{"id":8355,"date":"2022-12-06T14:22:00","date_gmt":"2022-12-06T14:22:00","guid":{"rendered":"https:\/\/maileon.com\/?page_id=8355"},"modified":"2023-08-09T14:03:50","modified_gmt":"2023-08-09T14:03:50","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/maileon.com\/es\/platform\/features\/segmentation\/","title":{"rendered":"Segmentation: reach the right people"},"content":{"rendered":"\n
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\n Segmentaci\u00f3n sencilla para un compromiso \u00f3ptimo\n <\/h1>\n
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No se limite a conseguir buenos \u00edndices de apertura y clics, y espere lo mejor. Env\u00ede el contenido adecuado a las personas adecuadas y optimice de forma proactiva sus resultados de marketing.<\/p>\n <\/div>\n <\/div>\n

\n \n Solicite una demo\n <\/a> \n O comparar plataformas\n <\/a> <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Llegar a las personas adecuadas<\/h2>\n

La segmentaci\u00f3n es una forma eficaz de hacer llegar el contenido adecuado a las personas adecuadas. Al segmentar su audiencia, est\u00e1 dividiendo su lista de destinatarios en grupos m\u00e1s peque\u00f1os en funci\u00f3n de sus caracter\u00edsticas demogr\u00e1ficas, intereses o actividad. Esto le permite ofrecer contenidos personalizados a su base de datos, lo que a su vez aumenta la participaci\u00f3n y las tasas de conversi\u00f3n.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"Employee <\/div>\n
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\n Volver a captar abonados inactivos\n <\/h2>
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Vuelva a captar suscriptores y clientes inactivos ofreci\u00e9ndoles ofertas, descuentos o promociones personalizadas. Env\u00ede concursos, correos electr\u00f3nicos interactivos o sorteos en los que puedan participar.<\/p>\n

Ofr\u00e9zcales una llamada a la acci\u00f3n clara, h\u00e1gala divertida y atractiva, y antes de que se d\u00e9 cuenta habr\u00e1 recuperado la atenci\u00f3n de contactos valiosos.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"maileon <\/div>\n
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\n Segmentaci\u00f3n compleja simplificada con Maileon\n <\/h2>
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El software Maileon permite una segmentaci\u00f3n profunda y compleja de forma sencilla y f\u00e1cil de usar. Los profesionales del marketing pueden aplicar filtros complejos de bases de datos sin conocimientos espec\u00edficos de SQL. Los filtros pueden aplicarse de diferentes maneras, a la medida de sus necesidades. La segmentaci\u00f3n no s\u00f3lo funciona para listas de destinatarios de correo electr\u00f3nico, sino tambi\u00e9n para contenidos din\u00e1micos, informes personalizados o comparativos o exportaciones.<\/p>\n <\/div>\n <\/div>\n

\n \n Comparar plataformas\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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\n \"analytics <\/div>\n
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\n <\/p>\n

\n Mejora de la entregabilidad y el compromiso\n <\/h2>
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Segmentation is a useful tool to improve deliverability. As spam filters consider subscriber engagement when filtering out emails, separating your regulars from the (potential) inactive audience will improve deliverability overall. Segmenting by demographics, buyer behaviour or online activity helps to focus the content for specific audiences.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \"Bjorn
\n \n \n <\/svg>\n <\/div>\n <\/div>\n
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\n \u00bfQuiere hacer crecer su negocio?\n <\/h2>\n
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Reserve una demostraci\u00f3n con nuestros especialistas para obtener una visi\u00f3n completa de la plataforma de automatizaci\u00f3n de marketing que puede satisfacer sus ambiciones.<\/p>\n <\/div>\n <\/div>\n

\n \n Reservar una demo\n <\/a> \n O ponte en contacto\n <\/a> <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Target your customer base through easy and smart segmentation. <\/p>\n","protected":false},"author":7,"featured_media":1448,"parent":1404,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"class_list":["post-8355","page","type-page","status-publish","has-post-thumbnail","hentry","category-features-product"],"acf":[],"yoast_head":"\nEasy segmentation for optimal engagement | Maileon<\/title>\n<meta name=\"description\" content=\"Send the right people the right content, and proactively optimise your marketing results. 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