of multiple DOI processes, any number of double opt-in mails can also be created in order to optimally organise your permission process in just one account. For these reasons, Maileon is often chosen by financial service providers, educational institutions and public authorities.

6. Summary

With its extensive options and features, Maileon is especially convincing in the areas of campaign management and marketing automation. In particular, the simple and intuitive creation, management and monitoring of newsletters, transactional emails or extensive marketing automation workflows including SMS sendout enable you to set up and develop customised and automated campaigns for an impressive customer journey. In this way, you can offer your target groups a personalised customer communication that is fully tailored to the customer’s needs and interests. In addition, our experienced service colleagues develop and implement appealing and innovative campaigns for your specific processes and strategies.

*The online research was done in february 2024, without guarantee of completeness or up-to-dateness.