{"id":14507,"date":"2026-02-19T10:09:33","date_gmt":"2026-02-19T10:09:33","guid":{"rendered":"https:\/\/maileon.com\/nl\/?page_id=14507"},"modified":"2026-02-19T10:09:54","modified_gmt":"2026-02-19T10:09:54","slug":"bouw-een-re-activatie-campaign","status":"publish","type":"page","link":"https:\/\/maileon.com\/nl\/bouw-een-re-activatie-campaign\/","title":{"rendered":"Build a Re-engagement flow"},"content":{"rendered":"\n<div class=\"relative shape-hero-main block-hero-top-curve-sm block-hero-bottom-curve bg-primary bg-no-repeat bg-right-top bg-contain mb-14\">\n    <div\n        class=\"container relative text-primary flex flex-col justify-center items-start px-5 md:px-10 xl:px-40 pt-44 md:pt-64 lg:pt-20 pb-24 lg:pb-20 min-h-[681px] md:min-h-[607px] lg:min-h-[466px] xl:min-h-[656px]\"\n    >\n        <div class=\"flex flex-col w-full md:9\/12 lg:w-7\/12\">\n            \n                <h1 class=\"heading-1\">\n       Bouw een re-activatie campagne in Maileon\n    <\/h1>\n            <div class=\"prose prose-invert text-primary text-lg\">\n                <p>Wil je inactieve abonnees terugwinnen zonder je verzendreputatie te schaden? Bekijk deze praktische tutorial en leer hoe je een simpele, betrouwbare re-activatie campagne bouwt in Maileon. Van het opschonen van je lijst tot het lanceren van de volledige automatisering flow.<\/p>\n            <\/div>\n        <\/div>\n        <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                    <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 items-top\">\n        <div class=\"lg:py-4 px-5 lg:px-0\">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                                    <\/p>\n                    <h3 class=\"heading-3 text-black\">\n       Meld je aan en creer een re-activatie workflow\n    <\/h3>                <div class=\"prose\">\n                    <p>Een re-activatie campagne is een geautomatiseerde berichtenflow gericht op inactieve contacten. Het doel is simpel: hun aandacht terugwinnen door ze te herinneren aan je waarde, ze een reden te geven om terug te keren, of te bevestigen of ze je mails nog wel willen ontvangen.<\/p>\n<p><strong>In deze video ontdek je:<\/strong><\/p>\n<ul>\n<li><strong>Stap 1:<\/strong> Hoe je je e-maillijst opschoont + een filter of segment maakt voor inactieve contacten.<\/li>\n<li><strong>Stap 2:<\/strong> E-mails bouwen in de Maileon editor.<\/li>\n<li><strong>Stap 3:<\/strong> Een nieuw contactveld aanmaken.<\/li>\n<li><strong>Stap 4:<\/strong> De volledige re-activatie automatisering bouwen in de Maileon automation builder.<\/li>\n<\/ul>\n<p><strong>Vul hier je gegevens in en krijg <span style=\"text-decoration: underline;\">direct<\/span> toegang tot de volledige tutorial.<\/strong><\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n        <div class=\"border border-gray-300 rounded-lg p-4\">\n            <div class=\" pb-6 md:pt-6 maileon-gform 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We gaan zorgvuldig om met je persoonlijke gegevens. Lees meer in onze privacyverklaring<\/label><input type='hidden' name='input_12.2' value='Ik wil graag relevante informatie en updates ontvangen via de mail \u2013 je kunt je op elk moment uitschrijven. We gaan zorgvuldig om met je persoonlijke gegevens. 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abonnees en benut onontdekt potentieel.<br \/>\n\u2705 <strong>Bescherm je afleverbaarheid<\/strong> \u2013 focus op actieve contacten en voorkom dat inactieve adressen een blok aan je been worden.<br \/>\n\u2705 <strong>Verbeter segmentatie &amp; datakwaliteit<\/strong> \u2013 ontdek wie er nog echt ge\u00efnteresseerd is en wie niet.<\/p>\n<p>&nbsp;<\/p>\n<h3>Voor wie is dit?<\/h3>\n<p>Deze tutorial is perfect voor:<\/p>\n<ul>\n<li><strong>E-mailmarketeers<\/strong> die hun verzendreputatie willen beschermen en hun engagement-ratio\u2019s willen verhogen.<\/li>\n<li><strong>Marketing automation specialisten<\/strong> die met Maileon werken.<\/li>\n<li><strong>CRM-teams<\/strong> die op zoek zijn naar een herhaalbare workflow om de kwaliteit van hun database hoog te houden.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container md:py-14 pb-14 px-0\">\n    <div class=\"pb-3 xl:text-center\">\n        <div class=\"px-5 lg:px-10 xl:px-40 mb-4\">\n                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xl:px-40 mx-auto text-gray\">\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Build a Re-engagement flow<\/p>\n","protected":false},"author":9,"featured_media":14508,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","footnotes":""},"categories":[],"class_list":["post-14507","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build a 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