The challenges facing Koffie Loods

“Even though we already had a strong position in the market, we were looking for ways to strengthen customer loyalty and boost sales. Before we started with Maileon, we faced several challenges.

In the past, we used Mailchimp, but we ran into a lot of things there. The features were limited and the support was not what we expected from it. With Maileon, we do get the support we need. The best part, of course, is that you can track abandoned shopping carts. Previously, I had to manually check the back office in PrestaShop to see who had abandoned their cart. That was a real hassle.

We also needed a system that could automatically remind customers, for example, to reorder coffee or cleaning products for their machines. This kind of automated customer communication was completely lacking before Maileon. What I also really like about Maileon is that you can automate and store content blocks. You can easily put the saved blocks right back in. You can also easily change everything, add images, and multiple content blocks.

And of course, I wanted to reduce the cost of retrieving customers through Google Ads. Google Ads were quite pricey, and I was looking for a more effective way to get customers back to our website.”

Coffee Loods’ email marketing strategy

At Koffie Loods, we not only want to promote our products, but also build strong relationships with our customers. Through well-thought-out campaigns and personalised content, we make sure our customers feel valued and keep coming back.

1. We have one-off promotions on holidays and other special days, such as Father’s Day, King’s Day, Black Friday and more. Then we send all customers an email along the lines of ‘Hey, meet our Costadoro coffee with a one-time 10% discount’.
2. We also do year-long promotions with, for example, ‘two free glasses when spending 45 euros on Costadoro brand coffee’. And also with Pellini ‘order 45 euros worth of Pellini coffee, then Pellini will give you two cups for free’.
3. When people order a trial pack of coffee beans, they automatically get a reminder in four or six weeks’ time, “Hey your coffee beans are running low, try this pack with a one-off 5% discount”.

And of course, we use dynamic blocks in our emails to personalise content based on customers’ brand preferences.

Conclusion

The collaboration between Koffie Loods and Maileon has already led to impressive results, despite not fully exploiting all its features yet. I just think it is a very nice programme, and it works easily and well. With planned improvements and extensions, the future looks bright for Koffie Loods. By making smart use of email marketing software, we are not only strengthening the bond with existing customers, but also reaching new coffee lovers with our passion for quality.

My advice for other businesses considering starting email marketing? Just do it. It’s an investment that will pay for itself. And with the right support, like we get from Maileon, you can really make a difference in your marketing strategy.