optilyz & Maileon: Connect now

Through the integration with optilyz, you have the ability to extend your customer journeys with through personalized direct mail automation to increase customer engagement. Use optilyz and Maileon to highly personalise and fully automate physical letters, postcards and self-mailers with relevant content. In only a few steps, you can create your direct mail campaign in optilyz and then select and activate it in the Maileon tool. The contact’s address is then transferred to optilyz and the print mailing is triggered. This gives you the opportunity to integrate print touchpoints into your omnichannel marketing strategy to increase your conversion rate and reactivate former, valuable customers, e.g. by sending personalised direct mail discounts and vouchers, which can be used on their next purchase.

optilyz is Europe’s leading direct mail automation software. Letters, postcards and self-mailers can be integrated into cross-channel marketing in a data-driven and personalized way thanks to seamless integration into the respective MarTech landscape. Automated direct mail campaigns also enable agile control of the channel. Europe’s most innovative companies and large retailers use optilyz to manage print mailings and digital performance channels. Thanks to the partnership with ClimatePartner, optilyz has been CO2-neutral since January 2021.