{"id":8355,"date":"2022-12-06T14:22:00","date_gmt":"2022-12-06T14:22:00","guid":{"rendered":"https:\/\/maileon.com\/?page_id=8355"},"modified":"2022-12-29T15:14:01","modified_gmt":"2022-12-29T15:14:01","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/maileon.com\/it\/platform\/features\/segmentation\/","title":{"rendered":"Segmentation: reach the right people"},"content":{"rendered":"\n
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\n Easy segmentation for optimal engagement\n <\/h1>\n
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Don’t just aim for good open and click rates, and hope for the best. Send the right people the right content, and proactively optimise your marketing results.<\/p>\n <\/div>\n <\/div>\n

\n \n Get a demo\n <\/a> \n Or compare platforms\n <\/a> <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Reach the right people\u00a0<\/strong><\/h2>\n

Segmentation is a powerful way to get the right content to the right people. When you segment your audience, you\u2019re dividing your target list into smaller groups based on demographics, interests or activity. Allowing you to deliver personalised content to your database, which in turn leads to increased engagement and conversion rates.<\/p>\n

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\n \"Employee <\/div>\n
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\n Re-engage inactive subscribers\n <\/h2>
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Start re-engaging inactive subscribers and customers by offering them personalised offers, discounts or promotions. Send quizzes, interactive e-mails or sweepstakes they can participate in.<\/p>\n

Offer them a clear call to action, make it fun and inviting, and before you know it you’ve won back the attention of valuable contacts.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"maileon <\/div>\n
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\n Complex segmentation made simple, with Maileon\n <\/h2>
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Maileon software enables deep and complex segmentation in a simple, user-friendly way. Marketers can apply complex database filters without specific knowledge of SQL. Filters can be applied in different ways, tailored to your needs. Segmentation does not only work for e-mail addressee lists but also dynamic content, custom or comparative reports or exports.<\/p>\n <\/div>\n <\/div>\n

\n \n Compare platforms\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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\n \"analytics <\/div>\n
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\n Improved deliverability and engagement\n <\/h2>
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Segmentation is a useful tool to improve deliverability. As spam filters consider subscriber engagement when filtering out emails, separating your regulars from the (potential) inactive audience will improve deliverability overall. Segmenting by demographics, buyer behaviour or online activity helps to focus the content for specific audiences.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"Bjorn
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\n Fai crescere profitti e vendite in Azienda\n <\/h2>\n
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Prenota subito una demo<\/strong> con il nostro team di specialisti senza alcun impegno! Scoprirai come sia possibile, con la marketing automation di Maileon<\/strong>, ottenere risultati straordinari oltre ogni inimmaginabile ambizione! Cosa aspetti? E’ gratis!<\/span><\/span><\/p>\n <\/div>\n <\/div>\n

\n \n Prenota una demo\n <\/a> \n Richiedi informazioni\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Target your customer base through easy and smart segmentation. <\/p>\n","protected":false},"author":7,"featured_media":1448,"parent":1404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"class_list":["post-8355","page","type-page","status-publish","has-post-thumbnail","hentry","category-features-product"],"acf":[],"yoast_head":"\nEasy segmentation for optimal engagement | Maileon<\/title>\n<meta name=\"description\" content=\"Send the right people the right content, and proactively optimise your marketing results. 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