{"id":2436,"date":"2022-10-18T14:11:44","date_gmt":"2022-10-18T14:11:44","guid":{"rendered":"https:\/\/maileon.com\/?page_id=2436"},"modified":"2022-12-19T11:33:01","modified_gmt":"2022-12-19T11:33:01","slug":"personalised-dynamic-content","status":"publish","type":"page","link":"https:\/\/maileon.com\/it\/platform\/features\/personalised-dynamic-content\/","title":{"rendered":"Personalised and dynamic content"},"content":{"rendered":"\n
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\n Personalised & dynamic content for effective campaigns\n <\/h1>\n
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Improve open rates and reach your customers with personalised content in Maileon.<\/span><\/p>\n <\/div>\n <\/div>\n

\n \n Get a demo\n <\/a> \n Or compare platforms\n <\/a> <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Improve open rates with personalised content<\/span><\/b>\u00a0<\/span><\/h3>\n

Break through the clutter in your audience\u2019s mailbox, with relevant, individualised content.<\/span>\u00a0<\/span><\/p>\n

By personalising email marketing campaigns to fit the interests of your audience, you can increase open rates and drive revenue. With personalisation, recipients receive emails that are targeted directly to them and contain relevant information, which makes it more likely that the messages will be opened and engaged with.\u00a0<\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Personalisation is key\n <\/h2>
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There are different ways of personalising emails and they can vary in complexity. From using a subscriber\u2019s name in the subject line to dynamic content based on the recipient\u2019s gender, location, buying behaviour or data based on how they engage with your brand. <\/span>\u00a0<\/span><\/p>\n

Taking time to figure out what works for your specific business is essential. Retailers<\/a> communicating with consumers will have very different needs than insurance companies<\/a> doing the same. Yet, for both audiences, personalisation can support retention of the message and create desired engagement and action. <\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Increase relevancy with dynamic content\n <\/h2>
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Applying personalisation doesn\u2019t have to stop at a small snippet of your email or subject line. You can make entire elements or emails completely dynamic with Maileon. <\/span><\/span><\/p>\n

By using dynamic content and elements, you\u2019re making entire offers, messages and more tailored to the recipient. This way the content which is the most relevant and appealing to them is shown, making it more likely for them to make a purchase.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n

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\n Patented technology\n <\/h2>
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In Maileon there are multiple personalisation options, like dynamic text (for example for the subject line), dynamic content on context level (for example not showing the unsubscribe link when shared via social media), personalised images or even personalised sending time. Dynamic content is scalable due to patented technology and based on historical open, click and conversion data. Allowing you to reach your audience and your goals.<\/span><\/span>\u00a0<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Get a demo & grow your business\n <\/h3>\n
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Book a demo with our specialists to get a complete look of the marketing automation platform that can match your ambitions.<\/p>\n

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\n \n Get a demo\n <\/a> \n Or leave a message\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Improve open rates with personalised content.<\/p>\n","protected":false},"author":9,"featured_media":1469,"parent":1404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"class_list":["post-2436","page","type-page","status-publish","has-post-thumbnail","hentry","category-features-product"],"acf":[],"yoast_head":"\nPersonalised & Dynamic content | Maileon<\/title>\n<meta name=\"description\" content=\"Improve open rates and reach your customers with personalised content in Maileon. 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