Maileon vs Tripolis

It’s not really about finding the best (email) marketing automation software out there, it’s about finding the one that best suits your company and goals.  

That’s why you’ll find the comparison of Maileon vs. Tripolis here. Compare features like marketing automation, privacy, integrations, audience management, reviews, price and more. To help you make the right choice, we’ve listed the main differences in privacy, integrations, contact management, marketing automation, reviews, contract options and costs below.


Maileon is a more innovative platform, for a better price.

Tripolis and Maileon are very comparable in terms of features. Overall, Maileon is a more innovative, and slightly more complete platform. Tripolis has been acquired by the Spotler Group in 2020, and is expected to be phased out as an independent platform. Apart from that, switching from Tripolis to Maileon is beneficial cost-wise. 

Privacy, security & deliverability

Maileon offers slightly more in terms of privacy, security and deliverability.  

Maileon is built according to strict German regulations and goes beyond what is necessary to be AVG or GDPR-proof. For example, it is possible to disable user tracking on an individual level. Financials, educational institutions and governments often choose Maileon for this reason. 

Option to disable user tracking at an individual level
Different consent levels
2-factor identification
Roles and rights adjustable at a detailed level
Dedicated deliverability team
Automatic spam trap detection
Data centres in the EU

Integrations & APIs

Maileon and Tripolis are similar in terms of integrations and API.  

With over 100+ standard integrations, Maileon offers the possibility of a complete and custom MarTech stack, without you having to pay more. Thanks to the extensive API and the possibility to enrich and return data via webhooks, our software is often chosen by companies dealing with certain data complexity. For example, publishers and larger e-commerce players. 

E-commerce systems
App/ Web
REST API and API calls

Contacts & templates

In terms of contacts & templates, Maileon offers more than Tripolis, for example through automatically personalised send-out time (AI). But also through web tracking, a QR/barcode generator, and more. Because of this, many innovative and technological parties choose Maileon for its software. 

A/B Testing
Drip Campaigns
Dynamic Content
Image Library
List Management
Mobile optimised emails
Automatic personalised sending time
Real-time reporting and analytics
Subscriber Management
Template Management
Drag and Drop Email Editor
Responsive design
Template library
HTML editor
AMP for email
QR/Barcode generator
Automatic RSS feeds
Surfing behaviour tracking

Marketing automation   

In terms of marketing automation, Maileon and Tripolis are quite similar There are no major differences between the two platforms.  

Drag and drop marketing automation campaign editor
Unlimited number of workflows
Triggers and filters
Branching workflows Time-based automations
Behaviour-based automations
Lead scoring
Advanced segmentation
Dynamic landing pages / surveys /forms etc


Maileon and Tripolis cannot be compared based on reviews. 

When it comes to reviews by Capterra, one of the leading software comparison sites, Maileon scores an overall score of 4.6 (out of 5), Tripolis doesn’t have any reviews on Capterra yet. 

Contract options

In terms of contract options, Maileon offers more flexibility, like the possibility to not only choose a contract for one or multiple years, but also for shorter periods.



Annual costs 

Maileon has a better price model than Tripolis. 

Based on the calculation example above, Maileon offers more platform, for a better price compared to Tripolis.  

The annual costs do not include the one-off set-up costs. In this calculation example, we assume 10 users, 250,000 contacts, 10 million emails and 5 million API calls per year. Including a connection to Magento and the use of a landing page builder. 

Bjorn van Breeman giving or presenting a demo

Fejlesztenéd a vállalkozásod?

Kérj demót szakembereinktől, hogy teljes képet kaphass a marketing automatizálási platformunkról, amely megfelelhet az ambícióidnak.