{"id":15265,"date":"2026-05-21T09:42:17","date_gmt":"2026-05-21T09:42:17","guid":{"rendered":"https:\/\/maileon.com\/nl\/?page_id=15265"},"modified":"2026-05-26T12:29:26","modified_gmt":"2026-05-26T12:29:26","slug":"van-cdp-plan-naar-cdp-praktijk","status":"publish","type":"page","link":"https:\/\/maileon.com\/nl\/van-cdp-plan-naar-cdp-praktijk\/","title":{"rendered":"Van CDP-plan naar CDP-praktijk"},"content":{"rendered":"\n<div class=\"relative shape-hero-main block-hero-top-curve-sm block-hero-bottom-curve bg-primary bg-no-repeat bg-right-top bg-contain mb-14\">\n    <div\n        class=\"container relative text-primary flex flex-col justify-center items-start px-5 md:px-10 xl:px-40 pt-44 md:pt-64 lg:pt-20 pb-24 lg:pb-20 min-h-[681px] md:min-h-[607px] lg:min-h-[466px] xl:min-h-[656px]\"\n    >\n        <div class=\"flex flex-col w-full md:9\/12 lg:w-7\/12\">\n                            <div class=\"flex flex-col md:flex-row mb-4 space-y-2 md:space-y-0 md:space-x-5\">\n                                            <div class=\"flex flex-row items-center space-x-1.5\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\" class=\"w-5 h-5\">\n                                <path fill-rule=\"evenodd\" d=\"M2.25 12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm13.36-1.814a.75.75 0 1 0-1.22-.872l-3.236 4.53L9.53 12.22a.75.75 0 0 0-1.06 1.06l2.25 2.25a.75.75 0 0 0 1.14-.094l3.75-5.25Z\" clip-rule=\"evenodd\" \/>\n                            <\/svg>\n                            <span>Van Nelle Fabriek<\/span>\n                        <\/div>\n                                            <div class=\"flex flex-row items-center space-x-1.5\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\" class=\"w-5 h-5\">\n                                <path fill-rule=\"evenodd\" d=\"M2.25 12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm13.36-1.814a.75.75 0 1 0-1.22-.872l-3.236 4.53L9.53 12.22a.75.75 0 0 0-1.06 1.06l2.25 2.25a.75.75 0 0 0 1.14-.094l3.75-5.25Z\" clip-rule=\"evenodd\" \/>\n                            <\/svg>\n                            <span>18 juni<\/span>\n                        <\/div>\n                                            <div class=\"flex flex-row items-center space-x-1.5\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\" class=\"w-5 h-5\">\n                                <path fill-rule=\"evenodd\" d=\"M2.25 12c0-5.385 4.365-9.75 9.75-9.75s9.75 4.365 9.75 9.75-4.365 9.75-9.75 9.75S2.25 17.385 2.25 12Zm13.36-1.814a.75.75 0 1 0-1.22-.872l-3.236 4.53L9.53 12.22a.75.75 0 0 0-1.06 1.06l2.25 2.25a.75.75 0 0 0 1.14-.094l3.75-5.25Z\" clip-rule=\"evenodd\" \/>\n                            <\/svg>\n                            <span>14:00 <\/span>\n                        <\/div>\n                                    <\/div>\n            \n                <h1 class=\"heading-1\">\n       Ontdek je beste CDP-use cases in \u00e9\u00e9n middag\n    <\/h1>\n            <div class=\"prose prose-invert text-primary text-lg\">\n                <p><strong>Een praktische sessie over customer data, segmentatie en personalisatie \u2014 inclusief workshop en live demo van Voronai CDP<\/strong><\/p>\n<p>Je customer data zit overal. Campagnes ook. En ergens daartussen verlies je tijd, omzet en overzicht.<\/p>\n<p>In dit live event krijg je een <strong>heldere, praktische uitleg<\/strong> van wat een CDP is, wat het n\u00edet is, en hoe je \u2019m inzet voor segmentatie, activatie en personalisatie \u2014 zonder dat het meteen een IT-project van drie kwartalen wordt.<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                                                    <a href=\"#aanmelden\" target=\"\" class=\"block btn btn-secondary\">\n        Reserveer gratis je plek\n    <\/a>                                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"container px-5 lg:px-10 xl:px-40 py-14 text-primary-500\">\n    <div class=\"text-center\">\n            <\/div>\n\n        <div class=\"\">\n        <div class=\"swiper\" x-ref=\"container\" x-data=\"{swiper: null}\" x-init=\"swiper = new Swiper($refs.container, {\n                    modules: [Pagination],\n                    pagination: {\n                        el: '.swiper-pagination',\n                        clickable: true\n                    },\n                    slidesPerView: 1,\n                    slidesOffsetBefore: 0,\n                    slidesOffsetAfter: 0,\n                    spaceBetween: 24,\n\n                    breakpoints: {\n                        420: {\n                          slidesPerView: 2,\n                          slidesPerGroup: 2,\n                          spaceBetween: 24,\n                        },\n                        640: {\n                          slidesPerView: 3,\n                          slidesPerGroup: 3,\n                          spaceBetween: 24,\n                        },\n                        768: {\n                          slidesPerView: 4,\n                          slidesPerGroup: 4,\n                          spaceBetween: 43,\n                        },\n                        1024: {\n                          slidesPerView: 5,\n                          slidesPerGroup: 5,\n                          spaceBetween: 84,\n                        },\n                    },\n                })\">\n            <div class=\"swiper-wrapper mt-5 mb-12\">\n                                <div class=\"swiper-slide px-4 md:px-0 py-4\" >\n                    <div class=\"h-20 md:m-0 bg-contain bg-center bg-no-repeat\"\n                        style=\"background-image: url('https:\/\/maileon.com\/app\/uploads\/sites\/2\/2026\/04\/white-block.png')\">\n                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide px-4 md:px-0 py-4\" >\n                    <div class=\"h-20 md:m-0 bg-contain bg-center bg-no-repeat\"\n                        style=\"background-image: url('https:\/\/maileon.com\/app\/uploads\/sites\/2\/2026\/04\/logo-colour-large.png')\">\n                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide px-4 md:px-0 py-4\" >\n                    <div class=\"h-20 md:m-0 bg-contain bg-center bg-no-repeat\"\n                        style=\"background-image: url('https:\/\/maileon.com\/app\/uploads\/sites\/2\/2026\/04\/Maileon-Logo-Black.png')\">\n                    <\/div>\n                <\/div>\n                                <div class=\"swiper-slide px-4 md:px-0 py-4\" >\n                    <div class=\"h-20 md:m-0 bg-contain bg-center bg-no-repeat\"\n                        style=\"background-image: url('https:\/\/maileon.com\/app\/uploads\/sites\/2\/2025\/02\/Daylee-logo.png')\">\n                    <\/div>\n                <\/div>\n                            <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n        <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 items-top\">\n        <div class=\"lg:py-4 px-5 lg:px-0\">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                    <h2 id=\"aanmelden\"><\/h2>                <\/p>\n                    <h2 class=\"heading-3 text-black\">\n       Mis het niet: donderdag 18 juni | 14:00 | Van Nelle Fabriek Rotterdam\n    <\/h2>                <div class=\"prose\">\n                    <div data-olk-copy-source=\"MessageBody\">Veel teams proberen klantdata werkbaar te maken met exports, handmatige segmenten, losse tools en omwegen tussen systemen.<\/div>\n<div data-olk-copy-source=\"MessageBody\"><\/div>\n<div>Dat kost elke week tijd. Het vergroot de kans op fouten. En het zorgt ervoor dat goede marketingidee\u00ebn vaak blijven hangen op de vraag:\u00a0<i>\u201cKunnen we deze doelgroep eigenlijk wel maken?\u201d<\/i><\/div>\n<div><\/div>\n<div>Tijdens deze sessie brengen we orde in de begrippen \u00e9n maken we het concreet voor jouw situatie.<\/div>\n<p><strong>Praktische informatie:<\/strong><\/p>\n<p><b data-olk-copy-source=\"MessageBody\">Datum:<\/b>\u00a0donderdag 18 juni<br \/>\n<b>Tijd:<\/b>\u00a014:00 uur<br \/>\n<b>Locatie:<\/b>\u00a0Van Nelle Fabriek, Rotterdam<br \/>\n<b>Host:<\/b>\u00a0Maileon + Daylee Agency<br \/>\n<b>Prijs:<\/b>\u00a0gratis<br \/>\n<b>Plaatsen:<\/b>\u00a0beperkt beschikbaar<\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n        <div class=\"border border-gray-300 rounded-lg p-4\">\n            <div class=\" pb-6 md:pt-6 maileon-gform maileon-gform-light\">\n                <script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_30' >\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; 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Lees meer in onze privacyverklaring<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_30_18'><div class='gchoice gchoice_30_18_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_18.1' type='checkbox'  value='Ik wil graag relevante informatie en updates ontvangen via de mail - je kunt je op elk moment uitschrijven.'  id='choice_30_18_1'   aria-describedby=\"gfield_description_30_18\"\/>\n\t\t\t\t\t\t\t\t<label for='choice_30_18_1' id='label_30_18_1' class='gform-field-label gform-field-label--type-inline'>Ik wil graag relevante informatie en updates ontvangen via de mail &#8211; je kunt je op elk moment uitschrijven.<\/label>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><div class='gfield_description' id='gfield_description_30_18'>We gaan zorgvuldig om met je persoonlijke gegevens. 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cfWrapper ) {\n\t\t\t\t\t\t\treturn;\n\t\t\t\t\t\t}\n\n\t\t\t\t\t\tturnstile.render( '.cf-turnstile' );\n\t\t\t\t\t}, 0 );\n\t\t\t\t});\n\t\t\t}\n\t\t<\/script>\n\t\t            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2><span data-olk-copy-source=\"MessageBody\">Maak van klantdata concrete marketingacties<\/span><\/h2>\n<div data-olk-copy-source=\"MessageBody\">Tijdens deze sessie brengen we orde in de begrippen \u00e9n maken we het concreet voor jouw situatie.<\/div>\n<div>Je leert:<\/div>\n<ul data-end=\"1977\" data-start=\"1692\">\n<li>wat een CDP is \u2014 en vooral ook wat het n\u00edet is;<\/li>\n<li>wanneer een CDP logisch is voor je organisatie;<\/li>\n<li>welke use cases vaak de meeste impact hebben;<\/li>\n<li>hoe je klantdata inzet voor segmentatie, activatie en personalisatie;<\/li>\n<li>hoe je klein en praktisch begint, zonder onnodige complexiteit.<\/li>\n<\/ul>\n<div>En in het workshopgedeelte kijk je actief naar je eigen organisatie: welke kansen liggen er in jouw klantdata, welke segmenten zijn relevant en welke use cases verdienen prioriteit?<\/div>\n<div><\/div>\n<div>\n<h2><b data-olk-copy-source=\"MessageBody\">Voor wie is dit event?<\/b><\/h2>\n<div>Dit event is voor teams die voelen dat er meer uit klantdata te halen is, maar die niet willen verzanden in technische complexiteit.<\/div>\n<ul>\n<li><b>CRM- en lifecycle marketeers<br \/>\n<\/b>Voor marketeers die meer grip willen op segmentatie, personalisatie en retentie \u2014 en klaar zijn met handmatig gedoe, exports en statische doelgroepen.<\/li>\n<li><b>Marketing operations en data-minded marketeers<br \/>\n<\/b>Voor teams die snappen dat data pas waarde krijgt als je die ook kunt activeren in campagnes, journeys en klantcommunicatie.<\/li>\n<li><b>Maileon-gebruikers en marketingteams<br \/>\n<\/b>Voor organisaties die Maileon gebruiken en willen ontdekken hoe ze klantdata slimmer kunnen inzetten voor relevantere campagnes, betere segmenten en meer automatisering.<\/li>\n<li><b>Teams die willen starten met een CDP<br \/>\n<\/b>Voor organisaties die willen weten of een CDP relevant is, waar je begint en welke eerste use cases het meeste opleveren.<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<h2>Wat staat er op het programma?<\/h2>\n<h4>1. CDP 101: wat het is (en wat het niet is)<\/h4>\n<p><strong>Reinold Willemsma \u2014 Daylee Agency<\/strong><\/p>\n<div data-olk-copy-source=\"MessageBody\">We starten met een heldere uitleg van wat een Customer Data Platform is, wanneer je er \u00e9\u00e9n nodig hebt en hoe een CDP verschilt van een CRM, ESP, data warehouse of marketing automation-platform.<\/div>\n<div><\/div>\n<div>Geen buzzwords, maar een praktisch kader waarmee je intern beter kunt uitleggen waarom CDP wel of niet relevant is.<\/div>\n<div><\/div>\n<div><b>Wat je meeneemt:<\/b><\/div>\n<ul data-end=\"4033\" data-start=\"3740\">\n<li>een simpele definitie van CDP die je intern kunt herhalen;<\/li>\n<li>het verschil tussen CDP, CRM, ESP en data warehouse;<\/li>\n<li>wanneer een CDP w\u00e9l logisch is \u2014 en wanneer niet;<\/li>\n<li>waarom \u201cwe hebben data\u201d iets anders is dan \u201cwe kunnen data activeren\u201d;<\/li>\n<li>de meest gemaakte denkfouten rondom customer data.<\/li>\n<\/ul>\n<h5><\/h5>\n<h4><span data-olk-copy-source=\"MessageBody\">2. Workshop: ontdek welke CDP-use cases bij jouw organisatie passen<\/span><\/h4>\n<div><b data-olk-copy-source=\"MessageBody\">Maileon Benelux + Daylee Agency<\/b><\/div>\n<div><\/div>\n<div>Daarna maken we het concreet. In een interactieve workshop vertaal je de mogelijkheden van een CDP naar je eigen organisatie.<\/div>\n<div><\/div>\n<div>Aan de hand van herkenbare scenario\u2019s kijk je welke use cases relevant zijn voor jouw bedrijf. Denk aan lifecycle marketing, retentie, klantwaarde, personalisatie, heractivatie, reporting of slimme segmentatie.<\/div>\n<div>Je hoeft geen uitgewerkt datamodel mee te nemen. Een concrete uitdaging, campagnevraag of klantcase is genoeg.<\/div>\n<div><\/div>\n<div><b>Vragen waar we mee aan de slag gaan:<\/b><\/div>\n<ul data-end=\"4928\" data-start=\"4642\">\n<li>Welke klantdata heb je al beschikbaar?<\/li>\n<li>Welke segmenten zou je willen maken, maar krijg je nu lastig gebouwd?<\/li>\n<li>Waar verlies je nu tijd door handmatig werk?<\/li>\n<li>Welke campagnes kunnen relevanter met betere data?<\/li>\n<li>Welke 2 of 3 CDP-use cases leveren waarschijnlijk het snelst impact op?<\/li>\n<\/ul>\n<div><b>Wat je meeneemt:<\/b><\/div>\n<ul data-end=\"5254\" data-start=\"4952\">\n<li>een scherper beeld van je eigen CDP-kansen;<\/li>\n<li>concrete use cases die passen bij jouw organisatie;<\/li>\n<li>prioriteit in welke segmenten of toepassingen je eerst oppakt;<\/li>\n<li>een praktische checklist om intern verder te gaan;<\/li>\n<li>input om CDP niet als groot IT-project, maar als marketingversneller te benaderen.<\/li>\n<\/ul>\n<h5><\/h5>\n<h4>3. Van segmentatie tot activatie: zo pak je het praktisch aan<\/h4>\n<p><strong>Bjorn \u2014 Maileon Benelux + Reinold Willemsma \u2014 Daylee Agency<\/strong><\/p>\n<div data-olk-copy-source=\"MessageBody\">Hoe ga je van losse klantdata naar bruikbare segmenten? Wat meet je? Hoe voorkom je dat een CDP-traject een implementatiemoeras wordt?<\/div>\n<div>We laten zien hoe je use cases vertaalt naar praktische stappen: data samenbrengen, segmenten bouwen, campagnes activeren en resultaten meten.<\/div>\n<div><b>Wat je meeneemt:<\/b><\/div>\n<ul data-end=\"5984\" data-start=\"5695\">\n<li>voorbeelden van praktische CDP-use cases;<\/li>\n<li>hoe je segmentatie en activatie in \u00e9\u00e9n flow benadert;<\/li>\n<li>hoe je prioriteit aanbrengt in klantgroepen en campagnes;<\/li>\n<li>welke randvoorwaarden je nodig hebt om klein te starten;<\/li>\n<li>hoe je voorkomt dat techniek belangrijker wordt dan marketingwaarde.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>4. Live demo: Voronai AI native CDP in de praktijk<\/h4>\n<div data-olk-copy-source=\"MessageBody\">We sluiten af met een korte live demo van\u00a0<b>Voronai CDP<\/b>.<\/div>\n<div data-olk-copy-source=\"MessageBody\"><\/div>\n<div>Je ziet hoe klantdata, segmentatie, inzichten en activatie samenkomen in de praktijk. Geen lange producttour, maar een concrete blik op hoe theorie actie wordt.<\/div>\n<div><\/div>\n<div>Tijdens de demo is er ruimte om vragen te stellen over je eigen situatie en de use cases die tijdens de workshop naar voren zijn gekomen.<\/div>\n<div><\/div>\n<div><b>Wat je ziet:<\/b><\/div>\n<ul data-end=\"6615\" data-start=\"6425\">\n<li>hoe klantdata samenkomt in \u00e9\u00e9n omgeving;<\/li>\n<li>hoe je segmenten opbouwt;<\/li>\n<li>hoe inzichten vertaald worden naar activatie;<\/li>\n<li>hoe Voronai CDP kan helpen om sneller van idee naar campagne te gaan.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"flex flex-col relative  min-h-[100%] sm:min-h-[86vw] md:min-h-[46vw] xl:min-h-[668px] justify-center items-top \">\n    <div class=\"absolute shape-quote-carousel block-quote-carousel-top-curve block-quote-carousel-bottom-curve left-0 right-0 top-0  min-h-[494px] md:min-h-[444px] xl:min-h-[484px] z-0  bg-no-repeat bg-top bg-[length:100%_auto]\">\n    <\/div>\n    <div class=\"container px-5 md:px-10 xl:px-40 mb-12 z-10 text-secondary\">\n\n        <div class=\"pt-20 md:pt-20 xl:pt-20 pb-2\">\n                    <\/div>\n            <h3 class=\"heading-2\">\n       Spreker\n    <\/h3>\n    <\/div>\n        <div class=\"w-full flex flex-row z-10\">\n\n            <div class=\"swiper swiper-container w-full relative !pb-10 overflow-hidden space-y-10\" x-ref=\"container\" x-data=\"{swiper: null}\" x-init=\"swiper = new Swiper($refs.container, {\n                    modules: [Pagination],\n                    pagination: {\n                        el: '.swiper-pagination',\n                        clickable: true,\n                    },\n                    slidesPerView: 'auto',\n                    spaceBetween: 5,\n                    slidesOffsetBefore: 20,\n                    slidesOffsetAfter: 20,\n                    on: {\n                        init: function(s){\n                            const maxSlides = (window.innerWidth >= 768 ? (window.innerWidth >= 1440 ? 3 : 2) : 1);\n                            if(s.slides.length <= maxSlides){\n                                s.pagination.disable();\n                            } else {\n                                s.pagination.enable();\n                            }\n                        },\n                        resize: function(s){\n                            const maxSlides = (window.innerWidth >= 768 ? (window.innerWidth >= 1440 ? 3 : 2) : 1);\n                            if(s.slides.length <= maxSlides){\n                                s.pagination.disable();\n                            } else {\n                                s.pagination.enable();\n                            }\n                        }\n                    },\n                    breakpoints: {\n                        768: {\n                          slidesPerView: 'auto',\n                          slidesPerGroup: 1,\n                          spaceBetween: 10,\n                          slidesOffsetBefore: function(){ return ((window.innerWidth - 1024) \/ 2) + 160 },\n                          slidesOffsetAfter: function(){ return ((window.innerWidth - 1024) \/ 2) + 160 },\n                        },\n                        1024: {\n                          slidesPerView: 'auto',\n                          slidesPerGroup: 2,\n                          spaceBetween: 10,\n                          slidesOffsetBefore: function(){ return ((window.innerWidth - 1024) \/ 2) + 40  },\n                          slidesOffsetAfter: function(){ return ((window.innerWidth - 1024) \/ 2) + 40  },\n                        },\n                        1280: {\n                          slidesPerView: 'auto',\n                          slidesPerGroup: 3,\n                          spaceBetween: 10,\n                          slidesOffsetBefore: function(){ return  160  },\n                          slidesOffsetAfter: function(){ return  160  },\n                        },\n                        1440: {\n                          slidesPerView: 'auto',\n                          slidesPerGroup: 3,\n                          spaceBetween: 10,\n                          slidesOffsetBefore: function(){ return ((window.innerWidth - 1440) \/ 2) + 160 },\n                          slidesOffsetAfter: function(){ return ((window.innerWidth - 1440) \/ 2) + 160 },\n                        }\n                    },\n                })\">\n\n                <div class=\"swiper-wrapper\">\n                    \n                    \n                    <div\n                        class=\"text-black min-h-[372px] sm:min-h-[356px] xl:min-h-[332px] !w-[calc(100%-40px)] md:!w-[350px] xl:!w-[368px] h-auto swiper-slide  bg-white rounded-2xl p-10 border border-gray-300 shadow-xs mb-5\">\n\n                        <span class=\"h5\">\n                            Bjorn van Breemen                        <\/span>\n\n                        <div class=\"flex flex-col my-4 gap-4\">\n                            <p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13275 aligncenter\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/Bjorn-1-300x300.png\" alt=\"\" width=\"217\" height=\"217\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/Bjorn-1-300x300.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/Bjorn-1-150x150.png 150w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/Bjorn-1.png 400w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/p>\n<p>Bjorn helpt marketingteams om customer data om te zetten in automation die echt draait: minder handwerk, snellere segmentatie en betere activatie. Tijdens dit event laat hij zien hoe je CDP-denken koppelt aan marketing automation, zodat je sneller van inzicht naar actie gaat.<\/p>\n\n                            <div class=\"flex flex-row justify-between\">\n                                <div class=\"text-gray\">\n                                    &#8211;                                 <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                        <div class=\"!mt-auto\">\n                                                    <\/div>\n\n                    <\/div>\n\n                    \n                    <div\n                        class=\"text-black min-h-[372px] sm:min-h-[356px] xl:min-h-[332px] !w-[calc(100%-40px)] md:!w-[350px] xl:!w-[368px] h-auto swiper-slide  bg-white rounded-2xl p-10 border border-gray-300 shadow-xs mb-5\">\n\n                        <span class=\"h5\">\n                            Reinold Willemsma                        <\/span>\n\n                        <div class=\"flex flex-col my-4 gap-4\">\n                            <p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-13542 aligncenter\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2025\/03\/Reinold-Willemsma.png\" alt=\"\" width=\"217\" height=\"217\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2025\/03\/Reinold-Willemsma.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2025\/03\/Reinold-Willemsma-150x150.png 150w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/p>\n<p>Reinold is oprichter van Daylee Agency en helpt teams om CDP\u2019s niet alleen te vullen, maar vooral te laten renderen: van datakoppelingen tot activatie en meetbare impact. In deze sessie maakt hij CDP-keuzes concreet en praktisch, zodat je weet wat je morgen al kunt doen (en wat je beter kunt laten).<\/p>\n\n                            <div class=\"flex flex-row justify-between\">\n                                <div class=\"text-gray\">\n                                    &#8211;                                 <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                        <div class=\"!mt-auto\">\n                                                    <\/div>\n\n                    <\/div>\n\n                    \n                                    <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n\n            <\/div>\n\n        <\/div>\n\n<\/div>\n\n\n<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 mb-8 \">\n                <div class=\" pb-6 md:pt-6\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/van-nelle-1024x640.jpg\" class=\"md:rounded-3xl w-full\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/van-nelle-1024x640.jpg 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/van-nelle-300x188.jpg 300w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/van-nelle-768x480.jpg 768w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/van-nelle-1536x960.jpg 1536w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2024\/12\/van-nelle.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <\/div>\n        <div class=\"lg:py-4 px-5 lg:px-0 lg:order-first\">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                                    <\/p>\n                    <h3 class=\"heading-3 text-black\">\n       Van Nelle Fabriek\n    <\/h3>                <div class=\"prose\">\n                    <p>De Van Nelle Fabriek, een iconisch gebouw in Rotterdam, staat bekend om zijn indrukwekkende architectuur en rijke geschiedenis. Dit voormalige fabriekspand, dat op de UNESCO Werelderfgoedlijst staat, biedt een unieke en inspirerende omgeving voor evenementen.<\/p>\n<p>Bezoekers van de Van Nelle Fabriek kunnen rekenen op uitstekende bereikbaarheid. Het gebouw is goed bereikbaar met zowel de auto als het openbaar vervoer. Er is voldoende parkeergelegenheid beschikbaar, en de nabijgelegen bushalte zorgt voor een goede verbinding met het treinstation Rotterdam Centraal.<\/p>\n                <\/div>\n            <\/div>\n                            <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                                                                            <a href=\"#aanmelden\" target=\"\" class=\"block btn btn-secondary\">\n        Gratis aanmelden\n    <\/a>                                                            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"fixed inset-x-0 bottom-0 z-50 w-full bg-white border-t border-neutral-200 shadow-lg\">\n    <div class=\"container px-5 md:px-10 xl:px-40\">\n        <div class=\"flex flex-col sm:flex-row items-center justify-between gap-4 py-3 md:py-4\">\n\n            <div class=\"flex-1 min-w-0\">\n                                    <div class=\"prose max-w-none prose-sm md:prose-base text-neutral-900 m-0\">\n                        <p>CDP in \u00e9\u00e9n middag: van begrip naar activatie &#8211; 18 juni | Rotterdam<\/p>\n                    <\/div>\n                            <\/div>\n\n                            <div class=\"flex flex-col md:flex-row gap-4\">\n                                                                            <a href=\"#aanmelden\" target=\"\" class=\"block btn btn-secondary\">\n        Gratis aanmelden\n    <\/a>                                                            <\/div>\n            \n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Van CDP-plan naar CDP-praktijk<\/p>\n","protected":false},"author":9,"featured_media":15490,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","footnotes":""},"categories":[],"class_list":["post-15265","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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