{"id":8911,"date":"2022-12-08T16:04:54","date_gmt":"2022-12-08T16:04:54","guid":{"rendered":"https:\/\/maileon.com\/?post_type=integrations&p=8911"},"modified":"2023-01-06T11:15:14","modified_gmt":"2023-01-06T11:15:14","slug":"google-tag-manager","status":"publish","type":"integrations","link":"https:\/\/maileon.com\/it\/integrations\/google-tag-manager\/","title":{"rendered":"Integrations: Google Tag Manager"},"content":{"rendered":"\n
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\n Google Tag Manager & Maileon: Connect now\n <\/h1>\n
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Connect the Google Tag Manager with Maileon\u2019s email marketing solution in just a few easy steps and benefit from cross-system conversion tracking for your marketing campaigns. Compare your campaigns\u2019 performance and gain powerful insights to fine-tune your marketing strategy.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n Connect now\n <\/a> \n Try Maileon\n <\/a> <\/div>\n <\/div>\n<\/div>\n\n\n
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\n About Google Tag Manager\n <\/h2>
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Google Tag Manager is a tag management system (TMS) that can be used to implement and update tracking codes and tags in websites or in mobile apps.<\/p>\n

A big advantage is that the interface is very clear and easy to understand. This enables intuitive and user-friendly operation without programming knowledge. The tags created in Google Tag Manager can be used for conversion tracking, website analytics and retargeting, to give a few examples. Since tracking codes and tags are stored and managed centrally, short-term adjustments can be made easily and quickly. Furthermore, Google Tag Manager has an error checking function for tags that have already been created as well as for new tags to ensure accurate data collection.<\/p>\n <\/div>\n <\/div>\n

\n \n Read more on Google Tag Manager\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Maileon & the Google Tag Manager<\/strong><\/h2>\n

The Google Tag Manager integration lets you automatically transfer and record your generated conversions, including shopping cart values, in Maileon. Now, you can compare your campaigns\u2019 conversion rates and performance directly in your Maileon account.<\/p>\n

You\u2019ll gain powerful insights to fine-tune your target group-specific emails and automated campaigns. Plus, Maileon offers innovative features and tools, along with optimal deliverability through German servers and our CSA certification.<\/p>\n

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Why integrate?<\/strong><\/h2>\n

This integration automatically collects all the conversions generated by your marketing campaigns and sends them to Maileon along with the shopping cart values. That way, you can instantly measure your campaigns\u2019 performance.<\/p>\n

With all your conversions centrally recorded in Maileon, you can compare your campaigns\u2019 performance in just a few steps and optimise your email marketing activities going forward.<\/p>\n

Maileon also lets you use conversion data as a filter to send personalised offers and vouchers to your customers through campaigns or automated marketing. It\u2019s the smart, effective way to boost customer loyalty and optimise conversion.<\/p>\n

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Benefits for Google Tag Manager users:<\/strong><\/h3>\n