{"id":8911,"date":"2022-12-08T16:04:54","date_gmt":"2022-12-08T16:04:54","guid":{"rendered":"https:\/\/maileon.com\/?post_type=integrations&#038;p=8911"},"modified":"2023-03-15T16:18:02","modified_gmt":"2023-03-15T16:18:02","slug":"google-tag-manager","status":"publish","type":"integrations","link":"https:\/\/maileon.com\/nl\/integraties\/google-tag-manager\/","title":{"rendered":"Integrations: Google Tag Manager"},"content":{"rendered":"<div\n    class=\"shape-hero-white block-hero-top-curve-sm bg-[length:auto_100%] bg-white bg-right-top lg:bg-right-top bg-no-repeat relative mb-14\">\n    <div class=\"container text-black flex flex-col justify-center items-start px-5 md:px-10 xl:px-40 pt-20\">\n        <div class=\"flex flex-col w-full md:w-2\/3 lg:w-1\/2\">\n            <div class=\"flex flex-col w-full\">\n                \n                    <h1 class=\"heading-1\">\n       Google Tag Manager &amp; Maileon: Koppel nu\n    <\/h1>\n                <div class=\"prose text-lg\">\n                    <p>Verbind de Google Tag Manager met Maileons e-mailmarketingoplossing in slechts enkele eenvoudige stappen en profiteer van conversietracking voor jouw marketingcampagnes. Vergelijk de prestaties van de campagnes en verkrijg krachtige inzichten om je marketingstrategie te verfijnen.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                                        <a href=\"https:\/\/maileon.com\/nl\/contact\/\" target=\"\" class=\"block btn btn-secondary\">\n        Koppel direct\n    <\/a>                                        <a href=\"https:\/\/maileon.com\/nl\/demo\/\" target=\"\" class=\"block btn btn-dark\">\n        Probeer Maileon\n    <\/a>                            <\/div>\n                    <\/div>\n<\/div>\n\n\n<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 mb-8 \">\n                <div class=\" pb-6 md:pt-6\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/12\/logos-for-integration-2-1024x683.png\" class=\"md:rounded-3xl w-full\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/12\/logos-for-integration-2-1024x683.png 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/12\/logos-for-integration-2-300x200.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/12\/logos-for-integration-2-768x512.png 768w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/12\/logos-for-integration-2-1536x1024.png 1536w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/12\/logos-for-integration-2-2048x1366.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <\/div>\n        <div class=\"lg:py-4 px-5 lg:px-0 lg:order-first\">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                                    <\/p>\n                    <h2 class=\"heading-3 text-black\">\n       Over Google Tag Manager\n    <\/h2>                <div class=\"prose\">\n                    <p>Google Tag Manager is een tag management systeem (TMS) waarmee tracking codes en tags in websites of in mobiele apps kunnen worden ge\u00efmplementeerd en bijgewerkt.<\/p>\n<p>Een groot voordeel is dat de interface zeer duidelijk en gemakkelijk te begrijpen is. Dit maakt een intu\u00eftieve en gebruiksvriendelijke bediening zonder programmeerkennis mogelijk. De aangemaakte tags in Google Tag Manager kunnen worden gebruikt voor bijvoorbeeld conversietracking, website analytics en retargeting.<\/p>\n<p>Trackingcodes en tags worden centraal opgeslagen en beheerd. Hierdoor kunnen aanpassingen op korte termijn eenvoudig en snel worden doorgevoerd. Bovendien heeft Google Tag Manager een foutcontrolefunctie voor zowel reeds aangemaakte als nieuwe tags om een accurate data verzameling te garanderen.<\/p>\n                <\/div>\n            <\/div>\n                            <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                                                                            <a href=\"https:\/\/marketingplatform.google.com\/intl\/en_uk\/about\/tag-manager\/\" target=\"_blank\" class=\"block btn btn-secondary\">\n        Lees meer over Google Tag Manager \n    <\/a>                                                            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2>Maileon en de Google Tag Manager<\/h2>\n<p>Met de integratie van Google Tag Manager kun je jouw gegenereerde conversies, inclusief winkelwagenwaarden en automatisch overdragen registreren in Maileon. Hierdoor kan je de conversiepercentages en prestaties van jouw campagnes rechtstreeks in de Maileon-account vergelijken. Daarnaast krijg je krachtige inzichten om de doelgroepspecifieke e-mails en geautomatiseerde campagnes te verfijnen. Bovendien biedt Maileon innovatieve functies en tools, samen met optimale levering door Duitse servers en onze CSA-certificering.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>Waarom integreren?<\/h2>\n<p>Deze integratie verzamelt automatisch alle conversies die door marketingcampagnes worden gegenereerd en stuurt ze samen met de winkelwagenwaarden naar Maileon. Zo kun je onmiddellijk de prestaties van jouw campagnes meten.<\/p>\n<p>Doordat de conversies centraal in Maileon worden geregistreerd, kun je in een paar stappen de prestaties van de campagnes vergelijken en de e-mailmarketingactiviteiten optimaliseren.<\/p>\n<p>Met Maileon kun je ook conversiedata als filter gebruiken om gepersonaliseerde aanbiedingen en vouchers naar de klanten te sturen via campagnes of geautomatiseerde marketing. Het is de slimme, effectieve manier om de klantrelatie te stimuleren en conversie te optimaliseren.<\/p>\n<p>&nbsp;<\/p>\n<h2>Voordelen voor gebruikers van Google Tag Manager<\/h2>\n<ul>\n<li>Eenvoudige configuratie en synchronisatie<\/li>\n<li>Duidelijke evaluatie van de e-mailmarketingprestaties<\/li>\n<li>Intelligente segmentatie om volledig in te spelen op verschillende doelgroepen<\/li>\n<li>Gepersonaliseerde aanbiedingen en vouchers voor klanten op basis van data inzichten<\/li>\n<li>Optimale leverbaarheid door CSA-certificering en servers in Europa<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-4 lg:py-14 px-0 \">\n    <div class=\" px-5 lg:px-10 xl:px-40 pb-3\">\n        <p class=\"text-gray-400 mx-0\">\n                    <\/p>\n        <div class=\"text-black mx-0 mb-8 lg:w-1\/2\">\n                    <\/div>\n        <div class=\"mb-10\">\n                    <\/div>\n        <div class=\"grid gap-4 xl:grid-cols-3\">\n                 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                \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"absolute top-0 right-0 h-full hidden sm:block xl:hidden\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" viewBox=\"0 0 16 149\" preserveAspectRatio=\"none\" class=\"h-full fill-primary\" >\n                            <path\n                                d=\"M10.3979 149H16V0.0169067H6.62933C6.62933 0.0169067 2.16478 -1.98288 0.21256 37.5126C-1.73966 77.0082 10.3979 149 10.3979 149Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"basis-2\/3 flex flex-col px-10 py-6 space-y-2 text-primary\">\n                    <span class=\"heading-4\">\n                        Meer integraties                    <\/span>\n                    <p class=\"\">\n                        Ontdek alle integraties waarmee je Maileon koppelt.                     <\/p>\n                    <div class=\"!mt-auto block text-right\">\n                            <svg \n        xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 ml-auto fill-secondary translate-x-0 group-hover:translate-x-2 transition-transform duration-500\" viewBox=\"0 0 20 20\"\n    >\n        <use xlink:href=\"#right-arrow\"><\/use>\n        <defs>\n            <path \n                id=\"right-arrow\" \n                fill-rule=\"evenodd\"\n                d=\"M10.293 3.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L14.586 11H3a1 1 0 110-2h11.586l-4.293-4.293a1 1 0 010-1.414z\"\n                clip-rule=\"evenodd\" \n            \/>\n        <\/defs>\n    <\/svg>                    <\/div>\n                <\/div>\n            <\/a>\n                        <a\n                class=\"group flex flex-col sm:flex-row xl:flex-col rounded-3xl border border-slate-900\/30 space-y-2 bg-primary relative overflow-hidden\"\n                href=\"https:\/\/maileon.com\/nl\/platform\/features\/\"\n                aria-label=\"Features: Overview\"\n                target=\"\"\n            >\n                <div class=\"relative basis-1\/3\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/09\/BEELD31_Maileon_20220728_016_WEB.jpg\" class=\"sm:h-36 xl:h-auto min-w-full min-h-full object-cover\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/09\/BEELD31_Maileon_20220728_016_WEB.jpg 2000w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/09\/BEELD31_Maileon_20220728_016_WEB-300x200.jpg 300w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/09\/BEELD31_Maileon_20220728_016_WEB-1024x682.jpg 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/09\/BEELD31_Maileon_20220728_016_WEB-768x512.jpg 768w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/09\/BEELD31_Maileon_20220728_016_WEB-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>                    <div class=\"absolute -bottom-px w-full block sm:hidden xl:block\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 368 16\" preserveAspectRatio=\"none\" class=\"fill-primary\" >\n                            <path\n                                d=\"M368 10.3979L368 16L0.0417487 16L0.0417483 6.62934C0.0417483 6.62934 -4.89728 2.1648 92.6487 0.212572C190.195 -1.73965 368 10.3979 368 10.3979Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"absolute top-0 right-0 h-full hidden sm:block xl:hidden\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" viewBox=\"0 0 16 149\" preserveAspectRatio=\"none\" class=\"h-full fill-primary\" >\n                            <path\n                                d=\"M10.3979 149H16V0.0169067H6.62933C6.62933 0.0169067 2.16478 -1.98288 0.21256 37.5126C-1.73966 77.0082 10.3979 149 10.3979 149Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"basis-2\/3 flex flex-col px-10 py-6 space-y-2 text-primary\">\n                    <span class=\"heading-4\">\n                        Features                    <\/span>\n                    <p class=\"\">\n                        Krijg een beeld van de features &#038; software van Maileon.                    <\/p>\n                    <div class=\"!mt-auto block text-right\">\n                            <svg \n        xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 ml-auto fill-secondary translate-x-0 group-hover:translate-x-2 transition-transform duration-500\" viewBox=\"0 0 20 20\"\n    >\n        <use xlink:href=\"#right-arrow\"><\/use>\n        <defs>\n            <path \n                id=\"right-arrow\" \n                fill-rule=\"evenodd\"\n                d=\"M10.293 3.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L14.586 11H3a1 1 0 110-2h11.586l-4.293-4.293a1 1 0 010-1.414z\"\n                clip-rule=\"evenodd\" \n            \/>\n        <\/defs>\n    <\/svg>                    <\/div>\n                <\/div>\n            <\/a>\n                        <a\n                class=\"group flex flex-col sm:flex-row xl:flex-col rounded-3xl border border-slate-900\/30 space-y-2 bg-primary relative overflow-hidden\"\n                href=\"https:\/\/maileon.com\/nl\/vergelijk-marketing-automation-software\/\"\n                aria-label=\"Vergelijk marketing automation software\"\n                target=\"\"\n            >\n                <div class=\"relative basis-1\/3\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/10\/marilia-castelli-jX_7oDSo9_w-unsplash-1.jpg\" class=\"sm:h-36 xl:h-auto min-w-full min-h-full object-cover\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/10\/marilia-castelli-jX_7oDSo9_w-unsplash-1.jpg 1920w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/10\/marilia-castelli-jX_7oDSo9_w-unsplash-1-300x200.jpg 300w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/10\/marilia-castelli-jX_7oDSo9_w-unsplash-1-1024x683.jpg 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/10\/marilia-castelli-jX_7oDSo9_w-unsplash-1-768x512.jpg 768w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/10\/marilia-castelli-jX_7oDSo9_w-unsplash-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                    <div class=\"absolute -bottom-px w-full block sm:hidden xl:block\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 368 16\" preserveAspectRatio=\"none\" class=\"fill-primary\" >\n                            <path\n                                d=\"M368 10.3979L368 16L0.0417487 16L0.0417483 6.62934C0.0417483 6.62934 -4.89728 2.1648 92.6487 0.212572C190.195 -1.73965 368 10.3979 368 10.3979Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"absolute top-0 right-0 h-full hidden sm:block xl:hidden\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" viewBox=\"0 0 16 149\" preserveAspectRatio=\"none\" class=\"h-full fill-primary\" >\n                            <path\n                                d=\"M10.3979 149H16V0.0169067H6.62933C6.62933 0.0169067 2.16478 -1.98288 0.21256 37.5126C-1.73966 77.0082 10.3979 149 10.3979 149Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"basis-2\/3 flex flex-col px-10 py-6 space-y-2 text-primary\">\n                    <span class=\"heading-4\">\n                        Vergelijkingen                    <\/span>\n                    <p class=\"\">\n                        Vergelijk en vind de juiste software voor jouw bedrijf.                    <\/p>\n                    <div class=\"!mt-auto block text-right\">\n                            <svg \n        xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 ml-auto fill-secondary translate-x-0 group-hover:translate-x-2 transition-transform duration-500\" viewBox=\"0 0 20 20\"\n    >\n        <use xlink:href=\"#right-arrow\"><\/use>\n        <defs>\n            <path \n                id=\"right-arrow\" \n                fill-rule=\"evenodd\"\n                d=\"M10.293 3.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L14.586 11H3a1 1 0 110-2h11.586l-4.293-4.293a1 1 0 010-1.414z\"\n                clip-rule=\"evenodd\" \n            \/>\n        <\/defs>\n    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https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-1536x1025.jpg 1536w, https:\/\/maileon.com\/app\/uploads\/sites\/2\/2022\/09\/BEELD31_Maileon_20220728_011_WEB.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <div class=\"absolute bottom-0 w-full block lg:hidden\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 768 100\" class=\"fill-primary\">\n                <path\n                    d=\"M 1221,1000 H -63 c 0,0 6e-4,-745.425 0,-559.546 281.767,-44.575 673.208,42.792 843.517,65.08 170.308,22.288 359.343,4.457 440.483,-45.467 z\"\n                    id=\"path42\" clip-path=\"url(#clipPath289)\" transform=\"translate(0,-420.2691)\"\n                \/>\n            <\/svg>\n        <\/div>\n    <\/div>\n    <div class=\"shape-hero-cta bg-primary lg:bg-transparent bg-cover bg-left bg-no-repeat relative pb-20 md:pb-0 after:shape-hero-cta-bottom after:absolute after:top-0 after:bottom-0 after:bg-no-repeat after:bg-bottom after:bg-contain after:w-full after:pointer-events-none\">\n        <div class=\"container text-primary flex flex-col justify-center items-start px-5 md:px-10 xl:px-40 pt-8 lg:pt-20 pb-16 md:pb-32 lg:pb-20 lg:min-h-[429px] xl:min-h-[603px]\">\n            <div class=\"flex flex-col w-full lg:w-7\/12\">\n                \n                    <h3 class=\"heading-1\">\n       Kom in gesprek!\n    <\/h3>\n                <div class=\"prose prose-invert text-primary text-lg\">\n                    <p>Of je nou op zoek bent naar een nieuw platform, een partnerschap, of gewoon eens een kop koffie wilt doen: we horen graag van je.<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                                                                <a href=\"https:\/\/maileon.com\/nl\/contact\/\" target=\"\" class=\"block btn btn-secondary\">\n        Kom in gesprek\n    <\/a>                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Connect the Google Tag Manager with Maileon\u2019s email marketing solution in just a few easy steps and benefit from cross-system conversion tracking for your marketing campaigns. Compare your campaigns\u2019 performance and gain powerful insights to fine-tune your marketing strategy.<\/p>\n","protected":false},"featured_media":0,"template":"","integration_type":[23],"class_list":["post-8911","integrations","type-integrations","status-publish","hentry","integration_type-analytics-tracking"],"acf":{"summary":"Verbind de Google Tag Manager met Maileons e-mailmarketingoplossing in slechts enkele eenvoudige stappen en profiteer van systeem overschrijdende conversietracking voor jouw marketingcampagnes. Vergelijk de prestaties van de campagnes en verkrijg krachtige inzichten om je marketingstrategie te verfijnen.","icon":7651},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integrations: Google Tag Manager - Maileon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maileon.com\/nl\/integraties\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrations: Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"Connect the Google Tag Manager with Maileon\u2019s email marketing solution in just a few easy steps and benefit from cross-system conversion tracking for your marketing campaigns. 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