{"id":11198,"date":"2024-12-18T13:52:21","date_gmt":"2024-12-18T13:52:21","guid":{"rendered":"https:\/\/maileon.com\/hu\/?post_type=news&#038;p=11198"},"modified":"2025-01-13T09:07:46","modified_gmt":"2025-01-13T09:07:46","slug":"9-hasznos-kpi-az-e-mail-marketingben","status":"publish","type":"news","link":"https:\/\/maileon.com\/hu\/hirek\/9-hasznos-kpi-az-e-mail-marketingben\/","title":{"rendered":"9 hasznos KPI az E-mail marketingben"},"content":{"rendered":"<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 mb-8 \">\n                <div class=\" pb-6 md:pt-6\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/kpi-email-marketing.jpg\" class=\"md:rounded-3xl w-full\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/kpi-email-marketing.jpg 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/kpi-email-marketing-300x200.jpg 300w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/kpi-email-marketing-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <\/div>\n        <div class=\"lg:py-4 px-5 lg:px-0 lg:order-first\">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                                    <\/p>\n                    <h1 class=\"heading-3 text-black\">\n       9 hasznos KPI az E-mail marketingben\n    <\/h1>                <div class=\"prose\">\n                    <p>Ismerd meg \u00e9s hat\u00e1rozd meg, hogy mely e-mail marketing KPI-k fontosak sz\u00e1modra, \u00e9s hol van m\u00e9g lehet\u0151s\u00e9g a fejl\u0151d\u00e9sre.<\/p>\n<p>Gyorslinkek &#8211;\u00a0 l\u00e9pj tov\u00e1bb a k\u00f6vetkez\u0151 e-mail KPI-khoz:<\/p>\n<ol>\n<li><a href=\"#KPI1\">Megnyit\u00e1si ar\u00e1ny (Open rate)<\/a><\/li>\n<li><a href=\"#KPI2\">Kattint\u00e1s a megnyit\u00e1sokhoz viszony\u00edtva (Click to open rate)<\/a><\/li>\n<li><a href=\"#KPI3\">\u00c1tkattint\u00e1si ar\u00e1ny (Click through rate)<\/a><\/li>\n<li><a href=\"#KPI4\">Konverzi\u00f3s ar\u00e1ny (Conversion rate)<\/a><\/li>\n<li><a href=\"#KPI5\">Visszapattan\u00e1si ar\u00e1ny (Bounce rate)<\/a><\/li>\n<li><a href=\"#KPI6\">Leiratkoz\u00e1si ar\u00e1ny (Unsubscribe rate)<\/a><\/li>\n<li><a href=\"#KPI7\">Tov\u00e1bb\u00edt\u00e1si\/megoszt\u00e1si ar\u00e1ny (Forwarding\/Sharing rate)<\/a><\/li>\n<li><a href=\"#KPI8\">Lista n\u00f6veked\u00e9si ar\u00e1ny (List growth rate)<\/a><\/li>\n<li><a href=\"#KPI9\">\u00c1ltal\u00e1nos megt\u00e9r\u00fcl\u00e9s (ROI)<\/a><\/li>\n<\/ol>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <p>Gyakori tapasztalat, hogy \u00fcgyfeleink azt mondj\u00e1k, t\u00f6bbet szeretn\u00e9nek kihozni az e-mail marketing automatiz\u00e1l\u00e1sb\u00f3l. A leggyakoribb k\u00e9rd\u00e9s, hogy mely e-mail statisztik\u00e1k (KPI-k) mutatj\u00e1k meg legjobban, hogy j\u00f3l csin\u00e1lj\u00e1k-e, illetve hol van lehet\u0151s\u00e9g a fejl\u0151d\u00e9sre.<\/p>\n<h3>E-mail marketing KPI: hat\u00e1rozd meg a c\u00e9lt<\/h3>\n<p>De vajon mire \u00e9rdemes legink\u00e1bb figyelni egy szervezetk\u00e9nt annak \u00e9rdek\u00e9ben, hogy l\u00e1sd, el\u00e9ri-e az <a href=\"https:\/\/maileon.com\/hu\/platform\/features\/marketing-automation-platform\/\">e-mail marketinged<\/a> a k\u00edv\u00e1nt eredm\u00e9nyt? Term\u00e9szetesen egyetlen e-mail kamp\u00e1ny sem ugyanolyan, \u00e9s a legfontosabb, hogy szervezetk\u00e9nt feltegy\u00e9tek magatoknak a k\u00e9rd\u00e9st: mi a c\u00e9lotok az e-mail marketing m\u00f6g\u00f6tt?<\/p>\n<p>M\u00e9g jobb, ha azt k\u00e9rdezitek meg: milyen c\u00e9lokat szeretn\u00e9tek el\u00e9rni az e-mail marketinggel. Ezek k\u00fcl\u00f6nb\u00f6z\u0151 c\u00e9lok lehetnek, p\u00e9ld\u00e1ul:<\/p>\n<ul>\n<li>T\u00f6bb bev\u00e9tel el\u00e9r\u00e9se (\u00e9rt\u00e9kes\u00edt\u00e9s)<\/li>\n<li>\u00dcgyf\u00e9lmegtart\u00e1s<\/li>\n<li>Leadek \u00e1talak\u00edt\u00e1sa \u00fcgyfelekk\u00e9<\/li>\n<li>A kapcsolati lista (leads) n\u00f6vel\u00e9se.<\/li>\n<\/ul>\n<p>Miut\u00e1n szervezetk\u00e9nt meghat\u00e1rozt\u00e1tok, milyen c\u00e9lokat szeretn\u00e9tek el\u00e9rni az e-mail marketing automatiz\u00e1l\u00e1ssal, eld\u00f6nthetitek, hogy mely e-mail marketing KPI-k fontosak a nyomon k\u00f6vet\u00e9shez, \u00e9s hol van m\u00e9g lehet\u0151s\u00e9g a fejl\u0151d\u00e9sre.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h3>Mely e-mail marketing KPI-kat haszn\u00e1ljam?<\/h3>\n<p>Ne ijedj meg, sz\u00e1mos k\u00fcl\u00f6nb\u00f6z\u0151 KPI l\u00e9tezik, amelyeket az e-mail marketing eredm\u00e9nyess\u00e9g\u00e9nek nyomon k\u00f6vet\u00e9s\u00e9re haszn\u00e1lnak. A saj\u00e1t <a href=\"https:\/\/maileon.com\/hu\/platform\/email-marketing-software\/\">h\u00edrlev\u00e9l k\u00fcld\u0151 rendszer\u00fcnkben<\/a> p\u00e9ld\u00e1ul alap\u00e9rtelmezetten t\u00f6bb mint 40 k\u00fcl\u00f6nb\u00f6z\u0151 jelent\u00e9s tal\u00e1lhat\u00f3, amelyekben a leggyakrabban haszn\u00e1lt e-mail KPI-k \u00e1ttekinthet\u0151k. Hogy seg\u00edts\u00fcnk ebben, az al\u00e1bbiakban r\u00f6viden bemutatjuk a 9 leggyakrabban haszn\u00e1lt e-mail marketing statisztik\u00e1t.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2 id=\"KPI1\">1.Megnyit\u00e1si ar\u00e1ny (Open rate)<\/h2>\n<p>A \u201emegnyit\u00e1si ar\u00e1ny\u201d nem jelent m\u00e1st, mint az egyedi kapcsolatok sz\u00e1m\u00e1t, akik megnyitj\u00e1k az e-mailt, osztva a sikeresen k\u00e9zbes\u00edtett e-mailek teljes sz\u00e1m\u00e1val.<\/p>\n<p>A megnyit\u00e1si ar\u00e1ny fontos mutat\u00f3, mivel j\u00f3 jelz\u00e9st ad arr\u00f3l, hogy mennyire vagy relev\u00e1ns a c\u00edmzettjeid sz\u00e1m\u00e1ra. Egy j\u00f3 m\u00f3dszer a megnyit\u00e1si ar\u00e1ny n\u00f6vel\u00e9s\u00e9re az, ha <a href=\"https:\/\/maileon.com\/hu\/platform\/features\/ab-testing\/\">A\/B teszteket<\/a> haszn\u00e1lsz a t\u00e1rgysorban vagy a k\u00fcld\u00e9si id\u0151pontban. Mi azonban azt tapasztaljuk, hogy az automatikusan szem\u00e9lyre szabott k\u00fcld\u00e9si id\u0151pontok nagyobb hat\u00e1ssal vannak az \u00e1tkattint\u00e1si ar\u00e1nyra (6,2%), mint a megnyit\u00e1si ar\u00e1nyra (2,6%).<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2 id=\"KPI2\">2. Kattint\u00e1s a megnyit\u00e1sokhoz viszony\u00edtva (Click to open rate)<\/h2>\n<p>A \u201eclick to open rate\u201d azt mutatja, h\u00e1ny egyedi kapcsolat kattintott egy linkre az e-mailben, osztva azok sz\u00e1m\u00e1val, akik megnyitott\u00e1k az e-mailt.<\/p>\n<p>Ez a mutat\u00f3 azt jelzi, mennyire hat\u00e9kony az \u00fczeneted, az e-mail diz\u00e1jnja \u00e9s tartalma. Mivel ez a statisztika k\u00f6zvetlen betekint\u00e9st ny\u00fajt azokba a kapcsolatokba, akik megnyitott\u00e1k az e-mailed, \u00e9s ezut\u00e1n l\u00e9p\u00e9seket is tettek az \u00fczeneted \u00e9s diz\u00e1jnod alapj\u00e1n, nagyon fontos mutat\u00f3nak tartjuk.<\/p>\n<p>Ezt az e-mail KPI-t \u00fagy n\u00f6velheted, ha szem\u00e9lyre szabott, egy\u00e9rtelm\u0171 \u00e9s t\u00f6m\u00f6r t\u00e1rgysorokat \u00e9s c\u00edmsorokat haszn\u00e1lsz, valamint sok A\/B tesztet alkalmazol. A\/B teszteket v\u00e9gezhetsz a tartalmon, cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 gombokon (CTA-k), elhelyez\u00e9sen \u00e9s sz\u00ednhaszn\u00e1laton is.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-4 lg:py-14 px-0 xl:px-40\">\n    <div class=\"px-5 lg:px-10 xl:px-40 mx-auto flex flex-row items-start gap-6\">\n        <div>\n            <svg width=\"72\" height=\"64\" viewBox=\"0 0 72 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"max-w-[44px] md:max-w-[54px] xl:max-w-none fill-primary\">\n    <mask id=\"mask0_1061_164681\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"72\" height=\"64\">\n        <path d=\"M18.587 36.2927V17.3659H30.1304V0H22.6957C3.91304 0 0 9.17073 0 21.8537V64H30.1304V36.2927H18.587ZM60.4565 36.2927V17.3659H72V0H64.5652C45.7826 0 41.6739 9.17073 41.6739 21.8537V64H72V36.2927H60.4565Z\" fill=\"#121321\"\/>\n    <\/mask>\n    <g mask=\"url(#mask0_1061_164681)\">\n        <path 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id=\"KPI3\">3.\u00c1tkattint\u00e1si ar\u00e1ny (Click through rate &#8211; CTR)<\/h2>\n<p><strong>Mit m\u00e9r?<\/strong> H\u00e1ny c\u00edmzett (%) kattintott egy linkre az e-mailben.<\/p>\n<p><strong>Hogyan m\u00e9rik?<\/strong> (Teljes kattint\u00e1sok sz\u00e1ma\/sikeresen k\u00e9zbes\u00edtett e-mailek sz\u00e1ma) x 100.<\/p>\n<p><strong>Mi\u00e9rt hasznos?<\/strong> A CTR hasonl\u00f3 a CTOR-hoz, de abban k\u00fcl\u00f6nb\u00f6zik, hogy csak az \u00e1tkattint\u00e1sokat mutatja. A CTR akkor hasznos, ha csak arra vagy k\u00edv\u00e1ncsi, hogy h\u00e1ny c\u00edmzett kattintott a linkedre, mivel ez sokat el\u00e1rulhat arr\u00f3l, hogy egyes \u00fcgyfelek mit tal\u00e1lnak \u00e9rdekesnek. Ez seg\u00edt meg\u00e9rteni, hogyan viselkednek a v\u00e1s\u00e1rl\u00f3id.<\/p>\n<p>Ha figyeled, mely linkekre kattintanak a c\u00edmzettjeid, \u00e9rt\u00e9kes betekint\u00e9st nyersz abba, mi kelti fel a figyelm\u00fcket, mi relev\u00e1ns sz\u00e1mukra, \u00e9s mi motiv\u00e1lja \u0151ket arra, hogy p\u00e9nzt k\u00f6ltsenek a term\u00e9kedre vagy szolg\u00e1ltat\u00e1sodra. Az automatikusan szem\u00e9lyre szabott k\u00fcld\u00e9si id\u0151pontok mellett a CTR n\u00f6velhet\u0151 t\u00f6bb link \u00e9s cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 gomb (CTA) hozz\u00e1ad\u00e1s\u00e1val is. Ezeket szem\u00e9lyre szabva \u00e9s tesztelve \u00e9rdemes alkalmazni!<\/p>\n<h3>Mi sz\u00e1m\u00edt j\u00f3 CTR-nek e-mail eset\u00e9n?<\/h3>\n<p>Egy j\u00f3 CTR az ipar\u00e1gt\u00f3l \u00e9s a kamp\u00e1ny c\u00e9lj\u00e1t\u00f3l f\u00fcgg, de \u00e1tlagosan egy j\u00f3 CTR 2% \u00e9s 5% k\u00f6z\u00f6tt van. Ha enn\u00e9l magasabb \u00e9rt\u00e9ket \u00e9rsz el, akkor kiv\u00e1l\u00f3an teljes\u00edtesz. Azonban fontos, hogy az ipar\u00e1gi \u00e1tlagok mellett saj\u00e1t benchmarkokat is kialak\u00edts, \u00e9s folyamatosan jav\u00edtsd az eredm\u00e9nyeidet az id\u0151 m\u00fal\u00e1s\u00e1val. K\u00f6vesd nyomon ezt, hogy tudd, mi a saj\u00e1t c\u00e9lod. Az \u00e1tkattint\u00e1si ar\u00e1ny n\u00f6vel\u00e9s\u00e9ben seg\u00edthet egy\u00a0<a title=\"https:\/\/kiszervezettmarketing.hu\/\" href=\"https:\/\/kiszervezettmarketing.hu\/\" data-auth=\"NotApplicable\" data-linkindex=\"0\">online marketing \u00fcgyn\u00f6ks\u00e9g<\/a>\u00a0is sz\u00e1modra.<\/p>\n<p>De figyelj: csak a CTR alapj\u00e1n nem tudod meg\u00e1llap\u00edtani, hogy a kamp\u00e1ny j\u00f3l teljes\u00edt-e. Fontos r\u00e9sze a teljes k\u00e9pnek, de akkor j\u00e1rsz a legjobban, ha m\u00e1s sz\u00e1mokkal egy\u00fctt elemzed. K\u00fcl\u00f6n\u00f6sen a k\u00f6vetkez\u0151kkel&#8230;<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2 id=\"KPI4\">4.Konverzi\u00f3s ar\u00e1ny (Conversion rate)<\/h2>\n<p><strong>Mit m\u00e9r?<\/strong> Azon c\u00edmzettek sz\u00e1m\u00e1t, akik teljes\u00edtett\u00e9k az e-mail c\u00e9lj\u00e1t. P\u00e9ld\u00e1ul, ha az e-mailed c\u00e9lja egy adott term\u00e9k v\u00e1s\u00e1rl\u00e1s\u00e1nak \u00f6szt\u00f6nz\u00e9se, a konverzi\u00f3s ar\u00e1ny azt mutatja meg, hogy h\u00e1ny c\u00edmzett v\u00e1s\u00e1rolta meg t\u00e9nylegesen a term\u00e9ket.<\/p>\n<p><strong>Hogyan m\u00e9rik?<\/strong> (Konvert\u00e1lt c\u00edmzettek sz\u00e1ma\/sikeresen k\u00e9zbes\u00edtett e-mailek sz\u00e1ma) x 100.<\/p>\n<p><strong>Mi\u00e9rt hasznos?<\/strong> A legt\u00f6bb esetben a konverzi\u00f3s ar\u00e1ny szorosan kapcsol\u00f3dik az \u00e1ltal\u00e1nos kamp\u00e1nyc\u00e9lhoz. Mivel ez a KPI azt jelzi, hogy a kapcsolatok milyen m\u00e9rt\u00e9kben hajtott\u00e1k v\u00e9gre a k\u00edv\u00e1nt cselekv\u00e9st, ez az egyik legfontosabb mutat\u00f3.<\/p>\n<p>A magas konverzi\u00f3s ar\u00e1ny azt jelzi, hogy a kamp\u00e1nyod el\u00e9ri a c\u00e9lj\u00e1t. Az emberek megv\u00e1s\u00e1rolj\u00e1k, amit k\u00edn\u00e1lsz, ami azt jelenti, hogy j\u00f3 \u00faton j\u00e1rsz! A konverzi\u00f3s ar\u00e1ny n\u00f6velhet\u0151 egy\u00e9rtelm\u0171 CTA-k \u00e9s szem\u00e9lyre szabott aj\u00e1nlatok (p\u00e9ld\u00e1ul \u00f6n\u00e1ll\u00f3an tanul\u00f3 algoritmusok haszn\u00e1lat\u00e1val a term\u00e9kaj\u00e1nl\u00e1sokhoz) alkalmaz\u00e1s\u00e1val.<\/p>\n<p>Egy alacsony konverzi\u00f3s ar\u00e1ny viszont nem felt\u00e9tlen\u00fcl a vil\u00e1g v\u00e9ge. Lehet, hogy a kamp\u00e1nyodnak m\u00e9g egy utols\u00f3 akad\u00e1lyt kell lek\u00fczdenie, de ha m\u00e1s statisztik\u00e1k j\u00f3k, akkor val\u00f3sz\u00edn\u0171leg csak n\u00e9h\u00e1ny kisebb v\u00e1ltoztat\u00e1sra van sz\u00fcks\u00e9ged.<\/p>\n<h3>A konverzi\u00f3s ar\u00e1ny jav\u00edt\u00e1sa tesztel\u00e9ssel<\/h3>\n<p>Szeretn\u00e9d jav\u00edtani a konverzi\u00f3s ar\u00e1nyodat? Ne felejts el tesztelni! P\u00e9lda: ha a megnyit\u00e1si ar\u00e1nyod \u00e9s a CTR magas, az azt jelenti, hogy az e-mailed \u2013 legal\u00e1bbis kezdetben \u2013 j\u00f3l fogadott a c\u00edmzettek k\u00f6r\u00e9ben. Ahhoz, hogy seg\u00edtsd \u0151ket az utols\u00f3 l\u00e9p\u00e9s megt\u00e9tel\u00e9ben, ki kell der\u00edtened, mi\u00e9rt nem teszik meg.<\/p>\n<p>Tal\u00e1n az \u0171rlapok t\u00fal bonyolultak, vagy a weboldalad nem optimaliz\u00e1lt mobilra, esetleg a CTA nem el\u00e9g vonz\u00f3. B\u00e1rmi is legyen az ok, n\u00e9h\u00e1ny teszt seg\u00edts\u00e9g\u00e9vel felt\u00e1rhatod a probl\u00e9m\u00e1t, \u00e9s vissza\u00e1ll\u00edthatod a konverzi\u00f3s ar\u00e1nyodat a megfelel\u0151 szintre.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container md:py-14 pb-14 px-0\">\n    <div class=\"pb-3 xl:text-center\">\n        <div class=\"px-5 lg:px-10 xl:px-40 mb-4\">\n                    <\/div>\n        <div class=\"md:px-5 lg:px-10 xl:px-40 mx-auto overflow-hidden\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/email-kpi-1024x682.jpg\" class=\"w-full md:rounded-3xl\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/email-kpi-1024x682.jpg 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/email-kpi-300x200.jpg 300w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/email-kpi-768x512.jpg 768w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/email-kpi-1536x1024.jpg 1536w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2024\/12\/email-kpi-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <\/div>\n        <div class=\"w-full px-5 py-5 md:px-5 lg:px-10 xl:px-40 mx-auto text-gray\">\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2 id=\"KPI5\">5.Visszapattan\u00e1si ar\u00e1ny (Bounce rate)<\/h2>\n<p><strong>Mit m\u00e9r?<\/strong> A k\u00e9zbes\u00edtetlen e-mailek ar\u00e1ny\u00e1t.<\/p>\n<p><strong>Hogyan m\u00e9rik?<\/strong> (Elk\u00fcld\u00f6tt e-mailek teljes sz\u00e1ma\/k\u00e9zbes\u00edtetlen e-mailek sz\u00e1ma) x 100.<\/p>\n<p><strong>Mi\u00e9rt hasznos?<\/strong> K\u00e9tf\u00e9le visszapattan\u00e1s l\u00e9tezik: \u201ekem\u00e9ny\u201d \u00e9s \u201epuha\u201d. A kem\u00e9ny visszapattan\u00e1s azt jelenti, hogy az e-mail \u201etart\u00f3san\u201d nem k\u00e9zbes\u00edthet\u0151. Ez \u00e1ltal\u00e1ban az\u00e9rt van, mert az e-mail c\u00edm nem l\u00e9tezik, vagy deaktiv\u00e1lt\u00e1k. A puha visszapattan\u00e1s egy \u00e1tmeneti probl\u00e9ma. P\u00e9ld\u00e1ul a c\u00edmzett postafi\u00f3kja megtelt, vagy a szerver nem el\u00e9rhet\u0151.<\/p>\n<p>A visszapattan\u00e1si ar\u00e1nyok nem mindig kapcsol\u00f3dnak k\u00f6zvetlen\u00fcl a kamp\u00e1nyc\u00e9lokhoz, de fontosak az e-mailek k\u00e9zbes\u00edt\u00e9si probl\u00e9m\u00e1inak felismer\u00e9s\u00e9hez. Ha p\u00e9ld\u00e1ul sok kem\u00e9ny visszapattan\u00e1sod van, az rontja a k\u00fcld\u0151i h\u00edrnevedet, \u00e9s m\u00e9g a puha visszapattan\u00e1sok is ronthatj\u00e1k azt id\u0151vel.<\/p>\n<p>Gyakran l\u00e1tjuk, hogy egyes e-mail marketing szoftverek t\u00e9vesen feketelist\u00e1ra teszik ezeket a visszapattan\u00e1sokat. Szeretn\u00e9d visszanyerni ezeket az elveszett e-mail c\u00edmeket? V\u00e9gezz egy <a href=\"https:\/\/maileon.com\/hu\/platform\/features\/email-address-checker\/\">emailc\u00edm ellen\u0151rz\u00e9st!<\/a><\/p>\n<p>Az alacsony k\u00fcld\u0151i reput\u00e1ci\u00f3 azt jelenti, hogy az internetszolg\u00e1ltat\u00f3k \u00f3vatosak lesznek az e-mailjeiddel, ami megnehez\u00edti, hogy el\u00e9rd a c\u00edmzettjeidet. Ez\u00e9rt rendszeresen ellen\u0151rizd a visszapattan\u00e1si ar\u00e1nyodat, hogy megbizonyosodj arr\u00f3l, hogy a c\u00edmzettjeid tov\u00e1bbra is megkapj\u00e1k az e-mail kamp\u00e1nyaidat.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2 id=\"KPI6\">6.Leiratkoz\u00e1si ar\u00e1ny (Unsubscribe rate)<\/h2>\n<p><strong>Mit m\u00e9r?<\/strong> Azoknak a szem\u00e9lyeknek a sz\u00e1m\u00e1t, akik egy e-mail vagy kamp\u00e1ny ut\u00e1n leiratkoztak a list\u00e1dr\u00f3l\/h\u00edrleveleidr\u0151l.<\/p>\n<p><strong>Hogyan m\u00e9rik?<\/strong> (A kamp\u00e1ny el\u0151tti lista m\u00e9rete &#8211; a kamp\u00e1ny ut\u00e1ni lista m\u00e9rete.)\/A kamp\u00e1ny el\u0151tti lista m\u00e9rete x 100<\/p>\n<p><strong>Mi\u00e9rt hasznos?<\/strong> A leiratkoz\u00e1si ar\u00e1ny, hasonl\u00f3an a megnyit\u00e1si ar\u00e1nyhoz, t\u00f6bbet mondhat, mint els\u0151re gondoln\u00e1nk. El\u0151sz\u00f6r is, ez nem mindig rossz dolog.<\/p>\n<p>Ha egy el\u0151fizet\u0151 m\u00e1r nem \u00e9rdekelt az e-mailjeidben, az alternat\u00edva a leiratkoz\u00e1s helyett az, hogy spamnek jel\u00f6li azokat, vagy egyszer\u0171en figyelmen k\u00edv\u00fcl hagyja. Mindk\u00e9t opci\u00f3 sokkal nagyobb k\u00e1rt okoz a k\u00fcld\u0151i h\u00edrnevednek, mint egy leiratkoz\u00e1s.<\/p>\n<p>Ha azonban egy bizonyos e-mail vagy kamp\u00e1ny ut\u00e1n nagyobb sz\u00e1m\u00fa leiratkoz\u00e1st tapasztalsz, \u00e9rdemes ezt kivizsg\u00e1lni. Ez jelezheti, hogy megs\u00e9rtetted vagy megb\u00e1ntottad a feliratkoz\u00f3id egy r\u00e9sz\u00e9t, vagy t\u00fal sok e-mailt k\u00fcldt\u00e9l nekik, mint amit elviselnek.<\/p>\n<p>Ez az e-mail KPI emellett j\u00f3 k\u00e9pet ad a kapcsolati list\u00e1d n\u00f6veked\u00e9s\u00e9r\u0151l (vagy zsugorod\u00e1s\u00e1r\u00f3l).<\/p>\n<p><strong>Hogyan cs\u00f6kkenthetem a leiratkoz\u00e1si ar\u00e1nyt?<\/strong><\/p>\n<p>Ha relev\u00e1ns tartalmat \u00e9s magas szint\u0171 szem\u00e9lyre szab\u00e1st alkalmazol, a leiratkoz\u00e1si ar\u00e1ny cs\u00f6kkenni fog. Emellett azt tapasztaljuk, hogy az automatikusan szem\u00e9lyre szabott k\u00fcld\u00e9si id\u0151pontok alkalmaz\u00e1s\u00e1val az leiratkoz\u00e1sok sz\u00e1ma \u00e1tlagosan 4,4%-kal cs\u00f6kken.<\/p>\n<p>Azonban a teljesebb k\u00e9p \u00e9rdek\u00e9ben \u00f6ssze kell hasonl\u00edtanod a leiratkoz\u00e1si ar\u00e1nyt m\u00e1s statisztik\u00e1kkal. Ha p\u00e9ld\u00e1ul a n\u00f6vekv\u0151 leiratkoz\u00e1si ar\u00e1ny egybeesik egy n\u00f6vekv\u0151 visszapattan\u00e1si ar\u00e1nnyal, az k\u00e9zbes\u00edt\u00e9si probl\u00e9m\u00e1t jelezhet. Ha pedig cs\u00f6kken\u0151 megnyit\u00e1si ar\u00e1nnyal p\u00e1rosul, \u00e9rdemes \u00e1tgondolni a t\u00e1rgysoraid vonzerej\u00e9t vagy a k\u00fcld\u00e9si \u00fctemez\u00e9sedet.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2 id = \"KPI7\">7.Tov\u00e1bb\u00edt\u00e1s\/Megoszt\u00e1si ar\u00e1ny<\/h2>\n<p>A tov\u00e1bb\u00edt\u00e1si \u00e9s megoszt\u00e1si ar\u00e1ny sz\u00e1zal\u00e9kos \u00e9rt\u00e9ke azt mutatja, hogy az egyedi kapcsolataid k\u00f6z\u00fcl h\u00e1nyan osztott\u00e1k meg e-mailedet (vagy annak egy r\u00e9sz\u00e9t) m\u00e1sokkal egy \u201ek\u00fcldd tov\u00e1bb bar\u00e1toknak\u201d vagy egy \u201eoszd meg\u201d gomb seg\u00edts\u00e9g\u00e9vel a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban.<\/p>\n<p>Ennek a mutat\u00f3nak a jelent\u0151s\u00e9ge az elm\u00falt \u00e9vekben egyre fontosabb\u00e1 v\u00e1lt. Ez ugyanis nemcsak azt jelzi, hogy h\u00e1ny rajong\u00f3d aj\u00e1nlja m\u00e1rk\u00e1dat a saj\u00e1t h\u00e1l\u00f3zat\u00e1ban, hanem lehet\u0151s\u00e9get is k\u00edn\u00e1l arra, hogy ezen az \u00faton \u00faj kapcsolatokat szerezz. Az egy\u00e9rtelm\u0171 megoszt\u00e1si \u00e9s k\u00f6z\u00f6ss\u00e9gi m\u00e9dia cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 (CTA) elemek n\u00f6velik a megoszt\u00e1si ar\u00e1nyt.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-4 lg:py-14 px-0 xl:px-40\">\n    <div class=\"px-5 lg:px-10 xl:px-40 mx-auto flex flex-row items-start gap-6\">\n        <div>\n            <svg width=\"72\" height=\"64\" viewBox=\"0 0 72 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"max-w-[44px] md:max-w-[54px] xl:max-w-none fill-primary\">\n    <mask id=\"mask0_1061_164681\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"72\" height=\"64\">\n        <path d=\"M18.587 36.2927V17.3659H30.1304V0H22.6957C3.91304 0 0 9.17073 0 21.8537V64H30.1304V36.2927H18.587ZM60.4565 36.2927V17.3659H72V0H64.5652C45.7826 0 41.6739 9.17073 41.6739 21.8537V64H72V36.2927H60.4565Z\" fill=\"#121321\"\/>\n    <\/mask>\n    <g 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25.4634 39.1222 38.6309 37.9365C51.7991 36.7503 51.7991 36.7502 55.1993 11.5147C58.5994 -13.7209 58.5998 -13.7201 44.5157 2.18785C30.4319 18.0966 30.4319 18.0966 27.9474 28.6097Z\" \/>\n        <path d=\"M68.2266 -44.5002C66.5639 -33.4329 66.5639 -33.4329 89.0191 -29.8233C111.474 -26.2137 111.474 -26.2137 116.625 -33.3973C121.776 -40.5808 121.776 -40.5808 95.8325 -48.0742C69.8893 -55.5675 69.8899 -55.568 68.2266 -44.5002Z\" \/>\n    <\/g>\n<\/svg>        <\/div>\n        <div>\n            <blockquote class=\"h3 text-black text-2xl md:text-4xl xl:text-5xl pb-5\">\n                <p>A leiratkoz\u00e1si ar\u00e1ny j\u00f3 k\u00e9pet ad a c\u00edmzettlist\u00e1d n\u00f6veked\u00e9s\u00e9r\u0151l (vagy cs\u00f6kken\u00e9s\u00e9r\u0151l).<\/p>\n            <\/blockquote>\n            <div class=\"text-gray \">\n                &#8211;             <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2 id=\"KPI8\">8.Lista n\u00f6veked\u00e9si ar\u00e1ny<\/h2>\n<p>A lista n\u00f6veked\u00e9si ar\u00e1ny azt a sz\u00e1zal\u00e9kos \u00e9rt\u00e9ket mutatja, amellyel a kapcsolati list\u00e1d b\u0151v\u00fclt. Ez egy nagyon fontos mutat\u00f3, mivel a kapcsolati list\u00e1d \u00e9vente k\u00f6r\u00fclbel\u00fcl 20%-kal cs\u00f6kkenhet puszt\u00e1n listaer\u00f3zi\u00f3 (leiratkoz\u00e1sok, visszapattan\u00e1sok stb.) miatt.<\/p>\n<p>Ez\u00e9rt fontos, hogy tiszt\u00e1ban legy\u00e9l azzal, mennyi listaer\u00f3zi\u00f3 t\u00f6rt\u00e9nik, \u00e9s mi okozza azt. Az er\u00f3zi\u00f3 ellens\u00falyoz\u00e1sa \u00e9rdek\u00e9ben folyamatosan \u00faj kapcsolatokat kell gy\u0171jtened, \u00e9s az \u00faj leadeket h\u0171s\u00e9ges \u00fcgyfelekk\u00e9 kell alak\u00edtanod. Ezt a legjobban struktur\u00e1lt leadkamp\u00e1nyok l\u00e9trehoz\u00e1s\u00e1val \u00e9rheted el.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2 id=\"KPI9\">9.\u00c1ltal\u00e1nos befektet\u00e9sar\u00e1nyos megt\u00e9r\u00fcl\u00e9s (ROI)<\/h2>\n<p>Az \u00e1ltal\u00e1nos befektet\u00e9sar\u00e1nyos megt\u00e9r\u00fcl\u00e9s (ROI) azt mutatja meg, hogy milyen eredm\u00e9nyeket hoztak az e-mailmarketing kamp\u00e1nyaid. M\u00e1sk\u00e9ppen fogalmazva: az e-mailmarketingb\u0151l sz\u00e1rmaz\u00f3 bev\u00e9telek ar\u00e1nya az e-mailmarketing k\u00f6lts\u00e9geihez k\u00e9pest. Ez egy rendk\u00edv\u00fcl fontos mutat\u00f3, mivel seg\u00edts\u00e9g\u00e9vel l\u00e1thatod, hogy a befektetett k\u00f6lts\u00e9gek igazolj\u00e1k-e a k\u00edv\u00e1nt eredm\u00e9nyeket.<\/p>\n<p>Noha az e-mailmarketing \u00e9s marketingautomatiz\u00e1l\u00e1s id\u0151- \u00e9s p\u00e9nzbefektet\u00e9s, ezek lehetnek legj\u00f6vedelmez\u0151bb marketingcsatorn\u00e1k, ahol nem ritk\u00e1k a 4000%-ot meghalad\u00f3 ROI-k. Ez a ROI a legf\u0151bb \u00e9rv arra, hogy (m\u00e9g) t\u00f6bb id\u0151t \u00e9s energi\u00e1t fektess az e-mailmarketingbe.<\/p>\n<p>A fent eml\u00edtett mutat\u00f3k mellett sz\u00e1mos egy\u00e9b metrika is seg\u00edthet abban, hogy jobban meg\u00e9rtsd, j\u00f3 \u00faton haladsz-e az e-mailmarketingeddel. Ilyen p\u00e9ld\u00e1ul a bev\u00e9tel kapcsolatonk\u00e9nt\/kamp\u00e1nyonk\u00e9nt, vagy a megnyit\u00e1sok eszk\u00f6z\u00f6nk\u00e9nt\/rendszerenk\u00e9nt\/id\u0151szakonk\u00e9nt.<\/p>\n<h3>E-mailmarketing KPI-k: Mit \u00e1rulnak el a statisztik\u00e1id?<\/h3>\n<p>Ahogy kor\u00e1bban eml\u00edtett\u00fck, Te d\u00f6nt\u00f6d el az e-mailmarketing c\u00e9ljaidt\u00f3l f\u00fcgg\u0151en mely KPI-k a legmegfelel\u0151bbek \u00e9s\/vagy legfontosabbak sz\u00e1modra. Most, hogy rem\u00e9lhet\u0151leg jobban \u00e1tl\u00e1tod az e-mailmarketing KPI-kat, \u00f6sszehasonl\u00edthatod \u0151ket k\u00fcl\u00f6nb\u00f6z\u0151 benchmarkokkal.<\/p>\n<p>\u00cdgy gyorsan k\u00e9pet kaphatsz arr\u00f3l, hogy \u201ej\u00f3l\u201d teljes\u00edtesz-e, vagy van m\u00e9g hov\u00e1 fejl\u0151dn\u00f6d ezen a ter\u00fcleten. Azonban ne hagyd, hogy a benchmarkok t\u00falzottan befoly\u00e1soljanak. A legfontosabb, hogy tiszt\u00e1ban legy\u00e9l a saj\u00e1t e-mailmarketing c\u00e9ljaid el\u00e9r\u00e9s\u00e9vel, \u00e9s ezt a tud\u00e1st haszn\u00e1ld arra, hogy folyamatosan jav\u00edts. Ha ezt struktur\u00e1ltan v\u00e9gzed, az azonnali eredm\u00e9nyt hozhat: \u00fcgyfeleink statisztik\u00e1i ugyanis minden id\u0151szakban javulnak.<\/p>\n<p>Van m\u00e9g k\u00e9rd\u00e9sed az e-mailmarketingr\u0151l \u00e9s a kapcsol\u00f3d\u00f3 KPI-kr\u00f3l? B\u00e1tran <a href=\"https:\/\/maileon.com\/hu\/contact\">l\u00e9pj kapcsolatba<\/a> vel\u00fcnk, vagy <a href=\"https:\/\/maileon.com\/hu\/demo\/\">k\u00e9rj egy dem\u00f3t<\/a>! Sz\u00edvesen seg\u00edt\u00fcnk tov\u00e1bb!<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"block-hero-top-curve-large bg-no-repeat bg-right-top bg-[length:auto_100%] relative overflow-hidden\">\n    <div class=\"relative lg:absolute lg:right-0 z-0 lg:w-1\/2 xl:w-3\/4 lg:mb-0 w-full\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-1024x684.jpg\" class=\"w-full min-w-[55vw] max-w-[100%]\" alt=\"Get in contact\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-1024x684.jpg 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-300x200.jpg 300w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-768x513.jpg 768w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-1536x1025.jpg 1536w, https:\/\/maileon.com\/app\/uploads\/sites\/4\/2022\/09\/BEELD31_Maileon_20220728_011_WEB.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <div class=\"absolute bottom-0 w-full block lg:hidden\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 768 100\" class=\"fill-primary\">\n                <path\n                    d=\"M 1221,1000 H -63 c 0,0 6e-4,-745.425 0,-559.546 281.767,-44.575 673.208,42.792 843.517,65.08 170.308,22.288 359.343,4.457 440.483,-45.467 z\"\n                    id=\"path42\" clip-path=\"url(#clipPath289)\" transform=\"translate(0,-420.2691)\"\n                \/>\n            <\/svg>\n        <\/div>\n    <\/div>\n    <div class=\"shape-hero-cta bg-primary lg:bg-transparent bg-cover bg-left bg-no-repeat relative pb-20 md:pb-0 after:shape-hero-cta-bottom after:absolute after:top-0 after:bottom-0 after:bg-no-repeat after:bg-bottom after:bg-contain after:w-full after:pointer-events-none\">\n        <div class=\"container text-primary flex flex-col justify-center items-start px-5 md:px-10 xl:px-40 pt-8 lg:pt-20 pb-16 md:pb-32 lg:pb-20 lg:min-h-[429px] xl:min-h-[603px]\">\n            <div class=\"flex flex-col w-full lg:w-7\/12\">\n                \n                    <h3 class=\"heading-1\">\n       Besz\u00e9lj\u00fcnk!\n    <\/h3>\n                <div class=\"prose prose-invert text-primary text-lg\">\n                    <p>Ak\u00e1r \u00faj platformot, ak\u00e1r partners\u00e9get szeretn\u00e9l, ak\u00e1r csak egy cs\u00e9sze k\u00e1v\u00e9ra \u00e9s egy besz\u00e9lget\u00e9sre v\u00e1gysz: sz\u00edvesen hallan\u00e1nk r\u00f3lad.<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                                                                <a href=\"https:\/\/maileon.com\/hu\/contact\/\" target=\"\" class=\"block btn btn-secondary\">\n        \u00cdrj nek\u00fcnk\n    <\/a>                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>9 hasznos teljes\u00edtm\u00e9ny mutat\u00f3, hogy a legt\u00f6bbet hozhasd ki marketing tev\u00e9kenys\u00e9gedb\u0151l.<\/p>\n","protected":false},"featured_media":11207,"template":"","categories":[],"class_list":["post-11198","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - 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