Power BI & Maileon: Connect now

Through the Power BI integration via Mandrino, you have the option of synchronising all relevant response data from your newsletter campaigns and marketing automations with your Power BI system automatically and in compliance with the GDPR. In addition to open and click rates, this also includes URL data, email status, bounces and newsletter unsubscriptions. After successful configuration, the Maileon response data is automatically transferred to your Power BI software and synchronised in real time. This means that all metrics are immediately available to you for the creation of individual reports and dashboards in order to analyse and monitor the performance of your email marketing campaigns across channels.

Power BI is a business intelligence tool from Microsoft that enables users to collect data from various sources, analyse it, visualise it and create interactive reports and dashboards. Power BI is aimed at companies of all sizes, data analysts, marketing and sales teams and managers who want to make data-based decisions – even without in-depth IT or programming knowledge.
Another advantage is the ability to analyse data in real time and keep an overview of current developments at any time. Power BI is available both as a desktop version and via the cloud, offering flexible and scalable deployment options.