{"id":10669,"date":"2023-06-16T07:37:15","date_gmt":"2023-06-16T07:37:15","guid":{"rendered":"https:\/\/maileon.com\/?page_id=10669"},"modified":"2023-06-30T12:51:44","modified_gmt":"2023-06-30T12:51:44","slug":"case-eredivisie","status":"publish","type":"page","link":"https:\/\/maileon.com\/es\/solutions\/cases\/case-eredivisie\/","title":{"rendered":"Case: Eredivisie"},"content":{"rendered":"<div\n    class=\"shape-hero-white block-hero-top-curve-sm bg-[length:auto_100%] bg-white bg-right-top lg:bg-right-top bg-no-repeat relative mb-14\">\n    <div class=\"container text-black flex flex-col justify-center items-start px-5 md:px-10 xl:px-40 pt-20\">\n        <div class=\"flex flex-col w-full md:w-2\/3 lg:w-1\/2\">\n            <div class=\"flex flex-col w-full\">\n                \n                    <h1 class=\"heading-1\">\n       Eredivisie: socio y cliente\n    <\/h1>\n                <div class=\"prose text-lg\">\n                    <p>Con nuestro socio KORE, ayudamos a la Eredivisie a organizar sus datos para crear campa\u00f1as muy personalizadas para sus seguidores y socios. Lee c\u00f3mo trabajamos juntos para lograrlo.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                                        <a href=\"https:\/\/maileon.com\/es\/contact\/\" target=\"_blank\" class=\"block btn btn-secondary\">\n        ponerse en contacto\n    <\/a>                                        <a href=\"https:\/\/maileon.com\/es\/demo\/\" target=\"\" class=\"block btn btn-dark\">\n        O solicite una demostraci\u00f3n\n    <\/a>                            <\/div>\n                    <\/div>\n<\/div>\n\n\n<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 mb-8 \">\n                <div class=\" pb-6 md:pt-6\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-8.png\" class=\"md:rounded-3xl w-full\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-8.png 800w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-8-300x300.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-8-150x150.png 150w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-8-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>        <\/div>\n        <div class=\"lg:py-4 px-5 lg:px-0 lg:order-first\">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                                    <\/p>\n                    <h3 class=\"heading-3 text-black\">\n       Acerca de la Eredivisie\n    <\/h3>                <div class=\"prose\">\n                    <p>Desde 1997, los dieciocho clubes de la Eredivisie se han unido en una forma jur\u00eddica independiente. La <a href=\"https:\/\/eredivisie.nl\/home\/\">Eredivisie<\/a> CV se ocupa principalmente de los intereses de los clubes de la Eredivisie tanto a nivel nacional como internacional. Nuestra misi\u00f3n es promover la calidad del f\u00fatbol en los Pa\u00edses Bajos bajo un nombre y una cuenta comunes.<\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"relative py-0\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 relative pb-16 md:pb-0\">\n        <div class=\"aspect-w-1 aspect-h-1\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-4.png\" class=\"object-cover\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-4.png 800w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-4-300x300.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-4-150x150.png 150w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-4-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>        <\/div>\n        <div class=\"flex items-center justify-center \">\n            <div class=\"px-5 md:px-10 xl:px-40 py-6 md:py-9 lg:my-0\">\n                <div class=\"space-y-4\">\n                                        <p class=\"text-gray-800 text-sm mb-4\">\n                                            <\/p>\n                        <h2 class=\"heading-3 text-black\">\n       Crear un plan\n    <\/h2>                    <div class=\"prose\">\n                        <p>En 2021 creamos, junto con nuestros socios, una Estrategia de Datos que nos ayudar\u00eda a interactuar con los aficionados, retener a los aficionados actuales y crecer hacia una base de datos de valor para clubes, socios, patrocinadores y cadenas de televisi\u00f3n.<\/p>\n<p>Objetivos principales:<\/p>\n<ul>\n<li>Aumentar el alcance (directo)<\/li>\n<li>Aumentar el compromiso<\/li>\n<li>Crear valor para la Eredivisie, los clubes y los socios<\/li>\n<li>Mejorar las habilidades y los conocimientos.<\/li>\n<\/ul>\n<p>Para poder crear una base de datos de este tipo, se recurri\u00f3 a <a href=\"https:\/\/koresoftware.com\/\">KORE<\/a> para que proporcionara Orange Box como almac\u00e9n de datos, junto con Single Sign On para el sitio web y la integraci\u00f3n con Maileon. A partir de ese momento, trabajamos en la adici\u00f3n de m\u00e1s fuentes de datos para cumplir sus objetivos. Cada fuente de datos requiere un enfoque diferente de la incorporaci\u00f3n, la acogida o la segmentaci\u00f3n.<\/p>\n<p>Una vez establecida la estrategia de datos, el siguiente paso era integrarla en la estrategia de marketing. Aqu\u00ed es donde entra en juego la potencia de un almac\u00e9n de datos junto con una herramienta de correo electr\u00f3nico omnicanal. Nuestra estrategia de marketing tiene todos los elementos de una estrategia omnicanal en la que las redes sociales, el sitio web, las herramientas de captura de datos y el correo electr\u00f3nico trabajan juntos para crear grandes campa\u00f1as que resuenen entre los fans. El embudo de marketing funciona con el modelo HHH: H\u00e9roe &#8211; Centro &#8211; Higiene. Todas estas campa\u00f1as trabajan juntas para hacer crecer, mantener y activar a los fans en la base de datos durante todo el a\u00f1o.<\/p>\n<p><strong>En este caso, nos centraremos en las campa\u00f1as<\/strong> Alineaci\u00f3n y Ronda de partidos, que se encuentran en la parte Higiene del embudo. Higiene &#8211; Campa\u00f1as relacionadas con los partidos (cada jornada) para mantener el inter\u00e9s de los aficionados en los d\u00edas de partido. Con campa\u00f1as como Line-up &amp; Line-up Quiz y Round-up. Con los datos organizados, la estrategia en marcha y Maileon preparado, la siguiente fase es conectar el dise\u00f1o y los elementos con el contenido. Aqu\u00ed es donde Maileon ha demostrado su valor con sus bloques e integraciones.<\/p>\n                    <\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-8 px-0 xl:px-40\">\n    <div class=\"px-5 md:px-10 xl:px-40 pb-3 md:mr-24\">\n        <div class=\"prose \">\n            <h2>Retos<\/h2>\n<p>El siguiente paso es crear contenidos atractivos y personalizados para cada aficionado. Como aficionado al f\u00fatbol, por lo general, su club favorito es el \u00fanico que le importa. Por eso es prioritario limitar el n\u00famero de art\u00edculos sobre otros clubes. Pero con <strong>18 clubes, 9 partidos en un fin de semana<\/strong> y un mont\u00f3n de estad\u00edsticas y noticias, es <strong>un reto enorme<\/strong>. Aqu\u00ed es donde KORE y Maileon est\u00e1n marcando la diferencia para nosotros, combinando todas las capacidades de segmentaci\u00f3n de datos, personalizaci\u00f3n y contenido en nuestras campa\u00f1as semanales. Nuestro enfoque para cada ronda de partidos es tener una introducci\u00f3n personalizada con atenci\u00f3n al club favorito del aficionado en cada correo electr\u00f3nico. Esto significa que el mensaje ser\u00e1 diferente para cada aficionado cuando lo abra.<\/p>\n<p>Gestionar todas las estad\u00edsticas de un correo electr\u00f3nico puede dar muchos quebraderos de cabeza y es f\u00e1cil cometer errores. \u00c9se es uno de nuestros retos: hay tanto que contar y tantas estad\u00edsticas de las que elegir. Tambi\u00e9n trabajamos con Opta Sports, Tracab y SciSports para ofrecer todo tipo de estad\u00edsticas en su sitio web y su aplicaci\u00f3n. Pero aqu\u00ed tambi\u00e9n naci\u00f3 una oportunidad, \u00bfy si pudi\u00e9ramos mostrar esas estad\u00edsticas tambi\u00e9n en el correo electr\u00f3nico?<\/p>\n<p>Objetivos de la integraci\u00f3n de datos en las campa\u00f1as de la Eredivisie:<\/p>\n<ul>\n<li>F\u00e1cil de usar en el editor<\/li>\n<li>Actualizados y sin errores<\/li>\n<li>Probabilidades y URL a la p\u00e1gina web del socio de apuestas<\/li>\n<li>Lo suficientemente potente como para gestionar 200.000 correos electr\u00f3nicos\/solicitudes por env\u00edo<\/li>\n<\/ul>\n<p>Con esta idea en mente, nuestro desarrollador web (TDE), KORE y Maileon trabajaron juntos para integrar los feeds en los correos electr\u00f3nicos y enriquecer las campa\u00f1as de la Eredivisie con valiosas estad\u00edsticas sobre los pr\u00f3ximos partidos, resultados y jugadores.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"relative py-0\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 relative pb-16 md:pb-0\">\n        <div class=\"aspect-w-1 aspect-h-1\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-3.png\" class=\"object-cover\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-3.png 800w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-3-300x300.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-3-150x150.png 150w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-3-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>        <\/div>\n        <div class=\"flex items-center justify-center lg:order-first\">\n            <div class=\"px-5 md:px-10 xl:px-40 py-6 md:py-9 lg:my-0\">\n                <div class=\"space-y-4\">\n                                        <p class=\"text-gray-800 text-sm mb-4\">\n                                            <\/p>\n                        <h2 class=\"heading-3 text-black\">\n       Soluci\u00f3n: Maileon X:APPS y bloques preformateados\n    <\/h2>                    <div class=\"prose\">\n                        <p>Aqu\u00ed es donde KORE introdujo la plataforma X:APPS, una plataforma para manejar y gestionar todo tipo de peticiones complejas como los feeds JSON con estad\u00edsticas. La plataforma transforma estos feeds en un formato viable para los correos electr\u00f3nicos dentro de Maileon y, mientras tanto, gestiona el almacenamiento en cach\u00e9, la funcionalidad de administraci\u00f3n y las estad\u00edsticas de los feeds.<\/p>\n<p>El resultado final de las estad\u00edsticas y el dise\u00f1o es una colecci\u00f3n de bloques de aspecto impresionante y f\u00e1ciles de usar que contienen todas las estad\u00edsticas e informaci\u00f3n sobre los pr\u00f3ximos partidos o la \u00faltima jornada de la Eredivisie, incluidos enlaces a nuestro sitio web y oportunidades para generar m\u00e1s clics. Los bloques utilizan Maileon Scriplets, scripts que mejoran las funcionalidades de Maileon. A\u00f1adiendo scriptlets a los bloques, se transforman los feeds de datos en contenido utilizable.<\/p>\n                    <\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-4 lg:py-14 px-0 xl:px-40\">\n    <div class=\"px-5 lg:px-10 xl:px-40 mx-auto flex flex-row items-start gap-6\">\n        <div>\n            <svg width=\"72\" height=\"64\" viewBox=\"0 0 72 64\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"max-w-[44px] md:max-w-[54px] xl:max-w-none fill-primary\">\n    <mask id=\"mask0_1061_164681\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"72\" height=\"64\">\n        <path d=\"M18.587 36.2927V17.3659H30.1304V0H22.6957C3.91304 0 0 9.17073 0 21.8537V64H30.1304V36.2927H18.587ZM60.4565 36.2927V17.3659H72V0H64.5652C45.7826 0 41.6739 9.17073 41.6739 21.8537V64H72V36.2927H60.4565Z\" fill=\"#121321\"\/>\n    <\/mask>\n    <g 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La plataforma Maileon, junto con KORE y TwoCircles, nos permite hacer precisamente eso. Crear campa\u00f1as de correo electr\u00f3nico mejores y m\u00e1s personalizadas que sigan resonando entre nuestros seguidores y socios.<\/p>\n            <\/blockquote>\n            <div class=\"text-gray \">\n                &#8211; Saoed Habieb, database manager at Eredivisie            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 mb-8 \">\n                <div class=\" pb-6 md:pt-6\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-1.png\" class=\"md:rounded-3xl w-full\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-1.png 800w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-1-300x300.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-1-150x150.png 150w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-1-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>        <\/div>\n        <div class=\"lg:py-4 px-5 lg:px-0 \">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                                    <\/p>\n                    <h2 class=\"heading-3 text-black\">\n       Para los aficionados\n    <\/h2>                <div class=\"prose\">\n                    <p>Todos ellos son bloques con contenido centrado en la Eredivisie. Pero el reto era crear correos electr\u00f3nicos que resonaran con todos los aficionados, haci\u00e9ndolos as\u00ed lo m\u00e1s personales posible. Utilizando el club favorito del aficionado de la Orange Box, pudimos generar un bloque por aficionado con el pr\u00f3ximo partido relevante para \u00e9l.<\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"container px-0 lg:px-10 xl:px-40 py-4 lg:py-16\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 lg:gap-24 mb-8 \">\n                <div class=\" pb-6 md:pt-6\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-7.png\" class=\"md:rounded-3xl w-full\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-7.png 800w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-7-300x300.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-7-150x150.png 150w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-7-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>        <\/div>\n        <div class=\"lg:py-4 px-5 lg:px-0 lg:order-first\">\n            <div class=\"space-y-4\">\n                                <p class=\"text-gray-800 text-sm mb-4 mt-2\">\n                                    <\/p>\n                    <h2 class=\"heading-3 text-black\">\n       Para los socios y patrocinadores\n    <\/h2>                <div class=\"prose\">\n                    <p>Uno de los objetivos de la campa\u00f1a de correo electr\u00f3nico es promocionar a los socios y patrocinadores de la Eredivisie entre los aficionados. En cuanto Holland Casino se convirti\u00f3 en nuestro socio oficial de apuestas, surgi\u00f3 la oportunidad de promocionar las apuestas en un partido del club favorito de los aficionados. Pero como parte de la iniciativa &#8216;Apuestas Responsables&#8217; de la Eredivisie y Holland Casino, se limit\u00f3 el acceso a las apuestas a los menores de 24 a\u00f1os o a los aficionados que no tuvieran registrada su fecha de nacimiento en la base de datos. Porque nos gusta promover las apuestas seguras.<\/p>\n                <\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"relative py-0\">\n    <div class=\"grid grid-cols-1 lg:grid-cols-2 relative pb-16 md:pb-0\">\n        <div class=\"aspect-w-1 aspect-h-1\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-5.png\" class=\"object-cover\" alt=\"\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-5.png 800w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-5-300x300.png 300w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-5-150x150.png 150w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2023\/06\/Eredivisie-5-768x768.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>        <\/div>\n        <div class=\"flex items-center justify-center \">\n            <div class=\"px-5 md:px-10 xl:px-40 py-6 md:py-9 lg:my-0\">\n                <div class=\"space-y-4\">\n                                        <p class=\"text-gray-800 text-sm mb-4\">\n                                            <\/p>\n                        <h1 class=\"heading-3 text-black\">\n       Resultados\n    <\/h1>                    <div class=\"prose\">\n                        <p>El reto era mantener entretenidos a los aficionados. Un indicador clave para nosotros y nuestros socios es el n\u00famero de aperturas. Para nosotros es el indicador de que los aficionados interact\u00faan con la marca Eredivisie y los clubes.<\/p>\n<p>Los bloques se utilizan principalmente en la campa\u00f1a de las alineaciones de los pr\u00f3ximos partidos y en la campa\u00f1a de los res\u00famenes con lo m\u00e1s destacado y los resultados de la jornada. Estos correos electr\u00f3nicos contienen los bloques con informaci\u00f3n sobre los pr\u00f3ximos partidos y los resultados despu\u00e9s de una ronda de partidos, generados con los feeds de la plataforma X:APP.<\/p>\n<p>En la temporada 2021-2022, trabajamos duro para conseguir la frecuencia, el contenido y el p\u00fablico objetivo adecuados para las campa\u00f1as de alineaci\u00f3n y resumen. Con pruebas A\/B regulares, conseguimos aumentar lenta pero constantemente las tasas de apertura de ambas campa\u00f1as. Al comienzo de la temporada 2022-2023, utiliz\u00e1bamos los bloques en todas las rondas de partidos.<\/p>\n<p><strong>Las tasas de apertura subieron del 41% al 51% para las campa\u00f1as de Alineaci\u00f3n, mientras que las campa\u00f1as de Rondas subieron del 72% al 80%. Unos resultados sorprendentes.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Factores que contribuyen:<\/strong><\/p>\n<ul>\n<li>Contenido m\u00e1s pertinente: personalizaci\u00f3n de los elementos del correo electr\u00f3nico;<\/li>\n<li>M\u00e1s estad\u00edsticas y m\u00e1s precisas &#8211; integrar las fuentes de datos;<\/li>\n<li>M\u00e1s elementos interactivos &#8211; hacer que las campa\u00f1as sean divertidas de leer y con las que se pueda interactuar;<\/li>\n<li>Mejor segmentaci\u00f3n &#8211; seguir seleccionando el p\u00fablico adecuado para la campa\u00f1a adecuada.<\/li>\n<\/ul>\n<p><strong>Estad\u00edsticas generales:<\/strong><\/p>\n<ul>\n<li><strong>Total de: 276 campa\u00f1as<\/strong><\/li>\n<li>Con aproximadamente en total: <strong>2.760+ elementos de contenido<\/strong><\/li>\n<li>Total de correos electr\u00f3nicos enviados: <strong>20.200.000 correos electr\u00f3nicos<\/strong><\/li>\n<li>Tama\u00f1o medio de la lista: <strong>62.000 fans<\/strong><\/li>\n<li>Tasa de apertura media: <strong>52%<\/strong><\/li>\n<li>Tasa media de clics para abrir: <strong>2,84%<\/strong><\/li>\n<li>Tasa de apertura m\u00e1s alta: <strong>90%<\/strong><\/li>\n<li>Tasa m\u00e1s alta de clics para abrir: <strong>28%<\/strong><\/li>\n<\/ul>\n                    <\/div>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"container py-4 lg:py-14 px-0 \">\n    <div class=\" px-5 lg:px-10 xl:px-40 pb-3\">\n        <p class=\"text-gray-400 mx-0\">\n                    <\/p>\n        <div class=\"text-black mx-0 mb-8 lg:w-1\/2\">\n                <h2 class=\"heading-3\">\n       Casos de \u00e9xito\n    <\/h2>        <\/div>\n        <div class=\"mb-10\">\n                    <\/div>\n        <div class=\"grid gap-4 xl:grid-cols-3\">\n                                    <a\n                class=\"group flex flex-col sm:flex-row xl:flex-col rounded-3xl border border-slate-900\/30 space-y-2 bg-primary relative overflow-hidden\"\n                href=\"https:\/\/maileon.com\/es\/solutions\/cases\/utrecht-university\/\"\n                aria-label=\"Case: Utrecht University\"\n                target=\"\"\n            >\n                <div class=\"relative basis-1\/3\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"418\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/UU.png\" class=\"sm:h-36 xl:h-auto min-w-full min-h-full object-cover\" alt=\"Client case UU\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/UU.png 627w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/UU-300x200.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/>                    <div class=\"absolute -bottom-px w-full block sm:hidden xl:block\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 368 16\" preserveAspectRatio=\"none\" class=\"fill-primary\" >\n                            <path\n                                d=\"M368 10.3979L368 16L0.0417487 16L0.0417483 6.62934C0.0417483 6.62934 -4.89728 2.1648 92.6487 0.212572C190.195 -1.73965 368 10.3979 368 10.3979Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"absolute top-0 right-0 h-full hidden sm:block xl:hidden\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" viewBox=\"0 0 16 149\" preserveAspectRatio=\"none\" class=\"h-full fill-primary\" >\n                            <path\n                                d=\"M10.3979 149H16V0.0169067H6.62933C6.62933 0.0169067 2.16478 -1.98288 0.21256 37.5126C-1.73966 77.0082 10.3979 149 10.3979 149Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"basis-2\/3 flex flex-col px-10 py-6 space-y-2 text-primary\">\n                    <span class=\"heading-4\">\n                        Universidad de Utrecht                    <\/span>\n                    <p class=\"\">\n                        La Universidad de Utrecht es una universidad de investigaci\u00f3n l\u00edder a nivel internacional en la que los estudiantes y los mejores investigadores trabajan juntos por un mundo mejor. Con Maileon, alcanzan y activan a estudiantes y colegas potenciales, actuales y antiguos alumnos, sin perder de vista la privacidad.                    <\/p>\n                    <div class=\"!mt-auto block text-right\">\n                            <svg \n        xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 ml-auto fill-secondary translate-x-0 group-hover:translate-x-2 transition-transform duration-500\" viewBox=\"0 0 20 20\"\n    >\n        <use xlink:href=\"#right-arrow\"><\/use>\n        <defs>\n            <path \n                id=\"right-arrow\" \n                fill-rule=\"evenodd\"\n                d=\"M10.293 3.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L14.586 11H3a1 1 0 110-2h11.586l-4.293-4.293a1 1 0 010-1.414z\"\n                clip-rule=\"evenodd\" \n            \/>\n        <\/defs>\n    <\/svg>                    <\/div>\n                <\/div>\n            <\/a>\n                        <a\n                class=\"group flex flex-col sm:flex-row xl:flex-col rounded-3xl border border-slate-900\/30 space-y-2 bg-primary relative overflow-hidden\"\n                href=\"https:\/\/maileon.com\/es\/solutions\/cases\/de-hypotheker\/\"\n                aria-label=\"Case: De Hypotheker\"\n                target=\"\"\n            >\n                <div class=\"relative basis-1\/3\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"418\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/De-hypotheker.png\" class=\"sm:h-36 xl:h-auto min-w-full min-h-full object-cover\" alt=\"Customer case de hypotheker\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/De-hypotheker.png 627w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/De-hypotheker-300x200.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/>                    <div class=\"absolute -bottom-px w-full block sm:hidden xl:block\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 368 16\" preserveAspectRatio=\"none\" class=\"fill-primary\" >\n                            <path\n                                d=\"M368 10.3979L368 16L0.0417487 16L0.0417483 6.62934C0.0417483 6.62934 -4.89728 2.1648 92.6487 0.212572C190.195 -1.73965 368 10.3979 368 10.3979Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"absolute top-0 right-0 h-full hidden sm:block xl:hidden\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" viewBox=\"0 0 16 149\" preserveAspectRatio=\"none\" class=\"h-full fill-primary\" >\n                            <path\n                                d=\"M10.3979 149H16V0.0169067H6.62933C6.62933 0.0169067 2.16478 -1.98288 0.21256 37.5126C-1.73966 77.0082 10.3979 149 10.3979 149Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"basis-2\/3 flex flex-col px-10 py-6 space-y-2 text-primary\">\n                    <span class=\"heading-4\">\n                        De Hypotheker                    <\/span>\n                    <p class=\"\">\n                        De Hypotheker es la mayor organizaci\u00f3n de los Pa\u00edses Bajos en selecci\u00f3n, asesoramiento y realizaci\u00f3n de hipotecas. Junto con su socio Bikkelhart, utilizan Maileon para mantenerse en contacto con m\u00e1s de 1 mill\u00f3n de clientes en m\u00e1s de 180 oficinas franquiciadas.                    <\/p>\n                    <div class=\"!mt-auto block text-right\">\n                            <svg \n        xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 ml-auto fill-secondary translate-x-0 group-hover:translate-x-2 transition-transform duration-500\" viewBox=\"0 0 20 20\"\n    >\n        <use xlink:href=\"#right-arrow\"><\/use>\n        <defs>\n            <path \n                id=\"right-arrow\" \n                fill-rule=\"evenodd\"\n                d=\"M10.293 3.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L14.586 11H3a1 1 0 110-2h11.586l-4.293-4.293a1 1 0 010-1.414z\"\n                clip-rule=\"evenodd\" \n            \/>\n        <\/defs>\n    <\/svg>                    <\/div>\n                <\/div>\n            <\/a>\n                        <a\n                class=\"group flex flex-col sm:flex-row xl:flex-col rounded-3xl border border-slate-900\/30 space-y-2 bg-primary relative overflow-hidden\"\n                href=\"https:\/\/maileon.com\/es\/solutions\/cases\/\"\n                aria-label=\"\"\n                target=\"\"\n            >\n                <div class=\"relative basis-1\/3\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"418\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/418.png\" class=\"sm:h-36 xl:h-auto min-w-full min-h-full object-cover\" alt=\"More customer cases\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/418.png 627w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/12\/418-300x200.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/>                    <div class=\"absolute -bottom-px w-full block sm:hidden xl:block\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 368 16\" preserveAspectRatio=\"none\" class=\"fill-primary\" >\n                            <path\n                                d=\"M368 10.3979L368 16L0.0417487 16L0.0417483 6.62934C0.0417483 6.62934 -4.89728 2.1648 92.6487 0.212572C190.195 -1.73965 368 10.3979 368 10.3979Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                    <div class=\"absolute top-0 right-0 h-full hidden sm:block xl:hidden\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" viewBox=\"0 0 16 149\" preserveAspectRatio=\"none\" class=\"h-full fill-primary\" >\n                            <path\n                                d=\"M10.3979 149H16V0.0169067H6.62933C6.62933 0.0169067 2.16478 -1.98288 0.21256 37.5126C-1.73966 77.0082 10.3979 149 10.3979 149Z\"\n                            \/>\n                        <\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"basis-2\/3 flex flex-col px-10 py-6 space-y-2 text-primary\">\n                    <span class=\"heading-4\">\n                        M\u00e1s casos                    <\/span>\n                    <p class=\"\">\n                        Descubre m\u00e1s casos y casos de \u00e9xito de varios usuarios de Maileon aqu\u00ed.                    <\/p>\n                    <div class=\"!mt-auto block text-right\">\n                            <svg \n        xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-5 ml-auto fill-secondary translate-x-0 group-hover:translate-x-2 transition-transform duration-500\" viewBox=\"0 0 20 20\"\n    >\n        <use xlink:href=\"#right-arrow\"><\/use>\n        <defs>\n            <path \n                id=\"right-arrow\" \n                fill-rule=\"evenodd\"\n                d=\"M10.293 3.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L14.586 11H3a1 1 0 110-2h11.586l-4.293-4.293a1 1 0 010-1.414z\"\n                clip-rule=\"evenodd\" \n            \/>\n        <\/defs>\n    <\/svg>                    <\/div>\n                <\/div>\n            <\/a>\n                                <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"block-hero-top-curve-large bg-no-repeat bg-right-top bg-[length:auto_100%] relative overflow-hidden\">\n    <div class=\"relative lg:absolute lg:right-0 z-0 lg:w-1\/2 xl:w-3\/4 lg:mb-0 w-full\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-1024x684.jpg\" class=\"w-full min-w-[55vw] max-w-[100%]\" alt=\"Get in contact\" srcset=\"https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-1024x684.jpg 1024w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-300x200.jpg 300w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-768x513.jpg 768w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/09\/BEELD31_Maileon_20220728_011_WEB-1536x1025.jpg 1536w, https:\/\/maileon.com\/app\/uploads\/sites\/5\/2022\/09\/BEELD31_Maileon_20220728_011_WEB.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>        <div class=\"absolute bottom-0 w-full block lg:hidden\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 768 100\" class=\"fill-primary\">\n                <path\n                    d=\"M 1221,1000 H -63 c 0,0 6e-4,-745.425 0,-559.546 281.767,-44.575 673.208,42.792 843.517,65.08 170.308,22.288 359.343,4.457 440.483,-45.467 z\"\n                    id=\"path42\" clip-path=\"url(#clipPath289)\" transform=\"translate(0,-420.2691)\"\n                \/>\n            <\/svg>\n        <\/div>\n    <\/div>\n    <div class=\"shape-hero-cta bg-primary lg:bg-transparent bg-cover bg-left bg-no-repeat relative pb-20 md:pb-0 after:shape-hero-cta-bottom after:absolute after:top-0 after:bottom-0 after:bg-no-repeat after:bg-bottom after:bg-contain after:w-full after:pointer-events-none\">\n        <div class=\"container text-primary flex flex-col justify-center items-start px-5 md:px-10 xl:px-40 pt-8 lg:pt-20 pb-16 md:pb-32 lg:pb-20 lg:min-h-[429px] xl:min-h-[603px]\">\n            <div class=\"flex flex-col w-full lg:w-7\/12\">\n                \n                    <h3 class=\"heading-1\">\n       P\u00f3ngase en contacto\n    <\/h3>\n                <div class=\"prose prose-invert text-primary text-lg\">\n                    <p>Si est\u00e1 buscando una nueva plataforma, una asociaci\u00f3n o simplemente quiere tomar un caf\u00e9: nos encantar\u00eda saber de usted.<\/p>\n                <\/div>\n            <\/div>\n            <div class=\"flex flex-col md:flex-row w-full mt-4 gap-4\">\n                                                                <a href=\"https:\/\/maileon.com\/es\/contact\/\" target=\"\" class=\"block btn btn-secondary\">\n        P\u00f3ngase en contacto con nosotros\n    <\/a>                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With our partner KORE, we helped Eredivisie organise their data to create highly personalized target campaigns for their fans and partners.<\/p>\n","protected":false},"author":9,"featured_media":10710,"parent":2612,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"class_list":["post-10669","page","type-page","status-publish","has-post-thumbnail","hentry","category-client-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case: Eredivisie | Maileon<\/title>\n<meta name=\"description\" content=\"With our partner KORE, we helped Eredivisie organise their data to create highly personalized 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