{"id":8997,"date":"2022-12-12T09:57:06","date_gmt":"2022-12-12T09:57:06","guid":{"rendered":"https:\/\/maileon.com\/?post_type=news&#038;p=8997"},"modified":"2025-03-03T14:58:38","modified_gmt":"2025-03-03T14:58:38","slug":"miert-nem-lesznek-kezbesitve-a-hirleveleim","status":"publish","type":"news","link":"https:\/\/maileon.com\/hu\/hirek\/miert-nem-lesznek-kezbesitve-a-hirleveleim\/","title":{"rendered":"Mi\u00e9rt nem lesznek k\u00e9zbes\u00edtve a h\u00edrleveleim?"},"content":{"rendered":"<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 mb-8 \">\n                <div class=\" pb-6 md:pt-6\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/corinne-kutz-tMI2_-r5Nfo-unsplash-1024x683.jpg\" class=\"md:rounded-3xl w-full\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/corinne-kutz-tMI2_-r5Nfo-unsplash-1024x683.jpg 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/corinne-kutz-tMI2_-r5Nfo-unsplash-300x200.jpg 300w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/corinne-kutz-tMI2_-r5Nfo-unsplash-768x512.jpg 768w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/corinne-kutz-tMI2_-r5Nfo-unsplash-1536x1024.jpg 1536w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/corinne-kutz-tMI2_-r5Nfo-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <\/div>\n        <div class=\"lg:py-4 px-5 lg:px-0 lg:order-first\">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                                    <\/p>\n                    <h1 class=\"heading-3 text-black\">\n       \u201cMi\u00e9rt nem lesznek k\u00e9zbes\u00edtve a h\u00edrleveleim?\u201d\n    <\/h1>                <div class=\"prose\">\n                    <p>Megalkothatod a vil\u00e1g legt\u00f6k\u00e9letesebb, legmeggy\u0151z\u0151bb e-mailmarketing kamp\u00e1ny\u00e1t \u2013 de az teljes kudarcot vall, ha senki sem l\u00e1tja.<\/p>\n<p>A kamp\u00e1nyod k\u00e9zbes\u00edthet\u0151s\u00e9ge \u2013 azaz annak es\u00e9lye, hogy el\u00e9rje a megfelel\u0151 k\u00f6z\u00f6ns\u00e9get \u2013 nagym\u00e9rt\u00e9kben f\u00fcgg a <strong>k\u00fcld\u0151i reput\u00e1ci\u00f3<\/strong>dt\u00f3l. Ezt a k\u00fcld\u0151i reput\u00e1ci\u00f3t az internetszolg\u00e1ltat\u00f3k (ISP-k, p\u00e9ld\u00e1ul Gmail, Outlook, Yahoo) hat\u00e1rozz\u00e1k meg a kor\u00e1bbi k\u00fcld\u00e9si szok\u00e1said alapj\u00e1n. Ha a m\u00faltban spamszer\u0171, megt\u00e9veszt\u0151 vagy egyszer\u0171en csak unalmas tartalmat k\u00fcldt\u00e9l, az ISP-k megv\u00e9dik az \u00fcgyfeleiket azzal, hogy cs\u00f6kkentik a k\u00fcld\u0151i h\u00edrnevedet. Ez jelent\u0151sen megnehez\u00edti, hogy el\u00e9rd a be\u00e9rkez\u0151 levelek mapp\u00e1j\u00e1t.<\/p>\n<p>Ha azonban magas sz\u00ednvonal\u00fa, \u00e9rdekes tartalmat k\u00fcldt\u00e9l, amit a c\u00edmzettek szeretnek, a k\u00fcld\u0151i h\u00edrneved emelkedik, \u00e9s minden alkalommal a be\u00e9rkez\u0151 mapp\u00e1ba ker\u00fclnek az e-mailjeid. A k\u00e9zbes\u00edthet\u0151s\u00e9gnek technikai felt\u00e9telei is vannak. A megfelel\u0151 <a href=\"https:\/\/maileon.com\/hu\/platform\/email-marketing-software\/\">h\u00edrlev\u00e9lk\u00fcld\u0151 rendszer<\/a> haszn\u00e1lata n\u00e9lk\u00fcl jelent\u0151sen cs\u00f6kken annak es\u00e9lye, hogy h\u00edrleveleid el\u00e9rj\u00e9k az inboxot.<\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2>Hogyan \u00e9rheted el a megfelel\u0151 k\u00fcld\u0151i repur\u00e1ci\u00f3t?<\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"492\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/Picture1-2.png\" alt=\"\" class=\"wp-image-11215\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/Picture1-2.png 936w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/Picture1-2-300x158.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/Picture1-2-768x404.png 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2>1 &#8211; <strong>L\u00e9gy l\u00e1that\u00f3 (Be seen)<\/strong><\/h2>\n<p>Ha az elk\u00f6telez\u0151d\u00e9si mutat\u00f3id, p\u00e9ld\u00e1ul az \u00e1tkattint\u00e1si ar\u00e1ny (CTR) cs\u00f6kkennek, annak az oka lehet, hogy senki sem l\u00e1tja az e-mailjeidet. Mi\u00e9rt? Ennek az al\u00e1bbi okai lehetnek:<\/p>\n<ul>\n<li><strong>Visszapattan\u00e1si ar\u00e1nyok<\/strong><br \/>\nK\u00e9tf\u00e9le e-mail visszapattan\u00e1s l\u00e9tezik: \u201ekem\u00e9ny\u201d (hard) \u00e9s \u201epuha\u201d (soft). A \u201epuha\u201d visszapattan\u00e1sok miatt \u00e1ltal\u00e1ban nem kell agg\u00f3dni, hacsak nem ism\u00e9tl\u0151dnek rendszeresen. A \u201ekem\u00e9ny\u201d visszapattan\u00e1sok viszont komolyabb probl\u00e9m\u00e1t jelentenek. Ha sok ilyen fordul el\u0151, az internetszolg\u00e1ltat\u00f3k (ISP-k) azt felt\u00e9telezik, hogy nem tartod tiszt\u00e1n a c\u00edmlist\u00e1dat. Ez az, amit az ISP-k kifejezetten nem szeretnek.<\/li>\n<li><strong>Spamjelent\u00e9sek<\/strong><br \/>\nAz internetszolg\u00e1ltat\u00f3k \u00e1ltal\u00e1ban megengednek n\u00e9mi hibahat\u00e1rt. Tudj\u00e1k, hogy n\u00e9h\u00e1ny spamjelent\u00e9s elker\u00fclhetetlen, amikor prom\u00f3ci\u00f3s tartalmat k\u00fcldesz. Azonban, ha t\u00fal sok spamjelent\u00e9st kapsz, az ISP-k haboz\u00e1s n\u00e9lk\u00fcl t\u00f6nkreteszik a k\u00fcld\u0151i h\u00edrnevedet.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-11216 aligncenter\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/Picture2-1-207x300.png\" alt=\"\" width=\"207\" height=\"300\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/Picture2-1-207x300.png 207w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/12\/Picture2-1.png 675w\" sizes=\"auto, (max-width: 207px) 100vw, 207px\" \/><\/li>\n<li><strong>Feketelist\u00e1k<\/strong><br \/>\nT\u00f6bb sz\u00e1z feketelista l\u00e9tezik, de csak n\u00e9h\u00e1ny jelent\u0151s sz\u00e1m\u00edt igaz\u00e1n. Ezek p\u00e9ld\u00e1ul:<\/p>\n<ul>\n<li>CBL (Composite Blocking List)<\/li>\n<li>SBL (Spamhaus Block List)<\/li>\n<li>XBL (Exploits Block List)<\/li>\n<li>Spamcop<\/li>\n<li>PSBL (Passive Spam Block List)<\/li>\n<li>Invaluement<\/li>\n<li>Barracuda<\/li>\n<li>Senderscore<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Olyan eszk\u00f6z\u00f6k, mint az <a href=\"https:\/\/mxtoolbox.com\/\" target=\"_blank\" rel=\"noopener\">MXtoolbox<\/a>, seg\u00edtenek meg\u00e1llap\u00edtani, hogy rajta vagy-e valamelyik relev\u00e1ns feketelist\u00e1n. Ha igen, egyszer\u0171en k\u00fcldj \u00fczenetet a lista tulajdonos\u00e1nak, \u00e9s magyar\u00e1zd el a helyzetet.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2>2 &#8211; <strong>Nyit\u00e1sra \u00f6szt\u00f6nz\u00e9s (Be opened)<\/strong><\/h2>\n<p>Ha a k\u00fcld\u0151i reput\u00e1ci\u00f3ddal minden rendben van, de az elk\u00f6telez\u0151d\u00e9si ar\u00e1nyaid m\u00e9g mindig alacsonyak, ideje elfogadni egy kem\u00e9ny igazs\u00e1got: az \u00fcgyfeleid egyszer\u0171en nem \u00e9rdekl\u0151dnek el\u00e9gg\u00e9 a tartalmad ir\u00e1nt.<\/p>\n<p>Ne agg\u00f3dj \u2013 a legjobbakkal is el\u0151fordul! Ideje optimaliz\u00e1lni:<\/p>\n<p><strong>Szegment\u00e1l\u00e1s \u00e9s automatiz\u00e1l\u00e1s<\/strong><\/p>\n<p>Ha lehetetlen feladatnak t\u0171nik minden \u00fcgyf\u00e9l t\u00e1rgysor\u00e1t szem\u00e9lyre szabni, az az\u00e9rt van, mert k\u00e9zzel val\u00f3ban lehetetlen.<\/p>\n<p>De automatiz\u00e1l\u00e1ssal semmi sem lehetetlen. Csak a megfelel\u0151 adatokat kell a megfelel\u0151 m\u00f3don bemutatni.<\/p>\n<p>Ha rendelkezel adatokkal az \u00fcgyfeleid \u00e9letkor\u00e1r\u00f3l, nev\u00e9r\u0151l, lak\u00f3hely\u00e9r\u0151l, \u00e9rdekl\u0151d\u00e9si k\u00f6reir\u0151l, preferenci\u00e1ir\u00f3l \u00e9s \u00edgy tov\u00e1bb, az automatiz\u00e1l\u00e1s k\u00f6nnyed\u00e9n k\u00e9pes ezeket az adatokat feldolgozni \u00e9s alkalmazni.<\/p>\n<p>Neked csak annyi a dolgod, hogy az \u00fcgyf\u00e9llist\u00e1dat relev\u00e1ns adatpontok alapj\u00e1n szegment\u00e1ld, k\u00e9sz\u00edts sablonokat minden szegmenshez, \u00e9s a t\u00f6bbit b\u00edzd a g\u00e9pekre.<\/p>\n<p>P\u00e9ld\u00e1ul, ha a t\u00e1rgysort a lak\u00f3hely szerint szeretn\u00e9d szem\u00e9lyre szabni, el\u0151sz\u00f6r a list\u00e1dat az \u00fcgyfelek lak\u00f3helye alapj\u00e1n kell sz\u00e9tv\u00e1logatnod. \u00cdgy lehet, hogy lesz egy New York-i \u00e9s egy londoni \u00fcgyf\u00e9lcsoportod.<\/p>\n<p>Ezut\u00e1n k\u00e9sz\u00edten\u00e9l k\u00e9t sablont\u00e1rgysort \u2013 egyet egy New York-i aj\u00e1nlattal, \u00e9s egyet egy londoni aj\u00e1nlattal.<\/p>\n<p>\u00c9s voil\u00e1! Megsz\u00fcletett egy szem\u00e9lyre szabott kamp\u00e1ny!<\/p>\n<p>Az <a href=\"https:\/\/maileon.com\/hu\/platform\/features\/marketing-automation-platform\/\">automatiz\u00e1l\u00e1ssal<\/a> enn\u00e9l sokkal r\u00e9szletesebb \u00e9s \u00f6sszetettebb kamp\u00e1nyokat is l\u00e9trehozhatsz. N\u00e9zd meg, mire k\u00e9pesek a g\u00e9pek a seg\u00edts\u00e9gedre!<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-4 lg:py-14 px-0 xl:px-40\">\n    <div class=\"px-5 lg:px-10 xl:px-40 mx-auto flex flex-row items-start gap-6\">\n        <div>\n            <svg width=\"72\" height=\"64\" viewBox=\"0 0 72 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"max-w-[44px] md:max-w-[54px] xl:max-w-none fill-primary\">\n    <mask id=\"mask0_1061_164681\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"72\" height=\"64\">\n        <path d=\"M18.587 36.2927V17.3659H30.1304V0H22.6957C3.91304 0 0 9.17073 0 21.8537V64H30.1304V36.2927H18.587ZM60.4565 36.2927V17.3659H72V0H64.5652C45.7826 0 41.6739 9.17073 41.6739 21.8537V64H72V36.2927H60.4565Z\" fill=\"#121321\"\/>\n    <\/mask>\n    <g mask=\"url(#mask0_1061_164681)\">\n        <path d=\"M65.5358 -29.2096C64.6239 -26.1399 64.6239 -26.1399 76.7526 -8.0944C88.8817 9.95063 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18.0966 30.4319 18.0966 27.9474 28.6097Z\" \/>\n        <path d=\"M68.2266 -44.5002C66.5639 -33.4329 66.5639 -33.4329 89.0191 -29.8233C111.474 -26.2137 111.474 -26.2137 116.625 -33.3973C121.776 -40.5808 121.776 -40.5808 95.8325 -48.0742C69.8893 -55.5675 69.8899 -55.568 68.2266 -44.5002Z\" \/>\n    <\/g>\n<\/svg>        <\/div>\n        <div>\n            <blockquote class=\"h3 text-black text-2xl md:text-4xl xl:text-5xl pb-5\">\n                <p>Automatiz\u00e1ci\u00f3val semmi sem lehetetlen. Csak megfelel\u0151 adatra van sz\u00fcks\u00e9ged, megfelel\u0151 m\u00f3don prezent\u00e1lva.<\/p>\n<p>&nbsp;<\/p>\n            <\/blockquote>\n            <div class=\"text-gray \">\n                &#8211;             <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2>3 &#8211; <strong>\u00d6szt\u00f6n\u00f6zz elk\u00f6telez\u0151d\u00e9sre (Be engaged with)<\/strong><\/h2>\n<p>Most itt az ideje, hogy ugyanezt megtegy\u00fck az e-mail tartalmaddal is.<\/p>\n<p>Ha az \u00e1tkattint\u00e1si \u00e9s konverzi\u00f3s ar\u00e1nyok tov\u00e1bbra is alacsonyak, tedd fel magadnak a k\u00f6vetkez\u0151 k\u00e9rd\u00e9seket:<\/p>\n<ul>\n<li><strong>Relev\u00e1ns a tartalmam?<\/strong><br \/>\nAz \u00fcgyfelek nem fognak id\u0151t sz\u00e1nni olyan e-mailek elolvas\u00e1s\u00e1ra, amelyek nem kapcsol\u00f3dnak az \u00e9let\u00fckh\u00f6z, sz\u00fcks\u00e9gleteikhez vagy \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00fckh\u00f6z. N\u00e9zz ut\u00e1na, mit akarnak az \u00fcgyfeleid, \u00e9s add meg nekik.<\/li>\n<li><strong>Vonz\u00f3 a sablonom?<\/strong><br \/>\nAz olyan egyszer\u0171 dolgok, mint a sablontervez\u00e9s, \u00f3ri\u00e1si k\u00fcl\u00f6nbs\u00e9get jelenthetnek. A szoros, t\u00f6m\u00f6tt sz\u00f6vegblokkok tasz\u00edt\u00f3ak. A m\u00e1sik v\u00e9glet pedig egy e-mail, amely tele van villog\u00f3 gifekkel \u00e9s k\u00e9pekkel \u2013 ez szint\u00e9n tasz\u00edt\u00f3. Dolgozz ki egy tiszta, \u00e1tl\u00e1that\u00f3 diz\u00e1jnt, amely hat\u00e9konyan k\u00f6zvet\u00edti az \u00fczenetedet an\u00e9lk\u00fcl, hogy t\u00falterheln\u00e9 az \u00fcgyfeleidet.<\/li>\n<li><strong>M\u0171k\u00f6dik az e-mailem mobilon?<\/strong><br \/>\nA mobiloptimaliz\u00e1l\u00e1s elengedhetetlen. Gy\u0151z\u0151dj meg r\u00f3la, hogy az e-mailed ugyanolyan j\u00f3l hozz\u00e1f\u00e9rhet\u0151 egy kis k\u00e9perny\u0151n, 4G-n kereszt\u00fcl, mint egy PC-n, er\u0151s wifi kapcsolaton.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2>4 &#8211; \u00c9rt\u00e9kelj (Be reported)<\/h2>\n<p>Ahogy finomhangolod, t\u00f6k\u00e9letes\u00edted \u00e9s optimaliz\u00e1lod a kamp\u00e1nyaidat, fontos, hogy tudd, mi m\u0171k\u00f6dik \u00e9s mi nem.<\/p>\n<p>Ehhez bele kell \u00e1snod magad az elemz\u00e9seidbe. N\u00e9zd meg az al\u00e1bbi mutat\u00f3kat:<\/p>\n<ul>\n<li><strong>\u00c1tkattint\u00e1si ar\u00e1ny (CTR)<\/strong><br \/>\nHa a c\u00edmzettek nagy sz\u00e1zal\u00e9ka kattint az akci\u00f3gombodra (CTA), az azt jelzi, hogy a tartalmad hat\u00e9kony. Csak \u00edgy tov\u00e1bb!<\/li>\n<li><strong>Leiratkoz\u00e1si ar\u00e1ny<\/strong><br \/>\nA n\u00f6vekv\u0151 leiratkoz\u00e1si ar\u00e1ny nem mindig rossz jel \u2013 de ha egy adott kamp\u00e1ny alatt ugr\u00e1sszer\u0171en n\u0151, \u00e9rdemes figyelni az int\u0151 jelekre.<\/li>\n<li><strong>Panaszok\/spamjelz\u00e9sek<\/strong><br \/>\nHa a c\u00edmzettek spamnek tal\u00e1lj\u00e1k a tartalmadat, az rontja a k\u00fcld\u0151i h\u00edrnevedet. Dolgozz azon, hogy a tartalom relev\u00e1nsabb legyen az \u00fcgyfeleid sz\u00e1m\u00e1ra.<\/li>\n<li><strong>Elk\u00f6telez\u0151d\u00e9si ar\u00e1ny<\/strong><br \/>\nHa az emberek olvass\u00e1k, v\u00e1laszolnak, kattintanak, \u00e9s \u00e1ltal\u00e1ban elk\u00f6telez\u0151dnek az e-mailjeid ir\u00e1nt, az remek jel. Az internetszolg\u00e1ltat\u00f3k (ISP-k) az elk\u00f6telez\u0151d\u00e9st \u00fagy \u00e9rt\u00e9kelik, mint annak bizony\u00edt\u00e9k\u00e1t, hogy a tartalmad \u00e9rt\u00e9kes az \u00fcgyfelek sz\u00e1m\u00e1ra, \u00e9s ennek megfelel\u0151en jav\u00edtj\u00e1k a k\u00fcld\u0151i h\u00edrnevedet.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u00e1ba k\u00fcldsz h\u00edrlevelet, ha az soha nem \u00e9rkezik meg feliratkoz\u00f3d fi\u00f3kj\u00e1ba. Ebben a cikkben megmutatjuk, hogy mik a leggyakoribb okai annak, hogy h\u00edrleveled nem \u00e9l c\u00e9lba.<\/p>\n","protected":false},"featured_media":11207,"template":"","categories":[33],"class_list":["post-8997","news","type-news","status-publish","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mi\u00e9rt nem lesznek k\u00e9zbes\u00edtve a h\u00edrleveleim? - Maileon<\/title>\n<meta name=\"description\" content=\"Hi\u00e1ba k\u00fcldsz h\u00edrlevelet, ha az soha nem \u00e9rkezik meg feliratkoz\u00f3d fi\u00f3kj\u00e1ba. 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