{"id":10875,"date":"2023-10-16T11:23:52","date_gmt":"2023-10-16T11:23:52","guid":{"rendered":"https:\/\/maileon.com\/hu\/?page_id=10875"},"modified":"2024-11-06T13:37:00","modified_gmt":"2024-11-06T13:37:00","slug":"esettanulmany-portfolio","status":"publish","type":"page","link":"https:\/\/maileon.com\/hu\/partnerships\/esettanulmany-portfolio\/","title":{"rendered":"Esettanulm\u00e1ny: Portfolio"},"content":{"rendered":"\n
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\n Esettanulm\u00e1ny: Portfolio\n <\/h1>\n
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A Portfoli\u00f3 Csoportnak probl\u00e9m\u00e1t jelentett a rendszeres konferenci\u00e1k prom\u00f3ci\u00f3ja \u00e9s a r\u00e9sztvev\u0151k t\u00e1j\u00e9koztat\u00e1sa. A Maileon seg\u00edts\u00e9g\u00e9vel k\u00f6nnyen kezelhet\u0151v\u00e9 tett\u00e9k email k\u00fcld\u0151 rendszer\u00fcket, \u00edgy hat\u00e9konyabban tudj\u00e1k c\u00e9lozni \u00e9s el\u00e9rni k\u00f6z\u00f6ns\u00e9g\u00fcket.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n \n Legy\u00e9l a partner\u00fcnk\n <\/a> \n K\u00e9rj bemutat\u00f3t\n <\/a> <\/div>\n <\/div>\n<\/div>\n\n\n
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\n Esettanulm\u00e1ny: Portfolio <\/p>\n

\n Mi volt a probl\u00e9ma?\n <\/h2>
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A Portfoli\u00f3 Csoport 6 ipar\u00e1gban rendszeres konferenci\u00e1t szervez, amelyeken mintegy 40 000 ember vesz r\u00e9szt, melyek prom\u00f3ci\u00f3ja \u00e9s a r\u00e9sztvev\u0151k folyamatos t\u00e1j\u00e9koztat\u00e1sa kih\u00edv\u00e1st jelent.Valamint az email k\u00fcld\u0151 rendszer\u00fck neh\u00e9zkes volt a kev\u00e9sb\u00e9 k\u00e9pzett munkat\u00e1rsaik sz\u00e1m\u00e1ra.<\/span><\/p>\n <\/div>\n <\/div>\n

\n \n Keress minket\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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\n Esettanulm\u00e1ny: Portfolio <\/p>\n

\n A Megold\u00e1s\n <\/h2>
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A Maileon egyszer\u0171en kezelhet\u0151 \u00e9s testre szabhat\u00f3 email k\u00fcld\u0151 rendszere seg\u00edt a Portfoli\u00f3 Csoportnak c\u00e9lzottan el\u00e9rni a konferenci\u00e1k potenci\u00e1lis r\u00e9sztvev\u0151it. A rendszer j\u00f3l alkalmazkodik a kev\u00e9sb\u00e9 k\u00e9pzett munkat\u00e1rsakhoz is.<\/span><\/p>\n

A Maileon \u00e9s Portfoli\u00f3 Csoport egy\u00fcttm\u0171k\u00f6d\u00e9se hat\u00e9konyabb\u00e1 \u00e9s k\u00f6nnyebb\u00e9 tette a konferenci\u00e1k prom\u00f3ci\u00f3j\u00e1t \u00e9s a r\u00e9sztvev\u0151kkel val\u00f3 kapcsolattart\u00e1st. A testre szabhat\u00f3 megold\u00e1s kulcsfontoss\u00e1g\u00fa a sikeres email marketing kamp\u00e1nyokhoz.<\/span>
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\n \n Fedezd fel a Maileont\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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HOGYAN ESETT A V\u00c1LASZT\u00c1SOTOK A MAILEONRA?<\/span><\/h4>\n

Lassan 8 \u00e9ve m\u00e1r, hogy partenr\u00fcnk a Wanadis Kft. \u00e9s a Maileon szolg\u00e1ltat\u00e1s. 2015 v\u00e9g\u00e9re el\u00e9rt\u00fck a saj\u00e1t fejleszt\u00e9s\u0171 crm \u00e9s lev\u00e9l k\u00fcld\u0151 rendszer\u00fcnk hat\u00e1rait \u00e9s t\u00f6bb ponton is \u00e9rezt\u00fck, hogy itt az ideje v\u00e1ltani a kijel\u00f6lt strat\u00e9giai c\u00e9jaink el\u00e9r\u00e9se \u00e9rdek\u00e9ben. Az akkori nagyobb piaci szerepl\u0151k mindegyik\u00e9vel egyezetett\u00fcnk \u00e9s a Maileon rendszere \u00e9s csapata volt a legrugalmasabb \u00e9s legjobban r\u00e1szabhat\u00f3 a Portfolio.hu m\u0171k\u00f6d\u00e9s\u00e9re. A Portfolio Csoport sz\u00e1mos \u00fczlet\u00e1ga k\u00f6z\u00fcl az egyik f\u0151 vonal a rendezv\u00e9ny -\u00e9s konferencia szervez\u00e9s \u00e9s lebonyol\u00edt\u00e1s. Egy \u00e9vben \u00e1tlagosan 70 esem\u00e9ny\u00fcnk van, ebben klub esem\u00e9nyek, szemin\u00e1riumok, ki\u00e1ll\u00edt\u00e1sok \u00e9s pr\u00e9mium konferenci\u00e1k is vannak, egy \u00e9s t\u00f6bb naposak is, ezek nagy r\u00e9sze Magyarosz\u00e1gon, de a k\u00fclf\u00f6ldi piacon is sz\u00e1mos konferenci\u00e1nk van, B\u00e9csben, Belgr\u00e1dban, Bukarestben, Londonban, Pozsonyban, Pr\u00e1g\u00e1ban, Vars\u00f3ban \u00e9s Z\u00e1gr\u00e1bban. Mindezt 6 f\u0151 ter\u00fcleten: ingatlan, agr\u00e1rium, gazdas\u00e1g, p\u00e9nz\u00fcgy, energetika \u00e9s IT.\u00a0 A rendezv\u00e9ny szervez\u00e9s meghat\u00e1roz\u00f3 szerepl\u0151i vagyunk itthon \u00e9s a r\u00e9gi\u00f3ban is, ehhez a feladathoz kellett egy szintet l\u00e9pn\u00fcnk, \u00e9s egy olyan szolg\u00e1ltat\u00e1st tal\u00e1lnunk, ami kell\u0151en rugalmas volt \u00e9s a lehet\u0151 legjobban testre szabhat\u00f3 a piacon el\u00e9rhet\u0151 term\u00e9kek \u00e9s szolg\u00e1ltat\u00f3k k\u00f6z\u00fcl.<\/span><\/p>\n

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A FENTIEK T\u00dcKR\u00c9BEN MIK VOLTAK A M\u00c9RLEGEL\u00c9SI SZEMPONTJAITOK, MI VOLT A D\u00d6NT\u0150?<\/span><\/h4>\n

A tev\u00e9kenys\u00e9g\u00fcnk \u00e9s a folyamataink kil\u00f3gnak a sorb\u00f3l, – ezt egy\u00e9bk\u00e9nt sokszor megkaptuk m\u00e1r a Wanadis csapat\u00e1t\u00f3l is – olyan \u00e9rtelemben, hogy nem teljesen vagyunk „klasszikus e-commerce” modellbe illeszthet\u0151ek. Ha t\u00e1gabb k\u00e9pet n\u00e9z\u00fcnk \u00e9s a digit\u00e1lis marketinget \u00e9s az online salest t\u00e1mogat\u00f3 rendszereket vizsg\u00e1ljuk akkor mi sokszor szembes\u00fcl\u00fcnk olyan probl\u00e9m\u00e1val, ami a webshop rendszereket haszn\u00e1l\u00f3k ig\u00e9nyeinek \u00e9s c\u00e9ljainak megfelel, mi azomban nem tudjuk a folyamatainkba illeszteni \u0151ket. Ebben a Maileon remek partner volt, sz\u00e1mos olyan egyedi fejleszt\u00e9st val\u00f3s\u00edtottunk meg egy\u00fctt, ami a Maileon csapat\u00e1nak is \u00faj volt \u00e9s csak a Portfolio ig\u00e9nyei alapj\u00e1n hoztak l\u00e9tre teljesen \u00faj kieg\u00e9sz\u00edt\u0151 rendszereket, folyamatt\u00e1mogat\u00f3 digit\u00e1lis eszk\u00f6z\u00f6ket. Sok sok munka \u00e9s rengeteg egyeztet\u00e9s volt ugyan, de nagyon meg\u00e9rte az id\u0151t \u00e9s energi\u00e1t, prosper\u00e1l\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s lett bel\u0151le, ami hat\u00e9konyan monetiz\u00e1lhat\u00f3 \u00e9vek \u00f3ta.<\/span><\/p>\n

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HOGYAN SEG\u00cdTI A MAILEON A PORTFOLIO-T?<\/span><\/h4>\n

A fentebb eml\u00edtett fejleszt\u00e9sek egyik p\u00e9ld\u00e1ul, egy api kapcsolat alap\u00fa just in time lev\u00e9lgener\u00e1l\u00f3 rendszer, amit a mi ig\u00e9nyeink alapj\u00e1n alak\u00edtottunk k\u00f6z\u00f6sen. A Wanadis Kft. r\u00e9gebbi \u00e9s az \u00fajabb koll\u00e9g\u00e1k is rendk\u00edv\u00fcl kreat\u00edvak \u00e9s voltak \u00e9s sokat \u00f6tleteltek, hogyan lehetne sz\u00e1munkra ez a legjobb. Ebben a szolg\u00e1ltat\u00e1sban sz\u00e1mos opci\u00f3 alapj\u00e1n a saj\u00e1t c\u00e9ljainkat n\u00e9zve az adott kamp\u00e1nyra testre szabva tudjuk „\u00f6sszev\u00e1logatni” a lev\u00e9lbe beker\u00fcl\u0151 tartalmakat, ez olyan mint egy pr\u00e9mium v\u00e1logasd magad hamburger. Ez nagy adu\u00e1sz. De egy j\u00f3 hamburgernek csak j\u00f3 alapanygokkal \u00e9rdemes neki\u00e1llni, \u00e9s a Maileon \u00fagy t\u0171nik j\u00f3 termel\u0151 \u00e9s chef egyben.<\/span><\/p>\n

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TUDTOK ID\u0150T, K\u00d6LTS\u00c9GET MEGTAKAR\u00cdTANI \u00c9S BEV\u00c9TELT N\u00d6VELNI A MAILEON-NAL?<\/span><\/h4>\n

Az egyedi fejleszt\u00e9sek nagy seg\u00edts\u00e9get ny\u00fajtanak a mindennapi folyamatainkban, de maga a rendszer \u00e9s a fel\u00fclet is nagyon felhaszn\u00e1l\u00f3bar\u00e1t, j\u00f3l kezelhet\u0151, gyors, nincs f\u00f6l\u00f6slegesen t\u00falbonyol\u00edtva \u00e9s a folyamatos fejleszt\u00e9seknek k\u00f6sz\u00f6nhet\u0151en a UI \u00e9s a UX is nagyon rendben van. Egy \u00faj felhaszn\u00e1l\u00f3, \u00faj koll\u00e9ga is hamar integr\u00e1lhat\u00f3 a rendszerbe, k\u00f6nnyen elsaj\u00e1t\u00edthat\u00f3 mind a rendszer mind a fel\u00fclet m\u0171k\u00f6d\u00e9se. Ha a konverzi\u00f3inkat n\u00e9zz\u00fck akkor hat\u00e1rozottan kijelenthet\u0151, hogy ingadoz\u00e1s mentesen r\u00e9g\u00f3ta j\u00f3 csatorna az email marketing, az adat alap\u00fa gondolkod\u00e1snak \u00e9s m\u0171k\u00f6d\u00e9snek k\u00f6sz\u00f6nhet\u0151en az \u00e1ltalunk haszn\u00e1lt marketingcsatorn\u00e1k k\u00f6z\u00fcl dobog\u00f3s helyen szerepel. K\u00f6lts\u00e9gar\u00e1nyosan maxim\u00e1lisan ROI+ \u00edgy mag\u00e1t\u00f3l \u00e9rtet\u0151d\u0151en er\u0151s bev\u00e9teli forr\u00e1s.<\/span><\/p>\n

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A KOR\u00c1BBAN HASZN\u00c1LT EMAIL K\u00dcLD\u0150 RENDSZEREKHEZ K\u00c9PEST MIK A TAPASZTALATOK A MAILEONNAL?<\/span><\/h4>\n

Mindenkinek mag\u00e1nak kell eld\u00f6ntenie mik az ig\u00e9nyei, mire kell megold\u00e1s \u00e9s milyen szolg\u00e1ltat\u00f3val szeretne egy\u00fctt dolgozni. Fentebb m\u00e1r kit\u00e9rtem a tapasztalainkra, \u00edgy erre a k\u00e9rd\u00e9sre r\u00e1t\u00e9rve, a supportot \u00e9s a Wanadis csapat\u00e1t szeretn\u00e9m kiemelni. Az \u00e9vek alatt sok koll\u00e9g\u00e1val voltam \u00e9n is \u00e9s a csapatom is kapcsolatban T\u0151letek. A Maileon csapata j\u00f3 b\u00e1zis, minim\u00e1lis fluktu\u00e1ci\u00f3 mellett r\u00e9gi oszlopos tagok vannak, ami az \u00fcgyf\u00e9l szempontj\u00e1b\u00f3l fontos dolog, hogy ismerik egym\u00e1st a partnerek ez megb\u00edzhat\u00f3s\u00e1got sz\u00fcl ami eredm\u00e9nyhez vezet. A csapat a szek\u00e9rtelem mellett gyors \u00e9s seg\u00edt\u0151k\u00e9sz, legyen ez emailes kommunik\u00e1ci\u00f3, ticket rendszerben felvitt ig\u00e9ny, vagy telefonos rapid seg\u00edts\u00e9g, minden alakolmmal j\u00f3 tapasztalatunk volt, hat\u00e9konyak, gyorsak, ez sok szolg\u00e1ltat\u00f3r\u00f3l nem elmondhat\u00f3.<\/span><\/p>\n

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KINEK AJ\u00c1NLAN\u00c1D A MAILEON-T?<\/span><\/h4>\n

A Maileont nem csak piacvezet\u0151 e-commerce megold\u00e1sok jellemzik, \u00e9s m\u00e1r r\u00e9g\u00f3ta nem csak az adatalap\u00fa email marketing van N\u00e1luk f\u00f3kuszban hanem teljesk\u00f6r\u0171 kommunik\u00e1ci\u00f3s megold\u00e1sokban is akt\u00edvan jelen vannak, a Portfolio-nak is t\u00f6bb megold\u00e1st adtak. Azoknak is aj\u00e1nlan\u00e1m akik egy profi crm rendszert \u00e9s email marketing eszk\u00f6zt szeretn\u00e9nek haszn\u00e1lni, de azoknak is sz\u00edvesen aj\u00e1nlan\u00e1m, akik ezek mellett szeretn\u00e9nek ig\u00e9nybe venni olyan teljes k\u00f6r\u0171 szolg\u00e1ltat\u00e1st ami a digit\u00e1lis makrketing \u00e9s online sales tev\u00e9kenys\u00e9g\u00fcket b\u00e1rmelyik ponton fejleszteni k\u00edv\u00e1nj\u00e1k, az analitik\u00e1n, a ppc-n, az adatb\u00e1zis\u00e9p\u00edt\u00e9sen \u00e1t.<\/span><\/p>\n

\u00c9s v\u00e9g\u00fcl de nem utols\u00f3 sorban azoknak, akik szeretik ha a szolg\u00e1ltat\u00f3 javasol fejleszt\u00e9seket, felh\u00edvja az \u00fcgyf\u00e9l figyelm\u00e9t a hib\u00e1kra, rendszeres elemz\u00e9seket \u00e9s tan\u00e1csad\u00e1st biztos\u00edt.<\/span><\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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\n Csatlakozz megl\u00e9v\u0151 partnereink t\u00e1bor\u00e1hoz.\n <\/h2> <\/div>\n\n
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\n V\u00e1gjunk bele!\n <\/h2>\n
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Ti\u00e9d az ir\u00e1ny\u00edt\u00e1s, mi pedig alig v\u00e1rjuk, hogy egy\u00fctt v\u00e1gjunk bele ebbe a kalandba! Szeretn\u00e9d megbesz\u00e9lni a partners\u00e9gr\u0151l alkotott elk\u00e9pzel\u00e9sedet, \u00e9s megn\u00e9zni, hogy esetleg \u00f6sszeill\u00fcnk-e? Csak egy szavadba ker\u00fcl!<\/p>\n <\/div>\n <\/div>\n

\n \n Keress minket\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Esettanulm\u00e1ny: Portfolio<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":2641,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"class_list":["post-10875","page","type-page","status-publish","hentry","category-esettanulmanyok"],"acf":[],"yoast_head":"\nAgency Partnerships | Maileon<\/title>\n<meta name=\"description\" content=\"Offer your customers a great marketing automation platform through an agency partnership that keeps you in control. 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